This New York Festivals promotion underscores what Bill Bernbach said:
“Be provocative. But be sure your provocativeness stems from your product. You are not right if in your ad you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets.”
The posting also underscores the peculiar paradox of advertising award shows being promoted with campaigns that are anything but award-winning ideas.
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