Friday, December 01, 2023

16457: Pseudo Revolutionary Reboots.

 

Adweek reported Antonio Lucio is returning to HP, reclaiming the CMO role and succeeding his successor.

 

Here are a few rewinding predictions:

 

HP will have no recorded measurable progress in DEI initiatives since Lucio’s 2018 departure.

 

• The White advertising agency that Lucio partners with will have no recorded measurable progress in DEI initiatives.

 

Lucio will take a performative stand with DEI demands for his White advertising agency—but will make no effort to enforce the demands.

 

ADCOLOR® will honor Lucio with a Comeback Human Heat Shield of the Year award.

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