Adweek reported Antonio Lucio is returning to HP, reclaiming the CMO role and succeeding his successor.
Here are a few rewinding predictions:
• HP will have no recorded measurable progress in DEI initiatives since Lucio’s 2018 departure.
• The White advertising agency that Lucio partners with will have no recorded measurable progress in DEI initiatives.
• Lucio will take a performative stand with DEI demands for his White advertising agency—but will make no effort to enforce the demands.
• ADCOLOR® will honor Lucio with a Comeback Human Heat Shield of the Year award.
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