This Independence Day campaign from The Hook Creative Agency in Nigeria is explained as follows:
The Nigerian pledge is often overlooked and read mindlessly in Nigeria.
For Independence Day, we encouraged Nigerians to “re-pledge” and make new commitments to Nigeria because change starts with us.
To make a sloppy segue, imagine if Adland would re-pledge—and really act on—its commitments to diversity. After all, a pledge is a commitment to action, which comes with responsibility and accountability.
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