Fierce Pharma reported Pfizer made another dramatic move, dismissing Publicis Groupe in favor of reassigning worldwide pharmaceutical marketing duties to a revamped in-house enterprise.
The game-changing venture – named Pfizzle – will only have two employees. Former McCann Health CCO Jeremy Perrott is partnering with Pfizer AI Platform Charlie to oversee the creation of all marketing content for the global drugmaker.
“We plan to rack up tons of awards,” declared Perrott, speaking at a press conference staged in a local Hooters.
Marcel declined to comment.
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