The Earth Day 2024 Global Theme—brought to you by EarthDay.org—is Planet vs. Plastics. In defense of humanity and planetary health, the environmental advocacy group presents 60X40, calling for a 60% cutback in all plastic production by 2040.
It’s a safe bet that Adland will be all in—and go all out—to make it happen. Hell, the campaigns have already been done to death—as in the plastic-perpetrated death of dolphins, whales, seals, pelicans, seagulls, and turtles. The latest theme will undoubtedly inspire more scammy concepts.
Adland is always eager to support performative, propagandistic causes, and even set firm timetables for completion. Yet for diversity deadlines—like No.2.66—it’s okay to dawdle, delay, and drag one’s feet.
All of which helps Adland maintain its status as one of the most exclusively racist industries on earth.
No comments:
Post a Comment