AgencySpy posted on the latest performative propaganda involving Ad Council and its Love Has No Labels campaign.
Ad Council President and CEO Lisa Sherman gushed, “No one should face discrimination because of who they are. There is more that unites us than divides us, and this new campaign was designed to empower individuals across the country to see the inequities impacting so many…”
Okay, except Ad Council consistently discriminates, handing big-budget projects to White advertising agencies and brushing crumbs to non-White shops.
It’s also ironic that the White digital agency responsible for Love Has No Labels—R/GA—is getting no love from White holding company IPG.
There is a label for this scenario: Bullshit.
The Latest ‘Love Has No Labels’ PSAs Target LGBTQ+ Discrimination
By Kyle O'Brien
The Ad Council has launched the latest effort in its Emmy-Award-winning “Love Has No Labels” campaign, to raise awareness of the ongoing discrimination faced by LGBTQ+ people and to remind audiences how they can help create a more accepting and inclusive society.
The new “American Dreams” PSAs highlight the barriers that exist in achieving equality and protection against discrimination and threats of violence.
Since the initial launch of the campaign nearly a decade ago, hatred and division are still rampant, with rising discrimination targeting LGBTQ+ people and increasing their risks of experiencing housing and broader discrimination. Many people across the country are unaware of the current threats to the LGBTQ+ community.
“American Dreams” was developed pro bono by R/GA, directed by Luke Gilford, and produced by Golden LA highlights the shared humanity, dreams and hopes of people across all walks of life, juxtaposed against the reality for LGBTQ+ people.
In “A Place to Call Home,” we see an idyllic suburban home with a diverse, happy cast of people enjoying their home and yard. The tone changes when the front door shuts and the reality of discrimination sets in. It ends with “In over 50% of U.S. states, you could legally be denied housing.”
“The Freedom to Live in Safety” shows a same sex family in a diner, with the reality being that LGBTQ+ are four times more likely to be victims of violent crime.
A third spot, “The Opportunity to Work for a Better Life” highlights the discrimination against LGBTQ+ people in the workplace.
All spots direct audiences to the LoveHasNoLabels.com website, where people are encouraged to learn about the legal protections, or lack thereof, in their state, read stories from LGBTQ+ people about their experiences with discrimination, and access resources to help foster more accepting communities.
“No one should face discrimination because of who they are,” said Ad Council president and CEO Lisa Sherman in a statement. “There is more that unites us than divides us, and this new campaign was designed to empower individuals across the country to see the inequities impacting so many and take actions that help ensure that LGBTQ+ people also have the opportunity to pursue their dreams.”
The campaign’s latest initiative was funded by California’s Bridge Project Fund, state bill 447, which creates a fund that can be used to create non-partisan, inclusive messaging, discourage discrimination, and help members of the LGBTQ+ community feel less isolated.
“The Ad Council’s Love Has No Labels ‘American Dreams’ campaign is more than just a message—it’s a call to action,” said Robin Forbes, global chief executive officer at R/GA. “It’s an urgent reminder that we must all take steps to ensure LGBTQ+ individuals are treated with the respect and equality they deserve. R/GA is proud to partner with The Ad Council to tackle these issues head-on, reinforcing that we’re all human before anything else.”
The campaign will appear nationwide through inventory donated by the media industry, including iHeartMedia which also produced audio assets for the campaign.
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