MediaPost reported Omnicom appears to be continuing the pruning started by acquired IPG, selling White experiential agency Jack Morton to The Riverside Company, which will then lead to a merger with competitor White experiential agency Impact XM.
It’s quite a game of marketing musical chairs, likely leading to radical restructurings, redundancies, and RIFs.
In short, staffers can expect an experiential event unlike anything they’ve ever executed.
Omnicom Sells Jack Morton, Will Merge With Impact XM
By Steve McClellan
Jack Morton, Omnicom’s global experiential agency is merging with competitor Impact XM and going private by way of a private equity-backed deal. Omnicom acquired Jack Morton when it bought Interpublic last year.
The majority owner is financial firm The Riverside Company. XM CEO Jared Pollacco will become CEO of the combined agency, which will retain Jack Morton branding. Jack Morton CEO Craig Millon will become global president. And Josh McCall, who ran Jack Morton from 2003 until 2022 is coming out of retirement to serve as executive chairman of the firm’s board of directors.
The combined firm will have over 1,000 staffers across 20 offices spanning North America, Europe, Middle East and Asia Pacific.
Services include orchestrating conferences, brand activations, trade shows, activations, corporate events and more.
The deal is subject to “customary closing conditions,” and is expected to be completed in the first quarter.
“We’re building an agency ready for a marketing landscape reshaped by AI, one that keeps real, human experience at the center,” stated Millon.
Pollacco added that the merger “brings together the impact of XM’s unified experiential approach and Jack Morton’s global scale and creative strength.”
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