This Pizza Hut campaign from Publicis Middle East in Dubai, UAE, is explained as follows:
Pizza Hut launched a new pasta range. But an American fast-food brand that doesn’t even exist in Italy isn’t exactly the most credible voice on pasta. So we went after approval from the ultimate experts: Italians.
The problem? Our pasta doesn’t follow tradition. Traditional Italians would
never approve it. But we used them anyway.
Um, this concept probably should not have been approved.
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