17404: On Pioneering & Profiteering.

 

A previous post noted Omnicom Chairman and CEO John Wren’s honorary title is changing from Pioneer of Diversity to Pioneer of Divestiture.

 

The label switch underscores the devolution of Adland and warrants consideration, criticism, and commentary.

 

For starters, Pioneer of Diversity was always a farce representing performative posturing, pseudo philanthropic propaganda, and heat shields of the past.

 

Pioneer of Divestiture symbolizes a different direction.

 

While Pioneer of Diversity feigned interest in people, Pioneer of Divestiture focuses on profit.

 

Pioneer of Divestiture priorities descend in the following order: 1) shareholders who must see quarterly reports; 2) clients who must see quarterly sales, while providing revenue, and; 3) workforce who must see to delivering products with cost-effective efficiency and/or be replaced by AI.

 

In summation, Pioneer of Divestiture is trailblazing toward Adland Armageddon.