Advertising Age and PR Newswire spotlighted YABs, YACs, and YAPs—Youth Advisory Boards, Youth Advisory Councils, and Youth Advisory Panels—which are described as follows:
Youth advisory panels (YAPs) are groups of Gen Z and Gen Alpha consumers (e.g., SuperHeroes’ 80-member panel) employed by advertising agencies to provide direct, authentic insights for marketing strategies, creative development, and client pitches. These panels help brands connect with younger demographics by providing feedback, producing content, and identifying emerging trends. They are increasingly used to ensure authentic youth engagement, particularly in social media and brand strategy.
Based on the images above and below, YABs, YACs, and YAPs appear to be consultants of color.
White advertising agencies routinely appoint committees for cultural appropriation and approval, a storied tradition of delegating diversity started by tapping mailroom staff, cafeteria workers, security personnel, custodial services, and elevator attendants.
In recent years, White ad agencies have used such schemes to win pitches and prizes.
Seems like a slick workaround to conceal diminishing employment opportunities for entry-level youth in Adland.
Do YABs, YACs, and YAPs experience forms of Prime Redlining and crumbs compensation?
Probably YES.
YIPPEE-KI-YAY.
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