MediaPost reported Omnicom Media has apparently worked through the C-suite restructurings, redundancies, and RIFs in US operations resulting from the Omnicom acquisition of IPG.
And the survivors-winners are—drumroll, please—White people!
Omnicom Media Reboots U.S. Management, Blends Former IPG Leadership
By Joe Mandese
Seven months after its acquisition of Interpublic, Omnicom this morning unveiled a reorganization of Omnicom Media’s U.S. operations, blending the senior talent of both organizations.
Former IPG Mediabrands exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media, a new position created after she held the dual role of global brand president and U.S. CEO of Initiative.
Long-time Omnicom exec Susanne Grundmann becomes global brand president of Initiative, while former IPG Mediabrands’ Rob DiGiovanni becomes U.S. CEO of Initiative.
Grundmann previously served as CEO of the EMEA operations of Omnicom’s PHD unit and prior to that served as CEO of OMD Germany.
DiGiovanni steps into the U.S CEO role following four years as president-global business lead at Initiative, overseeing several of the agency’s biggest accounts.
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