MediaPost reported from Cannes Lions International Festival of Creativity on Dentsu Global CEO Takeshi Sano, who admitted facing the same problems as other holding companies—which he hopes to address with the same solutions including agility and adaptability, simplifying the portfolio, and client-centric focus. Oh, and he made references to AI integration too.
Things are bad in Adland when the only non-White holding company appears to be more vanilla than the White holding companies.
Dentsu Challenges: Pace Of Change, Complexity, Sameness, Says CEO Sano
By Steve McClellan
Dentsu’s Takeshi Sano notched his first major industry appearance as Global CEO on the Cannes Lions main stage Tuesday in an interview with CNBC’s Julia Boorstin.
Dentsu’s major challenges, he said, are similar to the broader industry, including the pace of change, complexity, and competitive differentiation.
Dentsu, he said, tries to remain agile in the face of constant change and has sought to simplify its business to make it more accessible to clients globally.
Client stickiness hasn’t been a problem in Japan where many clients have been doing business with the firm for more than 100 years. In part Sano attributes the firm’s ability to sustain such long-term relationships via a culture focused on “client centricity.”
Boorstin noted that such relationships aren’t common outside of Japan and wondered if one of Dentsu’s goals was generate “century clients” outside of the country. “Hopefully,” Sano responded. “If we focus on client results, we can achieve long-term relationships.”
Asked how he is thinking about AI and innovation, Sano technology expands possibilities. The challenge for companies and talent is selecting and applying the right possibilities to optimal benefit.
“AI can’t define the future, or identify issues or goals,” he said. Those areas will remain for humans to grapple with.
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