MediaPost reported on the “Hate Has No Home Here” campaign from Blue Square Alliance Against Hate in partnership with the Out of Home Advertising Association of America (OAAA).
If “Hate Has No Home Here” and “Love Has No Labels,” what does indifference not have?
Relating to DEIBA+ in Adland, “Indifference Has No Opposition.”
OAAA Teams With Kraft’s Blue Square Alliance For ‘Hate Has No Home Here’ Campaign
By Steve McClellan
The Out of Home Advertising Association of America (OAAA) today announced a partnership with Blue Square Alliance Against Hate, founded by business magnate and New England Patriots owner Robert Kraft, to launch a nationwide public service advertising (PSA) campaign encouraging Americans to stand together against hate.
The initiative calls on OAAA members across the country to donate out of home (OOH) advertising inventory for the campaign, dubbed “Hate Has No Home Here.”
The effort comes as Blue Square, founded by Kraft in 2019 to combat the alarming rise in antisemitism, has evolved into a broader movement dedicated to confronting hatred and intolerance directed at any community.
The blue square is considered a universal symbol of solidarity in the fight against hate. The campaign’s creative will appear across donated billboards, digital screens, transit advertising and other OOH formats, leveraging the industry’s national footprint to make the message visible in communities across the country.
The initiative is spearheaded by Drew Katz, CEO of Interstate Outdoor Advertising and a member of OAAA’s Board of Directors. He’s also been a supporter of Blue Square Alliance Against Hate.
Anna Bager, President and CEO of OAAA, said that the medium’s presence in communities across America provides “a unique opportunity” to make the “hate has no home here” message visible on a national scale.
Added Kraft, “By joining forces with the out of home advertising industry, we can bring this message into the everyday lives of millions of Americans. Every billboard is an opportunity to remind someone that they are not alone and that standing against hate is a responsibility we share.”
OAAA members interested in participating can access campaign creative assets and learn more at oaaa.org/public-service.
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