Tuesday, July 31, 2007

Essay 4248


If I Did It in a MultiCultClassics Monologue…

• A federal judge did it, giving the rights of O.J. Simpson’s “If I Did It” book to the family of murder victim Ron Goldman. Which means Fred Goldman will do it, arranging new publishing and broadcast deals to help offset the $33.5 million wrongful death judgment secured by the family in 1997—and O.J. doesn’t get diddley.

• Jay-Z insists he didn’t do it, asking a federal judge to drop a lawsuit against him. Employees at Jay-Z’s 40/40 Club in New York charge they’re being underpaid. But the music mogul insists he’s a shareholder, not an employer—therefore, he’s not responsible for payroll at the establishment. So the employees aren’t even likely to get 40/40 acres and a mule.

Essay 4247

Essay 4246


Looks like girlfriend’s “workin’ it” at a gentlemen’s club.

Essay 4245


From national news sources…

----------------------------------

Nike settles Chicago race case for $7.6 million
Employees charged company withheld lucrative jobs from black employees

PORTLAND, Ore. — Nike Inc. has reached a $7.6 million settlement in a class-action race discrimination lawsuit filed on behalf of 400 black employees of the company’s Chicago Niketown store, the company said Monday.

The lawsuit, filed in 2003, claimed managers at the retail store used racial slurs to refer to black workers and customers. They also said the store segregated black employees into lower-paying jobs as stockroom workers and cashiers rather than giving them lucrative sales jobs. And they alleged managers made unfounded accusations of theft against black workers and directed store security to monitor black employees and customers because of their race.

Nike has denied the allegations.

Under the terms of the agreement, Nike Retail Services will pay $7.6 million to the current and former employees to resolve the claims. The lawsuit covers black employees who worked at the store from 1999 until now.

Nike also must make a host of other changes to address diversity, such as appointing a diversity consultant to monitor the Chicago store’s compliance and a compliance officer at Nike’s headquarters in Beaverton. The company must also add an ombudsperson at the store and conduct diversity training for all supervisors and managers there.

Nike also is required to review its human resources practice, create equal opportunity objectives for the store and review its theft-loss policies. It also will create a formal mentoring program for black employees.

The company and the attorney for the plaintiffs declined to comment further on the case.

Monday, July 30, 2007

Essay 4244


Word of the Day in a MultiCultClassics Monologue…

• New York City legislators are now seeking to symbolically ban “bitch” and “ho”—after already passing a resolution to stop the use of the N-word. The measures are not legally enforceable. As if we needed more reasons to arrest rappers.

• Music mogul Diddy is looking for a new assistant—literally. He’s only accepting video applications via YouTube. “It’s a new age, new time, new era,” said Diddy in a video clip. “Forget coming into the office and having a meeting with me and being all nervous. … What better job than that to have me scream at you, go crazy, keep you up at late hours, have you sleep-deprived?” In other words, he’s seeking a bitch or ho.

Essay 4243

Essay 4242


This ad takes “Puttin’ hot sauce on it” literally.

Sunday, July 29, 2007

Essay 4241


False reports in a MultiCultClassics Monologue…

• PepsiCo is taking heat for potentially misleading consumers about its top-selling Aquafina bottled water. Despite the label depicting a mountain, the product is actually drawn from public sources—that is, Aquafina is glorified tap water. A consumer group has been pressuring certain manufacturers to blatantly communicate their water does not come from mountain streams or exotic locales—also targeting Coca-Cola for its Dasani brand. PepsiCo will now re-label Aquafina. “If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” said a PepsiCo spokeswoman. “We don’t believe that consumers are confused about the source of Dasani water,” said a Coca-Cola spokeswoman. “The label clearly states that it is purified water.” Sounds like purified bullshit.

• Usher and his fiancée called off their wedding scheduled for yesterday. No comment on the reasons behind the cancelled event, which was slated to take place at music executive L.A. Reid’s Long Island mansion. It’s safe to guess they weren’t planning to serve Aquafina or Dasani at the nuptials.

Essay 4240


Here’s a blast from the past—the following article originally appeared in the June 27, 1969 issue of Time Magazine…

------------------------------------

The Black Man In the Gray Flannel Suit

To a housewife, it’s a soul cookbook,

To a brother, it’s the natural look,

To a fighter, it’s the main event,

To a smoker, it’s a Kent.

Most white Americans will never hear that hip version of the popular Kent jingle, which is sung by a chorus of wailing voices against a background of driving rhythm and blues music. It is beamed only over black radio stations to black audiences. P. Lorillard, the manufacturer of Kent, is one of a growing number of U.S. companies that are making a special effort to woo Negro consumers, who spend an estimated $30 billion a year. In particular, tobacco companies, department stores and cosmetics makers have all found the soul sell an effective conduit to Negro buyers. Because of the development of a separate black identity and its unique idiom, companies are turning to black advertising agencies to set the pitch.

New agencies are starting up to serve the need, though most of them bill less than $1,000,000 annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan’s WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra’s admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: “Good-lookin’, don’t shout. Go ‘head on. Tell me ‘bout it.” League sees his agency’s future in aiming ads at low-income groups of all colors, who together spend about $100 billion a year. Because black agencies concentrate on the ghetto, he figures, they have the best experience in selling to all the poor.

Up from Bleaching Cream. Some black ad agencies are already well established. A couple of the more successful are Chicago’s Vince Cullers Advertising Inc. and Manhattan’s Howard Sanders Advertising & Public Relations. For 15 years, Vince Cullers got by on the fringes of advertising as a freelance artist in Chicago; it was tough for a Negro to find a job in a white agency. In the past three years, the rise of black consciousness has turned his color into an asset. His agency now bills an estimated $1.5 million a year from accounts that include Kent, Newport and True cigarettes, Wayne-Gossard Corp. and the Joe Louis Milk Co. His ads are characterized by what he calls “a pride in being black.” One magazine layout for Afro-Sheen, a hair preparation that is supposed to enhance the natural, curly look, carries the headline: “A beautiful new product for a beautiful new people.” That is quite a change from the wording of older ads for cosmetics intended to bleach skin and straighten hair.

The same sense of black pride is found in the slogans of Howard Sanders, a former radio executive who opened his own agency on Madison Avenue in 1966 and now bills $1.5 million. His frank approach is illustrated by a campaign to present R. J. Reynolds Tobacco Co. to the black community. One picture shows a Negro in a white shirt and necktie adjusting a complex piece of laboratory equipment. The caption: “What’s Franklin Weaver doing in our chemical plant if he’s not there to sweep?” It would be difficult for a white agency to be so candid.

The largest users of Negro advertising are about 300 radio stations that spin soul music for predominantly black audiences. This market has created a need for specialists. Detroit’s Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as well as distinctive, hard-rhythm station breaks. “We squeeze 50 tons of soul into six seconds,” he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year. He argues that only a black firm can “get the ear” of modern blacks, but concedes that not even he can communicate with all of them.

“I doubt that we could do a commercial that would relate to a person over 40,” he says. “Blacks over 40 still cut their hair short. I can’t tune in on their thinking.”

Saturday, July 28, 2007

Essay 4239

Essay 4238


Twists and Turns in a MultiCultClassics Monologue…

• Mickey D’s changed its mind and cut Twista from a scheduled music tour. “McDonald’s USA made the decision following concerns raised about the artist’s controversial lyrics,” read a company statement. “Although we respect free speech and artistic expression, we do not condone or perpetuate derogatory language.” Mickey D’s will now replace the rapper. Seems like the perfect comeback opportunity for Vanilla Ice or MC Hammer.

• Nicole Richie was sentenced to serve four days in jail for her latest DUI. She’ll probably just slip through the cell bars and become a fugitive.

Essay 4237


First, the kid’s hair looked better before the Wahl trim. Second, mom’s ‘do is pretty messed up too.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Friday, July 27, 2007

Essay 4236


Friday Evening News in a MultiCultClassics Monologue…

• Don Imus and CBS are closing in on a settlement that could mean a ton of loot for the fired shock jock. Sources claim CBS might buy out Imus’ original contract—which had $40 million remaining—to avoid litigation. That’s a lot more than the average rapper gets for using derogatory terms to demean women.

• The board chairman at Roger Williams University in Rhode Island resigned after admitting he used the N-word during a trustee meeting. The 80-year-old moron was allegedly bemoaning the hassle of finding minority candidates for the board when he uttered the term. He insists the word “kind of slipped out” and later said in an interview, “I apologized for that. What else can I do? Kill myself?” But wait, there’s more. He claims he’s never spoken the word before and said, “The first time I heard it was on television and then rap music or something.” Talk about playing the Don Imus card. To top it all off, the man now says his resignation is for personal and family-related reasons, and is not tied to his use of the N-word.

• The town of Hazleton in Pennsylvania will have to rethink its tough anti-immigration law, as a federal judge ruled it’s unconstitutional. “The genius of our Constitution is that it provides rights even to those who evoke the least sympathy from the general public,” wrote the judge. “Hazleton, in its zeal to control the presence of a group deemed undesirable, violated the rights of such people, as well as others within the community.” Wonder if any of the town’s legislators are graduates of Roger Williams University.

Essay 4235


(PART TWO OF A TWO-PART ESSAY)

Finding fault with Mad Men’s rendering of ethnic minorities in the advertising industry is somewhat impossible because, well, they barely exist. They’re invisible, in a Ralph Ellison style. Series creator Matthew Weiner hit the bull’s-eye in this area.

As historians like Tangerine Toad have recorded, Madison Avenue circa 1960 emitted a very WASPy aroma. Ethnic minorities were segregated then as they are today. Non-WASPs lived on distinctive planets. At the show’s fictional Sterling Cooper headquarters, it was awfully tough locating a Jewish employee to make a prospective Jewish client feel “comfortable”—agency honcho Roger Sterling snickered, “I had to go all the way to the mailroom, but I found one.”

Writers at Forbes observed, “In the 1950s and ‘60s, despite its image as a progressive industry, advertising clearly lagged when it came to diversity. Unfortunately, it still does. Back then, you had white shoe firms with WASPy staffers working for WASPy clients, while, as one of the characters in Mad Men puts it, ‘most of the Jewish guys work for the Jewish firms selling to Jewish people.’ Replace Jewish with African-American and you get a picture of the industry today.” Technically, you can also swap Jewish with Latino, Asian, Native American, Russian, GLBT and essentially every cultural designation on Earth. (Note: the Forbes writers made faulty comparisons that we’ll pick up later.)

The pilot episode saw adman Don Draper probing a Black waiter for cigarette insights. Not sure why Draper conducted the focus group, as his agency would never entertain wooing non-White audiences. Blacks in the next episode were bathroom attendants and sandwich sellers. No sign of Latinos, Asians or Native Americans so far. Too bad the copywriter who took the secretary on an agency tour in the second installment didn’t venture into the mailroom or janitorial closet. Although it’s a safe bet non-White minorities wouldn’t be spotted at those stations either.

It’s unlikely Mad Men will acknowledge executives for Pepsi-Cola—led by men including Edward F. Boyd—pioneered marketing to Black consumers in the 1940s and 1950s. Or the late Vince Cullers of Chicago launched the first Black advertising agency in 1956, while Luis Díaz Albertini founded Spanish Advertising and Marketing Services, the first Latino shop, in 1962. Hell, even Alex Trebek won’t recognize such trivia.

Then and now, race is the taboo topic. In Adweek’s interview with Mal Macdougall, the original Mad Man admitted, “The booze, the sex, the cigarettes, the suits, the haircuts, the harassment, the office politics, the ‘we own the world’ attitude—even the offices—are absolutely dead-on true.” Yet Macdougall neglected mentioning institutionalized apartheid. Why is it easier to joke about sexual advances that bordered on assault?

Mad Men has not blatantly addressed race; however, Weiner knows it’s out there. Adweek published an interview wherein Weiner said, “The men of that period had a different code and a lot of it is sexist and racist and selfish.” Contrary to the contentions of critical adfolks, Weiner has apparently done his homework. We’ll soon discover if he’s comfortable exploring the industry’s biases beyond anti-Semitism. Sadly, if Weiner sticks to telling an authentic Madison Avenue story, race will stay relatively untouched and deeply buried.

Returning to the notions forwarded by the Forbes writers, it’s important to consider certain realities. Contrasting 1960s Jewish firms to 21st century minority shops doesn’t fly. “Most of the Jewish guys work for the Jewish firms selling to Jewish people” is an incorrect statement. Yes, the early Jewish agencies served Jewish clients. But they didn’t direct messages exclusively to Jewish communities. Doyle Dane Bernbach—a Jewish shop with Jewish clients—produced the famous campaign that literally proves it via the headline, “You don’t have to be Jewish to love Levy’s real Jewish Rye.” The Jewish shops’ success at capturing mass markets inevitably lured broader clientele.

The 1960s creative revolution in the advertising industry brought additional significant changes. Italians and various White minorities joined the party. Don’t mean to sound paranoid, but somewhere along the journey, the WASPy, Jewish, Italian and assorted White people combined forces to control the lion’s share of business. Ethnic minorities like Blacks and Latinos were ghettoized, prohibited from expanding outside their respective pigeonholes.

BBDO Chief Creative Officer David Lubars told Advertising Age, “In no way does [Mad Men] reflect the business today. It really doesn’t. In fact, in some ways it really plays into the stereotype that advertising is full of sleazebags, but if you go into most agencies you see a lot of ethics and a lot of good hard work and people telling truth, so this really plays into the whole kind of side of the industry that I personally don’t see.” Lubars is indisputably right on a host of levels, and blindly wrong on others.

As Bill Green of the popular Make The Logo Bigger blog declared, Mad Men is depressing. In more ways than we might realize.

[Whether they realize it or not, Tom Messner, Tangerine Toad, Hadji Williams, George Parker, Bill Green, Jetpacks and other semi-anonymous blog posters contributed to this essay. Thanks to everyone.]

Essay 4234

Essay 4233


How many times has this tired concept been used? The responsible copywriter and art director should have their creative licenses revoked.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Thursday, July 26, 2007

Essay 4232


(PART ONE OF A TWO-PART ESSAY)

Not sure what’s more fascinating: watching the new AMC series Mad Men or seeing genuine adfolks reacting to the show.

The majority of initial criticism came from guys who actually toiled in the era. The comments targeted the authenticity of details, from the number of client meeting participants to the model of typewriters. No way did executives have booze in the office. Presentations should have displayed a sea of layouts. Research reports would never be tossed in the trash. Creative directors didn’t spew such corny lines. Mastermind Matthew Weiner clearly hadn’t done his homework, griped the bona fide Mad Men.

Please.

For starters, how reliable are the memories of men who admittedly drank their lunches for decades?

Mad Men, like any other television program, uses creative license to enhance drama. If Weiner had depicted totally accurate images of our business, even PBS and The History Channel would have rejected the concept. Instead, he exaggerated reality, pushed stereotypes and inflated clichés. You know, the tactics still employed by today’s Madison Avenue practitioners. We’re responsible for the blurring between fact and fiction. Why do we get annoyed when outsiders beat us at our own game?

Interestingly enough, there are virtually zero protests over the exclusivity illustrated in Mad Men. Perhaps because we concede someone is finally exposing truth in advertising.

Ladies first.

A modern agency president quoted by Advertising Age remarked Mad Men projected, “A sad but real portrayal of professional women in the 1950s. I found the show mesmerizing mostly because I was haunted by the true reality faced by our mothers, daughters or sisters in the ‘golden era’ of advertising.”

Haunted? Hey, things are pretty scary right now. Granted, White women have greatly benefited from affirmative action—indeed, the segment has reaped the biggest rewards from it. And they definitely have enjoyed the most progress in the advertising industry, arguably taking advantage of being the earliest minority group allowed inside. Yet while 21st century White women are well represented, particularly in account services and media departments, their salaries lag behind the money made by male counterparts. Plus, White women consistently struggle for the power positions.

Regarding the sex object angle, it’s difficult to say. Did the 1960s sexual revolution help alter roles? Was the secretary’s doctor visit and request for birth control pills another symbolic statement from Weiner? We’ll defer to the hardcore feminists on this point. But let’s note that dinosaur sexists like Neil French are being gradually expelled from the current system. Laws to fight discrimination and harassment evolved corporate cultures too, despite the scarcity of publicized charges against Madison Avenue agencies. At the same time, the business continues to feature female professionals and professional females—the latter being the unqualified girlfriends and mistresses of lecherous men with hiring authority.

Adweek interviewed Mal Macdougall, who was a BBDO copywriter on the Lucky Strike account in the 1960s, and he said, “We had never heard the term ‘sexual harassment,’ but it was what took place all the time. The women—with few exceptions they were secretaries, junior writers or ‘young media types’—never, to my knowledge, complained. Married? So what.” Proud to be a Mad Man, no doubt.

Mad Men stars at least one gay character. It’s tough to predict how this minority group will ultimately be represented. But the show does recognize gays were players on Madison Avenue. Since our GLBT expertise is limited, we’ll invite advocates to come out and share their thoughts.

Which brings us to the ethnic minorities—and the completion of this part of the essay.

(TO BE CONTINUED TOMORROW)

Essay 4231

Essay 4230


Just between friends with a MultiCultClassics Monologue…

• A new study shows obesity may be linked to friendship. That is, if you’ve got fat friends, you may become fat too. The researchers believe the reason is “the spread of norms from people to people. People change their minds about what constitutes an acceptable body mass index” based on the size of their close pals. It’s also probably linked to people thinking that Ronald McDonald is their friend.

• Walt Disney Company became the first major Hollywood studio to ban the depiction of smoking, proclaiming there would be no puffing in its family-targeted, Disney-labeled films. Plus, the company will “discourage” smoking in movies distributed by Touchstone and Miramax. However, per their contract agreements, Mickey Mouse and the Little Mermaid will still be permitted to smoke in their trailers during filming.

• A Manhattan accountant requested two new credit cards from ExxonMobil when his old card was expiring. ExxonMobil wound up sending the guy 2,000 cards. The man’s credit limit must be incredible.

Essay 4229


At some point in the production process, the following conversation had to take place:

White Adperson 1: Say, do you think anyone will have a problem with this photo?

White Adperson 2: What do you mean?

White Adperson 1: Well, it kinda looks like, um… the Afro-Americans are bowing to the White guy.

White Adperson 2: Huh? No way.

White Adperson 1: You don’t think so?

White Adperson 2: Jesus Christ, they’re sprinters in the starting blocks. And they’re symbolizing the Intel® Core™2 Duo Processor. Duh.

White Adperson 1: Maybe we should show it to an Afro-American. Like the one working in the cafeteria.

White Adperson 2: Fuck, are you Jesse Jackson or something? The ad’s fine. Stop being so goddamn PC.

White Adperson 1: You’re right. Sorry.

White Adperson 2: Let’s go, we’ve got to present the rough cut for our Hot Pockets® commercial…

(Thanks to Racialicious.com for spotting the ad.)

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4228


Not-So-Ancient Chinese Secret: White agencies continue to show cultural cluelessness when depicting Asians, as spots for Stride™ gum and Hot Pockets® clearly demonstrate.

(Click on the essay title above to view the work via Racialicious.com—chop-chop!)

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Wednesday, July 25, 2007

Essay 4227




Overreaction of the Week: Bahlsen Cookies.

Came across these German gourmet cookies while at the local grocery store. Notice all the versions appear to have descriptive names to enhance their tastiness. Except the chocolate versions are called Afrika. Shouldn’t the vanilla wafers be dubbed South Afrika? Or the butter cookies could be labeled Oriental. The Waffelettens appear to be biracial. Leave it to Germany to apply cultural insensitivity to snack items.


Essay 4226


Not completely sure the ad was created by a White agency, but want to believe only a White agency could assemble a multicultural band like this.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4225


Styling and profiling with a MultiCultClassics Monologue…

• The dry cleaners originally sued for $54 million over losing a Washington man’s pants are now hoping to raise money for their legal fees—by displaying the infamous trousers (pictured above). The storeowners owe about $100,000, and the fundraising event netted nearly $64,000 in donations. The moron who filed the lawsuit must be shitting his pants right now.

• G-Unit rapper Tony Yayo, charged with beating up a 14-year-old kid for wearing a sweatshirt with the logo of a rival recording company (see Essay 1901), rejected a plea deal that would have required a nine-month jail sentence. “It’s not even a good deal for a guilty person,” griped Yayo’s lawyer. Yayo should try to raise legal defense funds by displaying the offending sweatshirt.

• A study released by the Pew Hispanic Center showed only 13 percent of all Latinos voted in 2006, versus 27 of all Blacks and 39 percent of all Whites. Somebody needs to raise those numbers.

Essay 4224

Essay 4223


Unintentional Remark of the Week goes to branding guru Al Ries, who published a rant in the latest issue of Advertising Age on the mistake of diluting brands via new media. Ries wrote:

“‘Multi’ is one of the most dangerous words in the dictionary. Multimedia, multiplatform, multifunction, multichannel, multidigital, multifaceted. Whenever you hear the word ‘multi,’ you can be pretty sure it’s a sign of trouble.”

Hmmm. Wonder how advertising agencies desperate to sell clients on integrated marketing—hyping services with the terms above plus multidisciplined and multitalented—might react to Ries’ proclamation.

But it’s certainly true that Madison Avenue has long viewed as dangerous the word multicultural, avoiding it with multiple excuses and a multitude of lame alibis and outright lies.

Ries likely abhors the word himself, as the man’s company is co-operated by—you guessed it—his daughter. They’re both probably multimillionaires. And Ries is multilingual, displaying fluency in many forms of bullshit.

Essay 4222


“Just like a superhero, NonyX Nail Gel clears out the unsightly keratin debris that causes discolored nails.” Um, don’t recall any superhero boasting those amazing powers.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4221


From The Chicago Sun-Times…

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Mcdonald’s shouldn't clown around with raunchy lyrics

McDonald’s says it has booked Twista for a series of free shows because he will “resonate with young adults … in a way that is consistent with our brand.” The Chicago rapper certainly has a following among impressionable kids. But is the Oak Brook-based giant so eager to sell them Big Macs that it hasn’t bothered to listen to Twista’s demeaning message?

An artist who litters his songs with “ho” and “bitch,” Twista provides anything but the kind of “clean performance” McDonald’s says it is looking for. It’s one thing to hip up a brand long associated with Ronald McDonald. It’s quite another to label yourself with a very different kind of clown who demeans females.

Tuesday, July 24, 2007

Essay 4220


MultiCultClassics targeted Adcolor™ last June (see Essay 4008), but spotting the advertisement depicted above demands a fresh response.

According to the organization’s self-hype, “Adcolor™ is a collaboration between the ADVERTISING Club of New York (Ad Club NY), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), and Arnold Worldwide. This first of its kind cross-industry initiative is meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising, and media industries to identify current issues and opportunities around diversity. Specifically, our goals are to: Celebrate the accomplishments of outstanding diverse professionals; Leverage their stories as a road map for others to follow; Mine new data to shine a light on key challenges; Uncover new ways of spurring diversity in our collective industries.”

Whatever.

The first Adcolor™ project is The Adcolor Awards, designed to salute “outstanding diverse professionals at the junior, mid and senior levels in each segment of our industry.” Nominees must fall into one of five silos: American Indian or Alaskan Native; Asian or Pacific Islander; Black (Not Hispanic Origin); Hispanic; or Multi-Ethnic/Multi-Racial. Additionally, The Adcolor Awards categories include: Rising Star (less than 7 years experience); Innovator (an individual who has championed a new way of thinking); Change Agent (an individual who has played a leading role in spurring diversity within their organization); and Legend (15+ years experience). To view the complete contest legalese, surf to adcolor.org or click on the essay title above.

So who deserves the prestigious prizes to be doled out during the gala extravaganza in November?

One person who immediately comes to mind is Patricia Gatling, Commissioner and Chair of the New York City Commission on Human Rights. Unfortunately, Gatling doesn’t qualify because—per the official entry mandates—she isn’t employed in the advertising, marketing or media industry. Ditto New York City Councilman Larry Seabrook, who proclaimed Madison Avenue honchos “ran like chickens with their asses plucked clean” after they failed to attend public hearings on diversity last September.

Radio talk-show host and activist Sanford Moore warrants a nod for his numerous contributions—plus, for criticizing the industry with references to economic colonialism and slavery. His radio gig places him in the media industry slot. Then again, his harsh statements likely would not endear Moore to the judging panel.

Carmen Van Kerckhove of New Demographic has spotlighted the cause on her blogs and podcast. She may even fit a couple of the ethnic profiles. Alas, the judges could argue Van Kerckhove, like Gatling and Seabrook, is not a member of the club.

Laura Martinez Ruiz-Velasco is another contender. As the former founder and editor-in-chief of Marketing y Medios magazine, she gave the industry an honest, insightful and open view of Latino marketing. Until bloated conglomerate VNU decided to fold the publication, that is. While she continues to write for trade magazines and publish a blog, Martinez Ruiz-Velasco has temporarily lost her national soapbox, making a victory pretty challenging.

Matthew Creamer and Lisa Sanders of Advertising Age have delivered outstanding reporting on diversity issues in the past year. But they lack the color required to secure a nomination.

Steve Hall of Adrants.com has organized diversity recruitment seminars, conferences and job fairs—in addition to posting editorials on his popular blog. Sadly, he’s deficient in the pigmentation area too. Sorry, Steve.

Which leads us to The Adcolor Awards ultimate candidate: Hadji Williams.

For starters, Williams satisfies the ethnic eligibility angle.

Despite his occasional disdain for the business, Williams currently handles assignments as a consultant and freelance creative, which places him within the marketing and advertising industries. His book, blog, articles and speaking engagements position Williams in the media industry as well. He’s a veritable triple threat.

He’s too seasoned to be a Rising Star, yet too young for the Legend class. And the term Change Agent is annoying. Hence, let’s designate Williams as an Innovator.

Has Williams championed a new way of thinking on the issues of diversity in the advertising world? Hey, he rewrote the book. Literally.

“Knock The Hustle: How to Save Your Job and Your Life from Corporate America” is the sole contemporary tome that tackles the complexities of our culture-based crises. Williams offers advice, inspiration, wisdom and action plans. KTH has generated positive reviews from outsiders and insiders—including Madison Avenue veteran Tom Messner. A second edition with updates and original extensions is slated to release this year. And Williams’ blog complements the book with up-to-the-minute rants. You’d be hard-pressed to match the reach and results of KTH.

Williams keeps the hits coming with printed perspectives, podcast appearances and blog comments. He remains tireless and committed to voicing opinions that others dare not touch. Granted, Williams has ruffled more feathers than Frank Perdue in his heyday. But that’s to be expected when you’re battling nearly four decades of lies and lethargy.

Over the years, Williams has acted as a college instructor, molding and influencing future adpeople. He’s also spoken to entry-level professionals in a mentoring capacity. In short, there’s not a better role model in the game.

Sure, Williams is a controversial choice for The Adcolor Awards, especially if the real intent is to forward the stereotypical, sanitized sentiments associated with diversity. Hopefully, Adcolor™ will hold true to its lofty aspirations in an advanced style. While there may be individuals orchestrating change on smaller and local planes, it’s difficult to imagine anyone who has generated greater, broader returns than Williams.

In the meantime, MultiCultClassics staffers will proceed with the entry preparations, due on August 1. Adcolor™ requests two letters of recommendation, which might call for assistance from blog visitors and associates.

Stay tuned.

Essay 4219


Can’t help but wonder if the advertising industry is getting old, tapping memories of long lost youth. Or are today’s young turks merely lazy, finding inspiration from tired vehicles like That ‘70s Show?

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]


Essay 4218


A McMultiCultClassics Monologue…

• Mickey D’s has sparked McControversy with its upcoming 10-city music tour starring raunchy rapper Twista. In a Chicago campaign protesting the negative influences of rap, Twista appears in billboards calling for an end to demeaning language and violent sentiments. “If we are going to continue to put money behind stuff we say we have a problem with, then you’re part of the problem,” said the pastor of St. Sabina Catholic Church, which sponsored billboards. Somebody get a comment from Mayor McCheese.

• Mickey D’s posted its second-ever loss on Tuesday. “We continue to increase our relevance to busy consumers by delivering choice, variety and convenience that our customers have come to expect from McDonald’s,” said Chief Executive Jim Skinner. “Our business around the world is strong, and the energy, alignment and commitment behind enhancing the McDonald’s brand have never been better.” Maybe the Twista team-up is part of the enhancement efforts.

• A new study showed people drinking diet soda developed the same risks for heart disease as people drinking regular soda. Especially if you’re combining the diet soda with a Super-Sized Big Mac Extra Value Meal.

• Activists are protesting the proposed sale of a Bronx building, insisting it is “the birthplace of hip-hop.” Clive Campbell, aka DJ Kool Herc, hosted early hip-hop parties in the place during the 1970s and proclaimed, “This is the Bethlehem of hip-hop.” Visitors will probably bring gifts of guns, frankincense and marijuana.

Essay 4217

Essay 4216


What’s more effective for putting you to sleep than Lunesta? Viewing ads for Lunesta.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4215


From The New York Daily News…

--------------------------------

Rev. Sharpton Backs Idea on Rap Lyrics

By CAROLYN THOMPSON, Associated Press Writer

BUFFALO, N.Y. -- The Rev. Al Sharpton, who has challenged the entertainment industry on denigrating lyrics, on Monday supported a state senator’s idea to pull public investments from companies that won’t clean up their act.

Holding the entertainment industry accountable will be a primary goal of the newest chapter of Sharpton’s National Action Network, said the activist minister, who announced the formation of the Buffalo-Niagara branch while in town to address a convention of black criminal justice professionals.

Roughly $3 billion from New York’s state pension fund is invested in the entertainment industry, according to state Sen. Antoine Thompson, who requested an inventory of entertainment industry investments from the state comptroller earlier this year.

Thompson suggested leveraging the investments to open dialogue with industry executives.

“We just want to have more responsible entertainment where we’re not using language that’s offensive to anybody,” the Buffalo Democrat said.

“The idea of divesting New York State taxpayers’ money from record companies that have a double standard when it comes to language is something that will be a priority,” said Sharpton, who led the drive to have Don Imus fired from his syndicated radio show for calling the Rutgers University women’s basketball team “nappy-headed hos.”

In April, hip-hop mogul Russell Simmons said the recording and broadcast industries should consistently ban three racial and sexist epithets from all so-called clean versions of rap songs and the airwaves. Expressing concern about the “growing public outrage” over the use of such words in rap lyrics, Simmons said the words “bitch,” “ho” and “nigger’ should be considered “extreme curse words.”

Sharpton said the Buffalo chapter of NAN also would consider town hall forums and other venues to steer young blacks toward positive goals, especially now that the city has elected its first black mayor and has a black schools superintendent and police commissioner.

“I remember many years ago when I would come to Buffalo, we dreamed of days of black empowerment,” Sharpton said. “Now we have to make sure the conduct of our black citizens complements that achievement. We cannot undermine them with the conduct of killing each other, selling drugs to each other and really celebrating a culture of depravity and decadence.”

The Buffalo-Niagara Falls chapter is the 36th branch of NAN, which Sharpton founded to protect civil rights for minorities.

Monday, July 23, 2007

Essay 4214


This ad is Imodium-induced shit.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4213


Perceptions and reality in a MultiCultClassics Monologue…

• America has elected its first female president. At least that’s the plan for next season’s FOX series “24.” Actress Cherry Jones (pictured above) will star as President Allison Taylor. The series has already depicted two Black presidents. So the show could be categorized as Un-Reality TV.

• Fred Goldman plans to request that a federal bankruptcy judge grant him the rights to O.J. Simpson’s cancelled “If I Did It” book. “This is the first opportunity we have ever had to take an asset from the killer,” said Goldman. The family of Nicole Brown Simpson is also seeking a piece of the action. There’s gotta be a reality TV series in the works with this scenario.

• Rappers Ja Rule and Lil Wayne were busted for gun possession in separate incidents on Sunday. For most citizens, Sunday is a day of rest. For rappers, it’s a day of arrest.

Essay 4212

Essay 4211


A self-respecting creative director would have passed on this ad.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Sunday, July 22, 2007

Essay 4210


Inking the news in a MultiCultClassics Monologue..

• A tattoo artist from Long Island, New York (pictured above), is suing Converse for allegedly ripping off his design for a $60 pair of sneakers. “As soon as an artist puts paintbrush to canvas, or in this case, needle to skin, the artwork is fixed in a tangible medium” and deemed protected by copyright, said the artist’s lawyer. Maybe tattoos should include a © within every design.

• Do all Asian American students at UC schools look the same? A group of Pacific Islander and Asian students from UCLA is urging the school to expand its demographic identification system to spotlight low numbers in some of those communities. “Pacific Islanders are just pushed under this umbrella of Asian and are never really seen,” said a Samoan American junior at UCLA. “Our small numbers are never recognized.” The school officials admit there is room for change. “We’re a university, so we always think more information is better,” said the director of policy and external affairs in UC student affairs. “The question is the cost.” In other words, change is cool if it only requires spare change.

• The federal minimum wage will rise from $5.15 per hour to $5.85 this week. Which means Mickey D’s employees will receive and additional 70 cents per hour to provide the same unfriendly and incompetent service.

• India elected its first female president on Saturday, which is extraordinary for a country with widespread and deep-rooted gender discrimination. Until now, it seemed like the only respected females in India were cows. Congratulations to Pratibha Patil—a lawyer, congresswoman and former governor of the northern state of Rajasthan—on her breakthrough victory.

Essay 4209


Here’s another example of Dove abandoning its Real Beauty concept whenever the mood strikes. Guess it’s a “real beautiful” woman’s prerogative to change her campaign.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4208


Neglected to mention this last week.

Carmen Van Kerckhove interviewed Laura Martinez, discussing multicultural marketing and the ways in which it can reinforce essentialist notions about racial or ethnic groups.

Van Kerckhove is co-founder and president of New Demographic, an anti-racism training company; plus, she edits a network of blogs including Racialicious, Anti-Racist Parent and Race in the Workplace. Martinez is the former editor-in-chief and founder of Marketing y Medios, the premier source reporting on Latino marketing.

The interview can be heard via Addicted to Race, New Demographic’s weekly podcast about America’s obsession with race.

Click on the essay title above to check it out.

Essay 4207


Trivia Fact: The products depicted here are called “Singles” because they don’t legally and technically qualify to be labeled as cheese (that’s also why Cheez Whiz® is spelled with a “z”—it’s not real cheese). So this ad depicts a fake cow hawking fake cheese.

[MultiCultClassics often critiques questionable work created by multicultural advertising agencies. But the truth is, in terms of volume, percentages and any other measuring standard, the majority of lousy ideas are produced by White agencies. In the spirit of inclusion, this week MultiCultClassics spotlights some White ad trash.]

Essay 4206


From The New York Times…

--------------------------------

The Long Run

In a Volatile City, a Stern Line on Race and Politics

By MICHAEL POWELL

Those were grim days for race relations in New York City, the early 1990s. There were nearly 2,000 murders each year, blacks and whites died in high-profile racial killings, and a riot held a divided Brooklyn neighborhood in thrall for three dangerous nights.

On Jan. 9, 1994, another match landed in this tinderbox: a caller reported a burglary at a Harlem mosque. The police ran in, and Nation of Islam guards threw punches and broke an officer’s nose.

The mosque’s minister, accompanied by the Rev. Al Sharpton, drove downtown to register their outrage with the police commissioner, a street theater ritual grudgingly tolerated by past mayors.

Except the new mayor — Rudolph W. Giuliani, fresh off his November victory over the city’s first black mayor, David N. Dinkins — decreed that no one would meet with Mr. Sharpton. No more antics, no more provocations.

“I’ve taken a golden opportunity to act like a sensible mayor rather than a mayor who will be moved in any direction,” he said. “I’m an observer of the last 10 years of this city, and I hope to God we don’t continue in that direction.”

More than any other Republican running for president, Mr. Giuliani has confronted the question of race, that most torturous of American legacies.

His 1993 mayoral campaign slogan, often repeated, of “one city, one standard,” emphasized his view that no ethnic or racial group should expect special treatment. And he spoke with a stunning bluntness about what he saw as the failings of the city’s black leadership.

His handling of the mosque fracas set the tone. In the years to come, Mr. Giuliani would rebuff not just the histrionic Mr. Sharpton but nearly every high-ranking black official in the city, even those of moderate politics: congressmen, a state comptroller, influential ministers.

But grabbing hold of the race dial proved easier than turning it to his will.

“I never thought Rudy Giuliani was a racist,” said Fran Reiter, one of Mr. Giuliani’s deputy mayors. “But he was obsessed with the notion there were certain groups he couldn’t win over. And he wasn’t even going to try.”

Black leaders, Mr. Giuliani said in 1994, had to “learn how to discipline themselves in the way in which they speak” if they expected to chat with him. The city’s welfare-state philosophy, he said later, was racist and “enslaved” black New Yorkers.

“We in this city went through years and years of subdividing people, and that became the most important thing, the subdivision people belonged to,” Mr. Giuliani said.

Certainly he knew such words resonated with white voters who formed the backbone of his electoral coalition. What is less certain is whether a man raised and schooled in a white world understood the force with which his harshest words rained down on black New Yorkers.

New York City is 45 percent white and 27 percent black, according to 2000 Census figures.

“He was not patronizing, he was not naïve and I admired that,” said Michael Meyers, president of the New York Civil Rights Coalition, who once advised him. “But he could play on the edge of old racial antipathies.”

[Click on the essay title above to read the full story.]

Saturday, July 21, 2007

Essay 4205


Inconvenient truths in a MultiCultClassics Monologue…

• Al Gore’s son (pictured above) was charged with possession of marijuana and drugs, in addition to driving at over 100 mph. If convicted, he could spend up to three years in prison. And that’s the inconvenient truth.

• Last Wednesday, eleven food and beverage companies promised to stop advertising junk food during children’s programming. But critics aren’t satisfied. “We shouldn’t be counting on the food industry to safeguard public health,” said a Harvard professor and co-founder of the Campaign for a Commercial-Free Childhood. “Corporations are bound by law to increase shareholder profits, not to promote the well-being of children.” The corporations continue to defend themselves. “All of our products are wholesome and suitable for consumers of all ages,” said a spokeswoman for Coca-Cola. “It’s a question of balance.” Actually, it’s a question of scales. And proportions. Additionally, to argue Coke offerings “are wholesome and suitable for consumers of all ages” sounds like sublymonal advertising—i.e., sugar-coated bullshit.

• 50 Cent is gunning for an online advertiser who produced a “Shoot the Rapper” pop-up ad featuring the artist’s image. The rap star filed a $1 million lawsuit on Friday. “It was very disturbing to him, and it certainly wasn’t funny,” said Fiddy’s lawyer. Wonder if the advertiser’s defense will be insisting he was only hoping to get rich or die trying.

• Telemundo executives are deciding the fate of Mirthala Salinas, the TV news anchor who had a romantic affair with L.A. Mayor Antonio Villaraigosa. Salinas also allegedly dated Assembly Speaker Fabian Nuñez (D-Los Angeles) and former City Council President Alex Padilla, currently a state senator. Telemundo is probably debating whether to fire Salinas or let her star in a new telenovela.

• Italian-American activist groups are protesting the upcoming debut of Mob Candy magazine (pictured below). “This is an outrage,” said an official with the Italian-American Political Action Committee. “What signal are we sending to our children?” Somebody’s probably gonna whack the publisher.

Essay 4204


This ad is weak, showing off girly-man typography skills.

Essay 4203


From The Chicago Tribune…

---------------------------------

RACIAL SOLIDARITY, SELF-INTEREST AND ‘THE MAN’

DIVIDED

As city gentrifies, black professionals squeezed in the middle

By Mary Pattillo

“No more blacks.” That was the forecast of a resident of the Oakland community when asked about the future of her South Side neighborhood.

“No more blacks?” I responded, worried in no small part because my research is about black gentrification.

“[A] couple of blacks” would be left, the woman then allowed. “They got money.”

This simple prediction is rich with meaning. For one thing, it helps establish the players in the widespread upscaling of Chicago: The little man. The middleman. And then, The Man.

The prediction also lays out what’s at stake, not just in Oakland and North Kenwood on the South Side, but in various Chicago neighborhoods. In the process of “building, breaking, rebuilding” the City of the Big Shoulders, as Chicago’s poet Carl Sandburg so eloquently put it, who is going to keep the little man from being left behind? Are Chicago’s shoulders big enough to serve, include and celebrate everyone?

This is an especially acute question, and a source of tension, for black professionals like me.

In the North Kenwood-Oakland area, where I have lived and done research since 1998, the little man is the public-housing resident or the low-income homeowner.

The middlemen are mostly newcomers, African-Americans with money.

And atop the power pyramid is The Man, the proverbial “they,” as in another resident’s proclamation that “they’re building all these homes knowing damn well most of us cannot afford them.”

“They’re trying to get the white people back in,” this resident complained. “And they want this lakefront back.”

All of these players, who, not incidentally, may be women, too, have a role in neighborhood development. But ultimately, it is The Man who has to get his priorities right. And when those priorities are skewed, it’s the job of the middleman, as the broker between two worlds, to stand up for and alongside the little man.

I don’t mean to let the little man off the hook. But the voices chastising poor people for their shortcomings and lack of initiative are everywhere in this country. I prefer to hold up a mirror and measure my own practices and pronouncements. How do we judge ourselves against the yardstick of inclusion?

The gentrifying black middle and upper classes recognize a shared history of oppression and the lingering effects of racism. They tend to be grounded by an upbringing in more humble black surroundings. Yet our society prizes individual success. It promotes aspirations to one day become The Man.

This creates a tension that few in the white middle class know much about. It tears at the middleman’s allegiances and alliances. And it means that, sometimes, in the pursuit of racial solidarity, we black professionals act in ways contrary to our own class interests.

For example, by deciding to move into North Kenwood-Oakland, many black professionals pit their class and racial interests against each other. Wanting to take part in the renaissance of a historic black community, many sacrifice the greater home value and appreciation that would more reliably come from buying in whiter areas of the city.

An appraiser told one North Kenwood couple that nearby public housing depressed home values enough that the couple could not borrow the money needed for a rehab. Marshaling knowledge of building codes and home-financing rules, the couple basically rewrote the appraisal to secure the loan.

“I made it justified based on floor space,” the wife said, explaining how she focused on the value of the large home itself and not on questions about the neighbors. “I can’t fight the subjective subtracting, [but] at a minimum I was going to get credit for my third floor.”

The benefits of this feisty insistence don’t help just the middleman; the little man who lives a block away might now get a fairer price for her house. Being a black middleman means standing up in the face of the kind of discrimination that has long denied mortgage capital to African-Americans across the city.

But black middlemen sometimes act in ways that dismiss the little man. Some black leaders in North Kenwood-Oakland have joined calls for the demolition of public housing. And they have criticized the lifestyles of their poor and working-class neighbors.

“When we’re thinking about working on Drexel Boulevard,” remarked a black police officer during a planning meeting in the neighborhood, “we should really think about discouraging some of the current uses there.”

Some objectionable uses included barbecuing, selling Sno-cones and drinking. It didn’t matter that people barbecued on Drexel’s wide parkway because they lived in apartment buildings with no grassy area for safely lighting the grill or spreading out a few chairs. No one seemed to recognize the Sno-cone vendor as a striving businessman. There was no hint of the double standard that said people drinking in Grant Park for city festivals was acceptable, but Chicagoans drinking on Drexel was not.

Instead, we middlemen pandered to the anti-urban ideal of nice, single-family homes with tidy back yards where people should do their barbecuing, drinking and socializing. And the meeting consensus drifted toward turning Drexel's parkway into a passive decorative space with large flower arrangements and sculptures.

Flowers and sculptures bring me to the priorities of The Man. No Chicagoan enjoys the spring tulips on Michigan Avenue, the summer petunias on Wacker Drive or the Frank Gehry-designed Pritzker Pavilion more than I do. No one!

But I would be willing to sacrifice that enjoyment if it meant the city could afford the original bold proposal to set aside 25 percent of new housing units for affordable housing, rather than the 10 percent compromise recently passed in the City Council. Or to avoid the following farce: That demolishing the Lathrop Homes projects, which have become surrounded by a completely gentrified Lakeview, is being done to provide a “mixed-income community” for Lathrop residents.

I would even give up the Grant Park Outdoor Film Festival if it meant that more schools could get new funds.

I know it’s not that simple. (And I hope I don’t have to give up Summer Dance). But the City of the Big Shoulders has to make some choices between holding up the new “Cool Globes” lining Lake Shore Drive or supporting its residents, including the littlest of us.

Friday, July 20, 2007

Essay 4202


Kids’ stuff in a MultiCultClassics Monologue…

• For the second time in the past year, Hasbro has recalled the Easy-Bake oven. Kids were getting fingers stuck in the front opening, resulting in burns. Parents should give their young daughters much safer microwave ovens instead.

• A new study revealed 4 percent of kids online are asked to transmit sexual pictures of themselves. “They’re being asked to produce child pornography,” said an expert, noting that doing so is a felony. “We think most children don’t fully understand the stakes here. They may just see it as rudeness or sometimes even flattery.” Home computers are more dangerous than Easy-Bake ovens.

Essay 4201

Essay 4200


Minority mass appeal is not an oxymoron.

Thursday, July 19, 2007

Essay 4199


From The Chicago Sun-Times…

---------------------------------

‘Ghetto tours’
Students, journalists, others get up-close view of CHA’s ‘good, bad, ugly’

BY KATE N. GROSSMAN, Staff Reporter

Beauty Turner, microphone in hand and crowd in tow, climbed off a yellow school bus onto a patch of cracked concrete where one of Chicago’s most notorious public housing projects, the Robert Taylor Homes, once stood.

“Come on,” Turner, a writer and former Taylor resident, beckoned to the tour group assembling at 53rd and State streets last week. “I want you to see what I see.”

“This was a community where people lived, played, stayed and died -- just like your community,” Turner said. “All the horror stories you hear in the newspapers – it’s not like that at all.”

For the next three hours, 40 curious onlookers, who paid $20 each for the privilege, hung on every word of Turner’s decidedly unofficial tour of what’s left of the Chicago Housing Authority’s projects. The CHA has razed most its high-rises and is remaking many into mixed-income communities.

Out with old, in with new
Turner’s “Ghetto Bus Tours” traverse the four-mile stretch of State Street that once housed tens of thousands of public housing families in decaying high-rises. They’re nearly all gone now. What’s left are weed-strewn lots, grassy fields and the early stages of handsome new three-flats and mid-rises where the poor, working class and market-rate tenants are starting to live.

Where CHA leaders see hope blooming, Turner sees communities destroyed and families cheated.

“This is for anyone who wants to know what’s really happening,” said Turner, a magnetic 50-year-old with a preacher’s gift for turning a phrase. “I want people to know what’s going on -- the good, the bad, the ugly.”

Turner has parlayed her oratorical skills and street smarts into a cottage industry. Over the years, Turner, assistant editor of a newspaper written by CHA tenants called Residents’ Journal, has guided scores of journalists into the projects. Cardinal Francis George took a tour; so have classes from Northwestern University.

‘Voices of the voiceless’
They’ve become so popular that We The People Media, the publisher of Residents’ Journal, has invited the general public and started charging to help keep their shoestring operation afloat. Filling seats on last week's tour were college students, a rabbi, journalists, Field Museum staffers and academics.

At 29th and State, the group hiked into the Dearborn Homes, one of a few projects that have yet to be demolished or slated for renovation. After climbing three flights of dirt-smeared concrete stairs, the group stopped at Carol Wallace’s door. She immediately ripped into the police.

Wallace, 63, said police are forcing residents to fill out “contact cards” with names, nicknames, tattoo details, Social Security numbers and more. As for the plan to tear down and rebuild: “I think it’s just a way to get us out of here.”

Back on the bus, Turner nodded approvingly: “I hope that helped you. You’re really listening to the voices of the voiceless,” she said, her vintage microphone and speaker squawking awkwardly.

The aging bus then headed south, stopping at a razed development at 39th and Cottage Grove. It has been replaced by a gleaming mixed community. Residents’ Journal editor-in-chief Mary Johns, a former resident there, said she was stranded when the CHA didn’t assign her a relocation counselor as her building closed.

By day’s end, it was clear Turner would say nothing good about CHA’s redevelopment plans.

Her bus blew by two new mixed communities with nary a comment, except that too few families will get a chance to move in. When asked about families relocated to apartments with vouchers, Turner focused on one forced to move 14 times. She said nothing about the studies that say families feel safer and their kids do better after they’ve left the projects.

Book may help fill a void
The CHA is well-known for squelching bad news. The opposite might be said of Turner.

“This is the anti-tour, in a way,” said Brad Hunt, a Roosevelt University professor on the bus. He’s writing a book on the history of the CHA. “It fills a void for people who don’t necessarily trust the standard line that everything is fine.”

As with the CHA’s word, the passengers didn’t buy everything from Turner. But she sure got them thinking.

“I think they’re saying the plan isn’t fair,” said Sofya Leonova, a University of Chicago student. “I don’t know if it’s true, but it’s definitely a possibility.”

Essay 4198


This ad is ridiculous.

Essay 4197

Essay 4196


Got muscle?

Wednesday, July 18, 2007

Essay 4195


A picture perfect MultiCultClassics Monologue…

• Nicholas Minucci, the man convicted of beating an unarmed Black man with a baseball bat in Howard Beach, Queens, in 2005 is trying to convince everyone he’s not a racist. To prove his point, Minucci posed for photos with Black inmates (pictured above). However, Rev. Al Sharpton and victim Glenn Moore aren’t buying it. “It proves nothing either way,” said Sharpton. “He did a racist act. … If Fat Nick were to ask for my unsolicited advice, which he hasn’t, I would say not to use the photo albums of your friends in jail. Reach out for Glenn Moore.” Since Minucci is serving a 15-year prison sentence, he might want to inquire about bulk discounts with the nearest Ritz Photo Center.

• Michael Jackson has been ordered to pay over $256,000 in legal fees to a law firm that helped him during his 2005 child molestation trial. At this point, Jacko has paid more in legal fees than Jermaine and Tito will make in their lifetimes.

• Sting and his wife were ordered to pay $51,000 to a former chef who charged the couple fired her because she became pregnant. Wonder if she first called the Police.

Essay 4194


From The New York Times…

--------------------------------

At 23, the Youngest Pilot to Solo the Planet

By VINCENT M. MALLOZZI

The usual mix of celebrities and wiseguys were mingling at Rao’s on Monday night when Sonny Grasso entered with an entourage that included a young black man dressed in a brown flight suit.

You could hear a diamond brooch drop as the entourage made its way to their table amid the fortunate diners who had managed to get a table at Rao’s, the East Harlem restaurant legendary for its exclusivity. The men and women in suits and skirts paused, their forks lowered and their eyebrows raised. “Who’s that?” asked a man in a silk shirt sitting at a back table beneath an autographed photo of Jerry Lewis. “Where’s he from?”

A few minutes later, Mr. Grasso, one of the two real-life cops depicted in the movie “The French Connection,” held a drink high over his head, and asked everyone — including Conan O’Brien, who was seated at a nearby table — to join him in a toast to Barrington Irving, a 23-year-old pilot from Miami Gardens, Fla.

Mr. Irving, a senior majoring in aeronautical science at Florida Memorial University, completed a solo flight around the world in a single-engine plane last month to become the youngest and first black pilot to accomplish that feat.

“My plane had no radar and no de-icing equipment,” said Mr. Irving, enjoying a plate filled with chicken and roasted peppers shortly after the Rao’s crowd welcomed him back to earth with a warm ovation. “It was just me up there, alone, flying on gut instinct — pretty much the way Charles Lindbergh and Amelia Earhart did it.”

Sitting in the cockpit of a Columbia 400 he named Inspiration — “because that’s what I want to be to younger people,” he said — Mr. Irving began his journey on March 23 from Opa-Locka Airport near Miami, and ended there on June 27, 96 days, 150 hours (of flight time) and 26,800 miles later.

The trip, which cost roughly a million dollars, was rejected by more than 50 different sponsors whom Mr. Irving began approaching about two and a half years ago.

“At the time, I had just a little over 600 hours of flight experience,” he said. “So people thought I was both too young and too inexperienced.”

But eventually, sponsors began accepting and donating money and aircraft parts.

From Florida, Mr. Irving headed to Ohio and Farmingdale, N.Y., and continued to Newfoundland, the Azores, Madrid, Rome, Athens, Cairo, and through sandstorms to get to Dubai.

Mr. Irving, who said he grew lonely and frustrated for long stretches, refueled his plane and his spirits after each landing by communicating with fans over a Web site, www.experienceaviation.org.

“People were asking me everything from how I was able to go to the bathroom while flying to what it was like to fly over ancient ruins in Greece and Italy,” he said. “Their enthusiasm kept me going.”

So he pointed Inspiration’s nose toward India, trying to avoid thumping monsoons, which followed the course all the way to Bangkok and Hong Kong.

He reached Japan, where skies began to brighten, then turned for home, dealing with poor visibility and high, shifting winds when crossing the North Pacific en route to Anchorage, Alaska.

“I got nervous because I began to experience turbulence,” he said. “I saw cloud formations I had never seen before.”

He made his way to Seattle, then Denver and Houston, and Mobile, Ala. — where he stopped to meet the engineers who built his TSIO 550, 310-horsepower engine — before flying back to Florida.

When Mr. Irving was done with his main course at Rao’s, he picked at a piece of cheesecake and discussed his place in history.

“It’s humbling, especially in this day and age, when a lot of young black men are getting caught up in the wrong things,” said Mr. Irving, who was born in Kingston, Jamaica, and grew up in Miami. “I feel blessed that I had a chance to maybe inspire kids out there, black or white, to become pilots or engineers or air traffic controllers, or to make a positive impact in any other area of life.”

Essay 4193

Essay 4192


Pimp your pumped physique.

Tuesday, July 17, 2007

Essay 4191


The item below appeared in Advertising Age’s Letters To The Editor. A brief MultiCultClassics reaction immediately follows…

---------------------------------------

Use of ‘refugee’ not to be taken lightly

RE: “Five Crispin Refugees Set up Shop in L.A.” (AA, July 9). To use the word “refugee” to refer to five ad-agency employees who resigned to form their own boutique is poor form. Are these five former employees, as a result of events occurring before January 1, 1951 and owing to a well-founded fear of being persecuted for reasons of race, religion, nationality, membership of a particular social group or political opinion, outside of their countries of nationality and unable or unwilling to avail themselves of the protection of those countries? Or do they lack a nationality and, being outside the country of their former habitual residence, are they unable or, owing to such fear, unwilling to return? Regardless of how many awards Crispin has won, the agency is not considered a country of origin, nor is it considered a nationality (the last time I checked).

Moreover, do these five employees risk serious human-rights abuses because of who they are or what they believe? Do they face persecution or torture? I doubt it. To use “refugee” in this context dilutes the word’s potency and true meaning.

Nina Bastianelli
Chicago

---------------------------------------

With all due respect to refugees past and present, if the ex-Crispin employees feared facing torture or “being persecuted for reasons of race, religion, nationality, membership of a particular social group or political opinion,” well, they’d just be typical minorities on Madison Avenue.

Essay 4190


A mini-MultiCultClassics Monologue…

• The New York Post is ripping rapper Remy Ma with a lot of in-depth reporting surrounding her recent arrest (see Essay 4184). The newspaper interviewed a man that the rapper shot at a few years ago. “I hate her. How would you feel if someone pulled a gun on you? You wouldn’t have love for them,” said the man. The Post also listed Remy Ma’s prior criminal acts, which included punching a girl in a homeless shelter. Editors at the Post might want to consider beefing up their personal security.

• IHOP has agreed to purchase Applebee’s for $1.9 billion. Sounds like a case of the bland leading the bland.

Essay 4189

Essay 4188


Muscle gain makes you want to rewrite the Declaration of Independence.

Essay 4187


From The New York Daily News…

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Good riddance
Burying the N-word, driving stake through the heart of hip-hop’s demons

By Stanley Crouch

We have all become accustomed to as much hustle and hot air from so-called black leadership as we have the kind of substance that has inarguably made the United States so much more civilized than it was when racism held sway.

That familiar hot air is why some people scoffed when the NAACP had its yearly convention last week in Detroit and symbolically buried the N-word in a pine box to the cheers of hundreds gathered for the ceremony.

Kwame Kilpatrick — the so-called hip-hop mayor — said something that seems to suggest a major shift in cultural consciousness, one aimed to attack the dragon of gangster rap and everything else that degrades and dehumanizes.

“Today,” Kilpatrick said, “we are not just burying the N-word, we’re taking it out of our spirit. We gather burying all of the things that go with the N-word. We have to bury the pimps and the ho’s that go with it.”

I think columnist Errol Louis is right when he says that this could be as large a change in vision as the point at which Jesse Jackson told black America that it should no longer think of itself as anything other than African-Americans. The white folks bought it so fast that we are now stuck with it, regardless of the term’s inaccuracies.

There was no confusion on Kilpatrick’s part or on the parts of others who addressed the issue of the degradation. In the opening address of the convention, NAACP National Board Chairman Julian Bond alluded to the firestorm of sudden consciousness brought about by Don Imus when he insulted the Rutgers basketball team. “If he can’t refer to our women as ‘ho’s,’ then we shouldn’t either.”

White people looking on might wonder why all of the ongoing uproar now. It has been at least a decade since Delores Tucker alienated herself from young black people when she called out hip hop and the parent corporations that promoted entertainers whose stock in trade was obscenity, glamorized criminality and misogyny.

Tucker, who died in 2005, was viciously attacked in hip-hop material by both Tupac Shakur and Eminem. As the girlfriend of a high-profile member of the civil rights establishment said of the matter, “They all shied away from criticizing the content of rap music because they were afraid of having their names put in rap songs, which would alienate them from young black people.”

That no longer seems to be the case. This all started when Tipper Gore led the fight to have labels put on recordings that contained lewd material — before the issue of censorship confused the discussion and chased her from the field.

Tucker, urged on by women such as Dionne Warwick and Melba Moore, fearlessly fought the dragon and soon found that she was alone because of the cowardice that distinguished those who should have stood with her. She accepted support from Bill Bennett, a move interpreted by the hip-hop defenders as a betrayal of black entertainers and black people at large. That worked for 10 years.

But now it is clear that group solidarity and supporting ambitious young men have nothing to do with accepting material that promotes violence and criminality while degrading and dehumanizing women.

It is an expanding moment of awareness in which we can all share. That is why the NAACP was absolutely right in symbolically burying the N-word — and the pimps and ho’s that went with it. The dragon of hip hop continues to receive more wounds from a growing number of dragon slayers.

Essay 4186


Bruce Lee never bulked up like this.

Monday, July 16, 2007

Essay 4185


From The Los Angeles Times…

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Nipping bias in the bud
Some preschools are using a special program to teach their students, before prejudices take hold, to respect cultural, racial and religious diversity.

By Carla Rivera, Times Staff Writer

As soon as Violet Feldman laid eyes on her cousin’s short haircut, she wanted one too. The 5-year-old begged her parents to trim her dark-brown locks just like his and once at the salon, she wanted to go shorter and shorter.

She loved her hairdo until the morning she walked into her preschool class at Temple Israel of Hollywood. “You look like a boy!” a few of the children blurted out. Violet was devastated. She couldn’t wait for her hair to grow, and made sure to wear a pink headband every day.

It was the kind of painful lesson that many young children endure day in and day out, be it for having darker skin than other classmates, an accent that sounds different or a disability that provokes taunting. But in Violet’s case, teachers confronted the incident head on, speaking with students about understanding and respecting differences and pointing out that some girls in the class have short hair and some boys have long hair.

Similar lessons on cultural, racial and religious diversity have been incorporated into Temple Israel’s curriculum on an ongoing basis as part of the A World of Difference Institute, a program recently adopted by the school.

Sponsored by the Anti-Defamation League’s Miller Early Childhood Initiative, it is one of the few anti-bias programs specifically for preschoolers, drawing on research showing that children begin to perceive differences and attach negative or positive values to them as early as age 3.

Now operating in 14 cities, the program trains teachers in strategies to confront prejudice and uses specially designed materials developed with the characters from “Sesame Street.” The goal is to teach tolerance, respect and inclusion in a way that is geared to young minds.

“We really wanted to focus on building the right foundations,” said Lindsay Friedman of A World of Difference Institute. “We know that biases and stereotyping are seeping in even at this age, but this is meant to be a preventive approach, not as much countering negative messages as building positive ones.”

The program already has had an effect at Temple Israel, said nursery school principal Sherry Fredman.

“We used to devote the entire month of January to Martin Luther King, but this program has expanded our focus,” she said. “We’ve broadened our curriculum and now it’s an everyday part of life.”

After Violet’s classmates realized that they had hurt her feelings, several apologized to her, and a parent of one of the students who had made a remark wrote her a note.

On another occasion, a parent recalled being mortified when her daughter pointed to a Latina shopper while at the supermarket and said, “Look, Mom, a nanny,” which prompted another classroom discussion, said Beth Weisman, assistant principal of the nursery school.

The children are developing a growing consciousness of how their behavior can affect others, said teacher Esther Posin. A recent morning’s lesson about the rain forest and nocturnal creatures led to a discussion on what vision loss means.

The children were challenged to use their tactile sense instead of eyesight to guess what fruits were in a covered box, and Posin demonstrated how a walking stick could be used as an aid.

“Sometimes out in the schoolyard I’ll hear, ‘teacher Esther said we’re not supposed to do this,’” Posin said. “Society is very ‘me’ centered, and my hope with this program is that they’ll start focusing less on ‘me’ and more on ‘us.’”

The program gives educators the resources to combat prejudice in all forms, but at the fairly homogenous Temple Israel, many of the issues that crop up normally involve gender roles, Weisman said. One boy left a jewelry-making class that he enjoyed because all his other classmates were girls. After getting reassurances from teachers, the boy eventually returned to the class and made a present for his mother.

In the Santa Ana Unified School District, where the program is operating in 11 schools and community centers as part of the Kinder Readiness Program, 4-year-olds learn about their own heritage and to appreciate others, said readiness coordinator Marjorie Cardenas. Roughly 97% of the students are Latino, with smaller numbers of Cambodians, whites and blacks.

The center at the Warwick Square Apartments used the arrival of a teacher from Sri Lanka for real-life lessons in intercultural exchange. Teachers had noticed that the children avoided dolls with Asian or black features. They decided to introduce the dolls to the children as a group and talked about how, although they were different, they wanted to be loved like the others.

“One of the girls later told me, ‘teacher, I’m going to play with her because it looks like she really needs me,’” said Irene Carpio.

“Hopefully, if these kids go to the park with parents and they see an Asian child or an African American child, they’re not going to be afraid to approach them,’ she said.

One of the strongest aspects of the program, Carpio said, is the outreach to parents, who also are encouraged to attend workshops and use the curriculum at home.

Studies have shown that children learn social cues at an early age from their environment, the media, and especially from the behavior and words of caregivers and family members.

About 85% of the brain develops during ages 3 to 5, and impressions formed after age 2 are lasting, said Linda A. Santora of the Anti-Defamation League. One study found that 50% of children formed racial biases by age 6, she said.

Temple Israel educators said they have become more comfortable dealing with potentially thorny issues, including a 4-year-old girl who said she wanted to be a boy and told her parents, “I think I made the wrong decision in your tummy,” and the father who became infuriated when his son wanted to put on a princess dress during a play period.

For Cara Gelfand, the Temple Israel program is teaching invaluable lessons to her 4-year-old daughter, Esme.

“Even though our kids are in a somewhat sheltered community, we live in a vibrant city that behooves us to take advantage of that and respect all the differences that make up Los Angeles and the world.”

Essay 4184


Quick shots in a MultiCultClassics Monologue…

• Rapper Remy Ma, charged with shooting a buddy in the gut this weekend, apparently has a history of firing at people. Four years ago, she allegedly pointed a gun at a Bronx man’s head and blasted a shot that missed. In terms of accuracy, the rapper seems to be making progress.

• A new study revealed that 1 out of 12 American workers has used illegal drugs in the past month. The number probably rises dramatically if you work in a rapper’s entourage.

• Ford Motor Company is now denying that it plans to sell the Volvo brand. A spokesman said, “To my knowledge, we are not in negotiations with anyone about the future of Volvo.” Wonder if anyone at the company is even discussing the future of Ford.

• The New York Firefighters Union President ignited controversy by filing a racially insensitive affidavit in response to a lawsuit by the Justice Department. The suit charges the FDNY conducts entrance exams that are unfair to Blacks and Latinos. But the affidavit defends the testing by stating, “The job requires not only physical strength, but also an alert and keen mind. … Firefighters are now extensively trained to deal with hazardous materials, possible terrorism and environmental issues unknown years ago. … There is no doubt that intelligence and ability to read and understand are important traits for firefighters.” Yeah, the characters in the FOX series Rescue Me definitely represent the FDNY in the intelligence area.

Essay 4183


Um, aren’t cows supposed to be female?

Essay 4182

Essay 4181


“If you lift big weight, you gain big muscle.” And start talk like Hulk.

Sunday, July 15, 2007

Essay 4180


The following story appeared in Adweek. Wonder if IPG will count the proposed acquisition toward satisfying part of its diversity pact with New York City’s Commission on Human Rights. Plus, it’s great how officials call Steve Stoute “credible … and able to sit at the table with senior marketers at Fortune 100 companies.” Hey, he’s “really smart” too.

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IPG Keen on Gaining Entertainment Link

By Andrew McMains

NEW YORK Interpublic Group, in a bid to catch up to competitors in the entertainment marketing field, is in final negotiations to acquire Translation Consultation & Brand Imaging, a three-year-old shop run by former Interscope Records honcho Steve Stoute, sources said.

IPG has made an offer to Stoute, a former partner at Arnell Group, and a deal could be done in a few weeks. The No. 3 holding company plans to buy Translation wholly and operate it as a freestanding entity, sources said.

As part of IPG, Translation would gain access to hundreds of clients and could expand beyond its sole office in New York. The shop, with estimated revenue of $5-10 million and about 50 staffers, shares a major client with IPG: General Motors.

“Steve has friends in high places,” said Ogilvy & Mather’s Doug Scott, who worked with Stoute on Reebok’s “Terry Tate, Office Linebacker” campaign in 2003 when Stoute was at Arnell and Scott at Hypnotic. “He’s a credible marketer and a creative individual who is able to sit at the table with senior marketers at Fortune 100 companies.”

Stoute is “really smart. His thing is clearly the urban hip-hop thing,” said Claude Grunitzy, editor of Trace magazine.

Stoute did not return calls; an IPG rep had no comment.

Omnicom owns Platinum Rye, which connects celebrities with brands. WPP generally tackles talent negotiation for programming via the entertainment units of GroupM, MindShare and Mediaedge:cia. WPP also has a stake in The Weinstein Co. that gives its clients first crack at writing brands into scripts.

Essay 4179


This ad could be titled, “Raging Bull.”

Essay 4178


Adweek.com reports Miller Lite assigned its Latino business to Lopez Negrete. The shop picks up $40 million in billings, versus $165 million that Miller’s White agency receives. Guess you could refer to White agency Bartle Bogle Hegarty as lite, and Lopez Negrete as ultra-lite. Or mucho lite.

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Miller Lite Taps Lopez Negrete for Hispanic

By Aaron Baar

CHICAGO Miller Brewing has tapped Lopez Negrete as lead creative agency on its $40 million Miller Lite Hispanic account after a review, the company confirmed.

“We chose Lopez Negrete because they were passionate about their work and have a proven track record in delivering creative integrated campaigns that work with Hispanic consumers,” said David Dixon, senior director of Hispanic marketing at Miller, in a statement. “We are confident that this new partnership will help Miller Lite continue to develop messages the resonate with the Hispanic community.”

The Houston-based shop will handle creative across various media and in partnership with the company’s other advertising agencies to tailor their programs for the Hispanic market.

Contenders for the business were not disclosed. Integra Marketing managed the review. The Milwaukee company’s previous Hispanic agency was Creative on Demand in Miami.

Miller in May moved creative duties on its $165 million general market account to Publicis Groupe-backed agency Bartle Bogle Hegarty after a review. The account had previously been handled by MDC Partners’ Crispin Porter + Bogusky, which parted with the client over creative differences.

Miller’s other agencies include: New York independent Mother, which handles Milwaukee’s Best; Publicis Groupe’s Saatchi & Saatchi in New York, which advertises High Life; and WPP Group’s Young & Rubicam in Chicago, which represents MGD and Miller Chill.

Miller spent just over $40 million on Hispanic media for its Lite brand last year, according to Nielsen Monitor-Plus.

Essay 4177


Wonder if this dude’s girlfriend is a super freak.

Essay 4176


The Sunday rap sheet in a MultiCultClassics Monologue…

• Rapper Remy Ma was arrested for—surprise, surprise—alleged involvement in a shooting outside a trendy nightclub in Manhattan. The rapper was charged with assault, attempted murder and possession of a firearm. Some reports indicate the shooting victim is a pal of the rapper. “I ask everyone to keep an open mind,” said the rapper’s attorney. “Things are not always as they seem.” Hmmm. A rapper with a gun shot someone. Seems pretty clear cut here.

• There’s racial controversy brewing in Major League Baseball, as Gary Sheffield claimed New York Yankees skipper Joe Torre treats Black players differently than Whites. While former Yankee Darryl Strawberry defended Torre, former Yankee Kenny Lofton remarked, “All I can say is, Sheffield knows what he’s talking about.” Wonder where biracial superstar Derek Jeter falls in the mess.

• A British newspaper reported that Ford Motor Company wants to sell its Volvo line. Let’s hope the automaker has more success selling Volvo than it does selling Ford cars.

Essay 4175


Kinda looks like rap meets reps.


Saturday, July 14, 2007

Essay 4174


Doing jail time in a MultiCultClassics Monologue…

• A cop with the Los Angeles Police Department is being investigated for shooting rapper The Game. Actually, the cop shot a video of The Game when the rapper was arrested in May. The video, showing the rapper boasting with a wad of cash in his cell, inevitably appeared on TMZ.com with the title, “The Game—Still Pimpin in Custody.” Looks like the LAPD is pimping too.

• The Los Angeles Sheriff’s Department is considering investigating whether or not Paris Hilton received special treatment during her recent incarceration. Her alleged perks included getting a cell phone while other inmates had to stand in line for a pay phone, a brand new uniform (regular inmates wear old and used garments) and mail personally delivered by a jail captain. No word yet if any of this was videotaped and sold to TMZ.com.

Essay 4173

Essay 4172


From DiversityInc.com…

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Why Whites Don’t Understand the ‘Struggle’

By Luke Visconti

Question:
Why do you think white people in general still do not get the “struggle” that many African Americans still face today, especially in the corporate world?

Answer:
This is a subject near to my heart because realizing the gap between my perceptions and the reality of what African Americans go through on a daily basis is what drove me to devote my life’s work to this subject.

I concur with you. In my observation from personal experience, almost 100 percent of white people have almost no concept of the “struggle” that African Americans face today. They may think they do, but it’s not so.

I’m not ignoring bigots, but with rare exception, this lack of awareness is caused by benign ignorance. Most people view themselves as fair people; therefore, from the majority standpoint, society is fair, and they are fair, so “what’s the problem?”

This ignorance is expressed as exacerbation by white people when confronted with evidence that disrupts this rosy worldview.

For example, I watched Carson Daly and Wanda Sykes co-host a New Year’s special in 2005. After showing a Johnny Carson clip, Daly was musing over how much simpler things were back in 1963. Sykes commented on how they weren’t simpler for blacks and mentioned that she certainly wouldn’t have been a co-host in 1963. Daly wrinkled up his nose and said, “Oh, come on, it wasn’t so bad—we had Sammy Davis Jr.”

Sykes’s desire to “discuss” this with Daly was written on her face, but with 15 seconds left until midnight, she swallowed it and went on.

There’s nothing in Daly’s background or work that would tell me he’s a bigot. I’d say he typifies the average white guy: blissfully ignorant of racial issues—and decisively so!

Unfortunately, blissful ignorance is not without a cost. The majority culture blames the victim in just about every case when it comes to outcome (although the alternative is more accurate, it is understandably less comfortable for the majority and therefore avoided like the plague). However, blaming the victim costs money and decreases performance.

I recently spoke at a large technology-based firm. One of their executives asked me about a recent study, which showed that fewer black and Latino students are graduating with engineering and math degrees. I said that Department of Education statistics show graduation rates of black and Latino students are outpacing their respective growth in representation in our country.

This company was looking at an outcome and blaming the students. If they took a larger view, they would see the problem: Talented students of color are there, but they’re choosing other careers. The simple explanation is that there is far more demand for students of color from progressive companies, like those in The DiversityInc Top 50 Companies for Diversity, than there is supply. Without a proper invitation, the (highly desired) students go into careers where they perceive they are wanted.

From a white perspective, this makes no sense. They’re good people; they run a “fair” company and they’ve never needed to issue an invitation to anyone. Why should they need to now?

So, bringing this back to your question, we can see that being ignorant of the “struggle” is costing this company in recruitment—and retention—because they’re not managing reality (and for those readers who are going to tell me it’s a government problem, please save your keystrokes: The government has pretty much proved itself to be incapable of managing the situation at hand).

My hunch is that this company will be OK, because unlike most companies, they understand the problem, want to control their future and are beginning to implement diversity management.

The consequence of not managing diversity (in this case) is that this company will continue to recruit from an ever decreasing pool of people as our country moves toward less than 50 percent white. In addition, what generational studies tell me is that the very management traits that define superior diversity management will also be required to recruit and retain the audience that most companies think they have a lock on: white men. To put an ironic twist on Dr. Johnnetta Cole’s favorite Zora Neale Hurston saying, older white men need to understand that many younger whites may feel that “All that are my skin folk ain’t my kin folk.”

By the way, for my white readers: There’s no better expression of ignorance than a white person describing themselves as “colorblind.”

Friday, July 13, 2007

Essay 4171


Hadji Williams added two responses to the Marc Brownstein perspective presented in Essay 4168…

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For my money, client pitches are a lot closer to The Bachelor/Bachelorette: lots of folk pretending to be something they’re not, scrambling around offering up their wares for next to nothing but attention, then crying when the rose goes to someone else.

(Where I’m from we call this “ho-ish” behavior. But Mad Ave’s too good for such terminology. So I stick with Bachelorette-ish… it’s more “mainstream friendly.”)

Best way to fix agency reviews and pitches is for agencies to be honest not only about their capabilities, but about their vision for the client’s brand and relationship.

Once folks do that, then everyone knows what they’re getting into before things get out of hand. —hadji williams, chicago, IL

Another quick note—having worked at agencies of varying sizes and specialties, the biggest difference is this:

At the GM shops, you at least get to go on regular dates and get married. At the ethnic shops, you’re treated like the mistress that everyone’s ashamed to admit to having dealings with.

You’re relegated to secondhand interactions, secondhand compensation deals and quite often are treated in a manner that not even the most disrespected GM shop would tolerate. But since you’re not even allowed to be in the real dating pool like everyone else, it’s “be the chick on the side” or not work at all. —hadji williams, chicago, IL

Essay 4170


Pigs fly in a MultiCultClassics Monologue…

• Fast feeder Wendy’s announced it will give preferential treatment to suppliers who improve standards in the treatment of chickens and pigs. There’s probably even more benefits to suppliers with pigtails.

• The fire department in Los Angeles has recently been rocked by discrimination lawsuits. Now the fire department in Dolton, Illinois is facing a lawsuit—except this one charges White firefighters experienced discrimination when denied full-time promotions that went to Black workers. The suit claims the fire chief told White firefighters, “If you’re not Black, you’re not getting hired.” They are, however, eligible for preferential treatment from Wendy’s, provided they treat pigs and chickens nicely.

• Walgreen Company will pay $20 million to settle a lawsuit that charged the drugstore chain assigned Black workers to less successful stores in Black communities and denied raises and promotions based on race. “This settlement should remind corporate America and all employers that race discrimination is still a problem in the workplace,” said an EEOC official. Not sure corporate America really needed a reminder that race discrimination exists, as the majority of companies infuse it into their systems.

Essay 4169

Essay 4168


Here’s yet another moronic Advertising Age Small Agency Diary perspective from the astonishingly clueless Marc Brownstein. Scroll through it quickly to read the MultiCultClassics overreaction below…

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Why Agency Reviews Resemble Dating Services

And Clients Are Being a Bit Too Promiscuous

By Marc Brownstein

For decades, most clients held reviews and invited “a select number” of agencies to participate. That select group was culled down from a wider group, once the client did some internal research and some asking around. Seemed to work well for a long time.

Now I am seeing a trend that is troubling. Instead of inviting three or four agencies to pitch, clients increasingly are asking two or three times that number. We just went through three pitches where this occurred. In one case, there were 13 agencies competing. Thirteen! Does a client really need to see that many agencies? Can they truly even remember the presentations from all 13?

In another scenario, we were told by the search consultant handling the review that four agencies were presenting. When we got to the pitch, we learned from the client that the number was eight! Know what that feels like to learn that right before you go on to present? Had we known that many agencies were involved, we might not have participated. (It was a much bigger commitment of resources than the other two pitches the week before.) What happened to looking at a handful of shops? More important, how many agencies does it really take to find a fit?

What’s happening is that the review process is becoming a dating process. Clients meet the agency in the RFI round. Get to know them better in the RFP stage. Go for a peck on the cheek in the process leading up to the pitch stage. And fall in love at the actual pitch.

I’m not advocating abstinence from dating. It’s just that the courting process has gone too far. It’s often a waste of an agencies’ time to pitch among 12 other shops. Narrow it down, clients! Apply some discipline to the process. I promise it’ll be easier for you and your team. Because it’s just as exhausting for you to take the time to meet and sit in on a long list of agency presentations as it is for the agency to prep for the pitch.

It leads me to believe that as the tenure of CMOs gets shorter, there has become an extreme amount of caution around selecting the right agency. What happened to gut instinct?

So I have a suggestion. Clients should draw the line at four agencies in any review. (It’s OK to send out an RFI or RFP to narrow down the list to get the four qualified and interested agencies.) And agencies should have more self-respect and decline to participate in any review with six or more participants. The only exception is when an agency feels it has a leg up for strategic or political reasons. I promise both sides will run more productive businesses.

If you still feel the need to see more, may I suggest eharmony.com?

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Hmmm. Sounds like Brownstein’s sore about being spurned too often by his recent dates. Although in stereotypical adwhore fashion, he’s more than willing to keep donning lipstick and garters, desperately selling himself to the client johns.

Maybe clients are being overly indecisive. Or perhaps the advertising agencies have become so generic and monotone that it’s impossible to distinguish one from another. All White men look the same.

Brownstein should actually be thankful for his privileged position in the advertising community. Minority agencies don’t even get asked out for these lusty affairs. Poor, pitiful Brownstein sobs that he’s always a bridesmaid. Minorities are relegated to just being maids. Or janitors, receptionists, security officers and mailroom attendants.

On Madison Avenue, interracial dating is still taboo. Dr. Neil Clark Warren of eHarmony.com couldn’t make such progressive matches happen.

Thursday, July 12, 2007

Essay 4167


Making a leap with a MultiCultClassics Monologue…

• Evel Knievel and Kanye West have agreed to use a mediator to help settle a legal dispute involving West’s music video featuring inspiration from the stunt artist. Knievel is charging trademark infringement and damage to his reputation. Proving he even has a reputation may be the biggest leap Knievel has ever made.

• Now the family of murder victim Nicole Brown wants a cut of the proceeds from O.J. Simpson’s cancelled “If I Did It” book. The book rights were recently awarded to the family of murder victim Ron Goldman. Sounds like the perfect scenario for a special edition of Family Feud.

• Toys “R” Us has been slapped with a lawsuit by a Black customer charging she was racially profiled by the store. The Bronx grandmother claims security guards stopped her at the exit to check her bags, but non-Black customers were permitted to walk out freely. The woman is seeking $400 million in damages. Big Mama’s not playing.

• Researchers with Yale University and the University of Hawaii at Manatoa released a report stating overweight kids face serious stigma. According to the analysis, kids as young as 3 are stigmatized by peers, parents and teachers—giving them life experiences similar to people living with cancer. Maybe the kids should trade junk food for cigarettes.

Essay 4166

MultiCultClassics FAQ


MultiCultClassics FAQ

Q. Where the hell am I?
A. Welcome to MultiCultClassics.blogspot.com. The subtitle used to read, “Musings on Multiculturalism in the Ad Industry and Beyond.” But it’s been updated to read, “The Cure For Common Cultural Cluelessness.”

Q. What’s the point?
A. There are multiple points. The advertising industry continues to struggle with exclusivity and discrimination. No need to elaborate on the whys. But there is a tremendous need to consider what we can do about it—and even why we must do something about it. MultiCultClassics presents a stage for discussions, debates, strategies and more. Additionally, the blog offers you the chance to step outside of your own cultural comfort zone and experience broader perspectives. In short, MultiCultClassics delivers a recommended daily allowance of multiculturalism.

Q. Why bother satisfying a recommended daily allowance of multiculturalism?
A. Because we live in a multicultural society. Too many issues in the advertising industry—and the world, for that matter—are rooted in simple unfamiliarity with different cultures. The essays in this blog seek to expose everyone to cultural news and concepts that will hopefully lead to a better understanding for all.

Q. Are there other points?
A. Yeah, but you’ll discover them over time.

Q. Who’s writing all this crap?
A. Technically, lots of folks. The essays are a combination of musings, editorials, news briefs, collected articles/columns and more.

Q. Then who’s HighJive?
A. Technically, lots of folks. Sometimes HighJive is the editor-in-chief. Sometimes HighJive is writing personal viewpoints and observations. Sometimes HighJive is a guest writer. Sometimes HighJive is relaying information and anecdotal essays from associates. Sometimes HighJive is swiping stories from a variety of sources.

Q. Does HighJive have experience in the ad industry?
A. Lots of folks comprising the HighJive persona have lots of experience in the business. The primary HighJive has worked at numerous mass market and multicultural agencies, producing award-winning work for major brands.

Q. Why the anonymity?
A. Lots of reasons. Avoiding the political retaliation that often accompanies speaking the truth is one motive. But more importantly, a desire to focus on issues versus individuals remains the ultimate goal. Again, this forum allows lots of folks to voice their opinions freely. There are additional reasons, but they’re not important.

Q. Why are the essays numbered versus titled?
A. The essays are intended to be read sequentially. In some respects, this is a social experiment and a continuing conversation. Visitors should stop by regularly to keep up with the latest and immerse themselves in our multicultural world.

Q. Who’s paying for this?
A. It’s totally pro-bono. There are no advertisers or sponsors. There are no hidden agendas. It’s a 100% volunteer venture, so don’t send applications seeking a salaried position.

Q. Who should visit MultiCultClassics?
A. Everyone. What’s more, everyone should share the site with everyone they know. This blog works best with an inclusive and inquisitive spirit. Please visit often. Admission is free. Open to the public 24 hours a day.

Q. Where do I begin?
A. Start by reading Essay One. It sets the tone for everything that follows. Click on the essay title above to go directly to the kick-off entry.

Wednesday, July 11, 2007

Essay 4165


Redefining the MultiCultClassics Monologue…

• Merriam-Webster unveiled a new list of words to appear in its dictionaries. The entries include “crunk”—which has already made its way into most Black-targeted advertising. Wonder if Lil’ Jon will protest copyright infringement.

• Busta Rhymes rejected another plea deal yesterday, and now faces four separate trials. His lawyers will need some Crunk!!!® to get through it all.

Essay 4164

Essay 4163


Here’s the latest idiotic perspective from Advertising Age’s Small Agency Diary, followed by MultiCultClassics musings…

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Where Are All the Women In This Biz?

Guy Humor’s Great, but It Only Goes So Far

By Millie Olson

Recently the head of another small West Coast agency asked me if I knew of a couple of “interactive women” he could hire. He was hoping to kill two birds with one stone, so to speak, as he also had a product they’d created for women, and thought this new team could figure out how to sell it.

For women, I wondered. Is it pink or something? Actually, it is, he said. And, well, that’s the name of the product, too. I wished him success.

But the truth is if I could find that team, I’d hire them first. And it might not be so easy.

When we started Amazon 11 years ago, I feared we’d be yesterday’s news, fighting a battle from an earlier decade. We were a couple of tall creative women calling themselves Amazons (not knowing that a small online book company had launched a few months earlier with the same name). And we were doing it in San Francisco, where so many creative guys (and I do mean guys) had famously left the nest to launch successful shops of their own. (There are many sons of Hal Riney, but no daughters.) We weren’t just about marketing to women, but marketing by women did set us apart, from the moment we walked into a room.

So here we are, well into the 21st century, and in some ways things haven’t changed since the 70s. Most creative departments are still boys’ clubs. My husband was Chiat Day’s first San Francisco creative director. He worked at other good agencies, including a couple with his name on the door. Every one of them was a boys’ club. They had hoops and pool tables and messed around in the office doing stuff like lighting their farts. Huh? What was it about junior high that was just too great to leave behind?

Anyhow, American advertising is still guy advertising, still the voice of a 28-year-old guy who thinks poop is hilarious. Don’t get me wrong, I love that hit-you-straight-between-the-eyes, pull-no-punches advertising; it’s what lured me into this business and taught me copywriting. I love guy humor, especially its ultimate flowering in every Super Bowl. But didn’t the mix of violence and ugliness reach some kind of apex this past January? When someone got slugged in the face over a beer and even pharma ads showed a guy being mugged? (I won’t whine about the ax murderer; I loved it.)

But surely there’s room for another voice? My business partner Lynda Pearson says it like this: we try to make advertising that is beautiful, funny or wise, or if we’re lucky, all three. Are we doing it? Is it a different voice? (Check it out at amazonadv.com, and let me know.) Are there other voices out there straining to be heard, ready to change the look and feel of 21st century advertising?

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Where are all the women in this biz? Um, hoarding all the minority employment slots?

The group that has most benefited from affirmative action—i.e., White women—is well represented on Madison Avenue. Sure, they don’t hold as many power positions as the Good Ol’ Boys. But they’re light years ahead of every non-White-Man segment. Has Olson really suffered by taking full advantage of her minority status over the years? Hell, her rant was literally preceded by posts from two other White women executives.

Perhaps Olson should seek advice from her Small Agency Diary mates. Bart Cleveland would wonder if her portfolio was the cause of her inability to blow up. And Marc Brownstein, after consulting with his agency’s founder and father, might hire her—if she took a blood test and proved to be related to the family.

Olson asked, “Are there other voices out there straining to be heard, ready to change the look and feel of 21st century advertising?” Gee, she sounds like your stereotypical, clueless adman.

Tuesday, July 10, 2007

Essay 4162

Essay 4161


Here’s a delayed overreaction to a comment posted at Essay 4076. Let’s start with the comment, followed by MultiCultClassics rhetoric…

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First off: You can’t blame a guy like Brownstein for recruiting out of the ad schools. I’d do the same thing if I were him. Here’s why: The ad schools replaced the old agency training programs. This guy Siechrist figured out that he could get people to pay him for two years worth of the same training agencies used to pay people to go through. So bottom line is a graduate of Miami Portfolio Commonwealth Center is the equivalent of a second year junior. There’s a lot less training to be done and at a small shop like Brownstein’s—that’s a distinct advantage. Bigger agencies, however, have no such excuse and they’re the ones who should be looking at community colleges and the like for talent.

Second off: The “Creative Revolution” of the 1960s came about when outsiders joined the ranks of ad agencies. Advertising, believe it or not, used to be a very posh, very WASPy, Ivy League dominated business. DDB was one of the few places that Jews and Italians could get jobs. And the very New York ethnic sensibility those people brought to their work was what created the creative revolution. Hence the stereotype of the Jewish copywriter and the Italian art director. There also seemed to be far more women in the field at that time. I mean Mary Wells was a big enough name that she could start her own agency. There just aren’t any women even remotely close to that position right now.

I find the male-ness of creative departments (and the female-ness of account management) to be almost as shocking as the white-ness of agencies.

And Bill [referring to comments from Bill Green of makethelogobigger] is right that rather than look in our own backyard for new talent, agencies are far more likely to reach out and grab someone who was big in Kuala Lumpur or Buenos Aires because it makes them seem worldly and “global.” Whereas a kid from a community college would just seem “out of touch.”

And finally, the fact that we have ethnic agencies, a veritable Negro League of advertising, is astounding to me. Because it basically says, “Use Ogilvy to sell IBM to people in the U.S. and the rest of the world, including all those black people who live in places like Kenya and South Africa. But if you want to sell to black people who live in places like New York or Los Angeles, you need a special agency, because they’re completely different than the rest of the planet. Astounding.

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First, the ad school perspective is debatable. The old agency training programs, particularly for creatives, remain an industry myth. Even the shops boasting formalized development courses rarely executed anything in regimented fashion. Art directors saw semi-structure when starting in the mount room or studio, but that also varied from agency to agency. Regarding the notion of ad school graduates being better equipped, well, it just ain’t so. Having hired numerous interns and entry-level creatives in recent years, including ad school alumni, it’s safe to report all the kids are equally inexperienced. Despite the hype and hustle by people like Ron Siechrist, it’s nearly impossible to give students real-life work simulations—especially when scenarios are unique for each agency. In the end, you won’t get it until you’re actually doing it. But hey, that’s just our opinion.

Secondly, the “Creative Revolution” mini-dissertation is fascinating, and could probably explain the industry’s chronic exclusivity. But that’s a topic for another post.

Finally, the fact that Madison Avenue continues to run “a veritable Negro League of advertising” is indeed astounding—and nobody’s more astounded than the players in the segregated arena.

For starters, let’s clarify a point. The “Negro League” conditions technically apply to any agency with a cultural focus: Black, Latino, Asian, GLBT and more.

It’s also important to note most of these shops launched and grew for different reasons than the agencies of the “Creative Revolution.” Minority shops seek to address legitimate and specific communication objectives. Their expertise covers audiences historically ignored by advertisers and “general market” agencies. Plus, the shops radically transformed minority representation in media (i.e., minorities in advertising used to mean Aunt Jemima, Uncle Ben, Rastus, The Frito Bandito, etc.).

In short, minority shops are established on a fundamental—and universal—advertising tenet: Know Your Target.

Sure, a lot of the original minority shop founders were indulging their entrepreneurial spirits too. Ditto the contemporary leaders. As the majority of these minorities started in “general market” agencies, they likely hoped to call the shots while escaping the real and perceived restrictions.

While we don’t officially speak for every minority shop in existence—or any minority shop, for that matter—we’ll go out on a limb to proclaim there’s much the companies did not foresee. These areas could be categorized as “astounding.”

It’s astounding that minority shops must provide services at discounted rates. Quiet as it’s kept, they’re routinely required to produce commercials, print ads, radio spots, etc. at prices well below their “general market” counterparts—and well below industry standards. Additionally, they have to do it with tighter schedules and smaller staffs.

It’s astounding that minority shops inevitably satisfy everyone’s quotas. Clients expect minority shops to almost entirely hire minority vendors, a mandate never placed on “general market” agencies. Plus, clients use minority shops to silence Jesse Jackson and fulfill their personal minority obligations. That’s one reason why the shops maintain minority ownership when absorbed by global holding companies (i.e., minority officers retain a 51% share of the shop). Qualified shops without minority ownership status have been eliminated from new business pitches because of their lack of alleged authenticity. And of course, “general market” agencies use minority shops to excuse their diversity deficiencies.

It’s astounding that minority shops are professionally pigeonholed. They’re systematically excluded from AOR opportunities. Damn, they seldom get the chance to compete on “general market” assignments when a client conducts shootouts with their roster of agencies. Were agencies from the “Creative Revolution”—or the current devolution—ever ordered to only carry out the Jewish and Italian ads? Such constraints totally handcuff a minority shop’s ability to expand, since the minority universe features a surprisingly finite number of clients.

It’s astounding, bewildering, mystifying, bizarre, frustrating and downright insane that minority shops are forced to perpetuate cultural stereotypes. It’s tricky trying to finger a sole culprit here. The pioneering minority shops introduced breakthrough imagery, and soon everyone desired a carbon copy. Or clients requisition blatant caricatures to justify the expenditures—hence the glut of gospel choirs, family reunions, piñatas, chili peppers, Zen monologues, etc. Or clueless clients duplicate their narrow vision of minorities (“Afro-Americans like to dance, right?”). Or the fear of straying from the safe and politically correct induces the clichéd and artistically incorrect. Or a percentage of minority creatives are fucking hacks. Whatever. Shit happens. Then it gets sold, assembled and broadcast on BET or Telemundo.

It’s astounding that our racist industry relegates minorities to corporate ghettos. We’ve made the “general market” agencies so unwelcome to non-White people that they opt to set up alienated enterprises rather than confront the constricting barriers and glass ceilings preserved by a majority class too old to change yet too young to retire (it’s amazing how those who repelled outsiders with discrimination now cry “Ageism!” to deny obsolescence).

Yes, it’s astounding that in the 21st century, Madison Avenue still runs a veritable Negro League of advertising. But be careful to aim your astonishment at the minority players. They’d love to battle on the same field—hell, they’d gladly settle for separate but equal terms. Given the chance ultimately awarded to Negro League baseball players, minorities would probably rule the ad game too. Which might render the White folks astounded.

Essay 4160

Monday, July 09, 2007

Essay 4159


From The New York Daily News…

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A turf war for the ages

Dodgers’ move to L.A. left Brooklyn broken, but real story is one of pride and prejudice

By Stanley Crouch

The American sun dies last in California, which is famous for its love of the natural and its unbending dedication to the artificial. In 1957, the Dodgers moved to Los Angeles from Brooklyn, where baseball had been integrated in 1947 through the luminous reserve and volatile talent of Jackie Robinson. Those were 10 years of cultural and athletic magic of such magnitude, victory and sorrow that the Dodgers were thought to have lost all of their gritty urban meaning when they went west as yet another natural force ready to be placed in a lineup of flesh and plastic.

Or that is how those in Brooklyn and those who hate what they consider the Styrofoam nature of California would like to think things had taken place. As the relentlessly bitter story goes, the inevitable “they” had pulled another fast one and the thousands who had assumed a mutual identity through their love of the Dodgers had lost something irreplaceable.

It was not quite that simple, however, and why the Dodgers left is a far less well-known story than what their general manager, Branch Rickey, achieved when he chose to become the Abraham Lincoln of baseball by freeing black players from the unwritten segregation that held them back from playing in the major leagues.

Both the story of Robinson and the Dodgers’ move are well told in “Brooklyn Dodgers: The Ghosts of Flatbush,” premiering Wednesday on HBO. I recommend it highly because far too many of us are victims of a lazy amnesia that takes over whenever something that preceded our adolescence and young adulthood is brought up. Consequently, we do not know how much has been done by our predecessors to push this nation, sometimes screeching and braying, toward realizing its democratic promises and the imperatives set in place by those promises.

It is always important to know that the grandeur and magnetism of America did not come out of nowhere. They are the result of people refusing to accept the limitations imposed by color, class, religion, gender and ethnicity. All true progress in a nation as diverse as ours came through coalitions that crossed lines in the interest of principles and the story of the integration of baseball is such a story.

Robinson was black as tar, handsome, soft-spoken, well-educated and a magnificent athlete capable of coolly letting hysterical racist abuse slide off of his back like slime. His example showed the power of nonviolence and sacrificial self-control that our era of icy manipulation, crude materialism and voluminous ego barely comprehends. There were many like him, but white America had not seen them in action. So Robinson not only broke baseball’s color line, his very being contradicted every stereotype about black Americans.

As interesting is the story of how Dodger owner Walter O’Malley was defeated by Robert Moses, New York’s master politician who would not let the baseball team build a new stadium in Brooklyn. He had other plans.

The decisions that sent the Dodgers west are shown not so much as manipulations of the system but as another of those moments when two titans met, their massive egos rising like horns. Not a drop of blood was shed, but the heart of Brooklyn was broken and the unifying myth of a people’s team went down the drain along with the spontaneous glory, discipline and sportsmanship that once made professional American athletes so much more valuable to the human spirit than they are now.

Essay 4158

Essay 4157


Here’s a delayed overreaction to the Bart Cleveland vs. Hadji Williams online spectacle that played out at Advertising Age’s Small Agency Diary (see Essays 4124, 4097, 4091 and 4076).

As always, this is not intended to attack individuals; rather, it’s an examination of ideas, attitudes and behaviors.

For today’s exercise, we’ll dissect the final post from Cleveland to Williams, as it spotlights key issues that repeatedly erupt with the topic of diversity in advertising. The post read as follows:

Hadji,
I doubt anyone of consequence disagrees with your assessment that the industry needs improvement in the area of diversity. Your contention is that our problems are intentional, I contend they are not. My response about you looking to your book as a possible cause for your frustration was not intended as a backhanded shot. I know when I’ve had disappointments in my career I have found solutions looking to my own efforts. I can see that we don’t share that ailment, so ignore the advice and please don’t be offended by it. I agree with you that the industry can and should improve and would be better for it. I don’t agree with your opinion of why it is where it is. Let’s leave it at that. I hope you will not have to wait until the day you die to see an improvement. Best of luck to you. —Bart Cleveland, Albuquerque, NM

Cleveland recognizes our corporate arena has troubles by reflecting, “I doubt anyone of consequence disagrees with your assessment that the industry needs improvement in the area of diversity.” Yet there is no indication that the author has ever proactively addressed the matter. Indeed, it’s highly likely that he’ll never do anything substantial. Why? Because that would entail hard work. In the past year, at least two other trade publication columnists publicly vowed to champion change: Marc Brownstein at Advertising Age’s Small Agency Diary and Tim Arnold at Adweek. To date, we’ve seen little evidence of their success (sincere regrets if the duo spawned achievements worthy of a salute). Solutions don’t come easy in this area, as professional, political and legal hurdles abound. Anyone who has sought to launch something as seemingly simple as an in-house minority internship program will attest to the difficulties. Instead, people deflect real discussion and revolution by spewing statements like, “Your contention is that our problems are intentional, I contend they are not.”

It should be noted the face-off began when Cleveland gushed over Miami Ad School and Williams argued the need to look beyond the usual suspects when recruiting. Cleveland sought to steer the conversation in a different direction by questioning Williams’ talent and credentials. Gee whiz, was anyone paying attention when New York City’s Commission on Human Rights confronted Madison Avenue last year? In that scenario, everyone—including agency honchos—confessed there are serious diversity shortcomings. And minority leaders with way more experience than Williams insisted the problems are intentional. Hey, if you spend around 40 years consistently failing to live up to your promises, folks are inclined to conclude the inaction is deliberate. It would certainly help for Cleveland to elaborate on his contentions. But again, that would entail hard work. It’s far less strenuous to critique Williams’ portfolio—which incidentally, has absolutely zero relevance to the discourse.

(On a side note, it will be fascinating to learn if Madison Avenue agencies have satisfied the mandates of their diversity pacts.)

“My response about you looking to your book as a possible cause for your frustration was not intended as a backhanded shot. I know when I’ve had disappointments in my career I have found solutions looking to my own efforts. I can see that we don’t share that ailment, so ignore the advice and please don’t be offended by it.” Um, apology accepted? Let’s take the high road and presume the original comments weren’t designed to be a backhanded shot. However, Cleveland’s lame explanation and subtlety-free arrogance make for a poor defense. Just saying.

Cleveland typed, “I agree with you that the industry can and should improve and would be better for it. I don’t agree with your opinion of why it is where it is. Let’s leave it at that.” In stereotypical adman fashion, Cleveland cuts the conversation, ultimately preventing any deep and meaningful exchange. Plus, subsequent editorials by Cleveland covered the clichéd notions of long-term planning and embracing mistakes. Heaven forbid he might draft a diversity plan or even propose mistake-riddled suggestions to reduce exclusivity.

(On another side note, Marc Brownstein recently pondered the complexities of hiring friends—wow, he’s clearly making progress!)

Honestly, this essay’s mission is not to condemn Cleveland, Brownstein, Arnold and the rest. They are probably upstanding citizens and community darlings. This is about probing the ideas, attitudes and behaviors exhibited by so many Madison Avenue denizens.

It’s high time to engage in earnest introspection and contemplation. Why do the town hall meetings on diversity scarcely scratch the surface—then speedily sail away from the eye of the storm? Why can’t the beautiful minds in our marketing Mecca devise a basic strategy for advancement? How can we execute calculated and measurable tactics to fix the dilemmas? Hell, why does an industry famous for courting controversy and inciting response cower over the prospect of cultural evolution?

The post closed by proclaiming, “I hope you will not have to wait until the day you die to see an improvement. Best of luck to you.” Well, if Clevelandish-Brownsteinesque-Arnoldy characters continue to represent the advertising collective, you can pen the line into Williams’ eulogy right now. Let’s leave it at that.

Essay 4156

Sunday, July 08, 2007

Essay 4155


Advertising Age’s Rance Crain offered advice to Wal-Mart. Zip through Crain’s inane suggestions, then read the brief MultiCultClassics response…

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Forget Going Upscale -- Wal-Mart Should Serve Needs of Poor, Seniors

Two Ideas to Help the Company Everyone Loves to Hate

By Rance Crain

Two disparate events -- the subprime-mortgage debacle and the children’s food showdown -- could provide welcome relief for beleaguered Wal-Mart.

The company everyone (except its loyal customers) loves to jump on has a big opportunity to do good for a big swath of its shoppers while also doing good PR for itself.

Wal-Mart has been unsuccessful in doing many things of late, such as trying to put stores where the local populace doesn’t want them and expanding into more upscale merchandise, so the giant retailer should concentrate on servicing its core constituency -- people who really need Wal-Mart to live a decent life.

The subprime-lending area cries out for Wal-Mart’s help, yet it’s been blocked from getting into banking services at its stores. Wal-Mart wanted to offer its consumers a full range of financial products, including deposits and withdrawals. Under opposition from banking and credit-union groups, Wal-Mart withdrew its application to open a bank and said it would instead introduce financial instruments through third-party partners.

Serving the poor is a big market, and providers like to say how proud they are to give credit and debt products to people who couldn’t get them from traditional lenders. But the interest they have to pay for such services is astronomical, and many people are left holding the bag for thousands of dollars in interest or being unable to pay their mortgages, leading to the current subprime-lending mess.

Wal-Mart already offers a Discover credit card to its customers; now it plans to make a prepaid debit card available to low-income consumers and expand its money centers, which handle check cashing, money order and bill-paying services, to more than 1,000 from 225.

What a great idea: Help the poor avoid crushing interest payments by giving them the option of a debit card they can reload free by cashing a payroll check or having it directly deposited to the card. And Wal-Mart is also considering some sort of interest-bearing feature, maybe on the portion of the debit card that goes unused.

Many poor people don’t understand the rudiments of financial transactions, including how interest payments of 20% and more can be assessed. So wouldn’t it be terrific if Wal-Mart were to provide literature and hold seminars on how some credit-card companies jack up rates if users pay late or exceed their limits. By using a debit card, of course, consumers aren't subject to interest payments.

My good friend Dick Criswell has come up with an idea for Wal-Mart that will take attention away from the children’s food issue and redirect it to another -- senior foods. Do you remember the horror stories of older people who were forced to eat dog food to survive? Dick’s thinking is that people in this predicament need nutritious food that’s easy to chew, has low cholesterol, sugar and salt, and is low-priced.

“Imagine that Wal-Mart picks up on this idea and launches a line of senior foods in very plain, simple packaging that carries only the big, smiling face (plus content and legal) and sells them in a special section of its food outlets under a name such as ‘Smiling Seniors.’ A lot to smile about -- quality and price you can only find at Wal-Mart.”

Dick points out there already exists the majority of the products that would make up such a line. They’re sold by a number of different food marketers in single or small-size packaging under labels such as Chef Boyardee, Campbell’s, Swanson, Heinz, Hormel, Swift, Bush’s and Kraft. But they’re not specifically targeted to seniors, and therein lies the opportunity. Maybe some of the nutritional products they make for kids can be reconfigured for older people.

And what a great opportunity for Wal-Mart to be on the side of the angels. Forget about going upscale -- Wal-Mart has greater potential serving its core constituency, the less affluent people it helps lead better lives.

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There’s an easier, better idea for Wal-Mart to embrace versus elderly edibles and financial services for the poor. Simply reallocate marketing dollars to the minority audiences that have already proven to be loyal, profitable and growing.

During the infamous Wal-Mart account review, it was revealed that the victorious White agency picked up about $580 million in billings. But the Latino agency that retained its slice of the pie received roughly $50 million, the new Black agency got about $30 million and the Asian shop probably landed a set of Ginsu® knives.

It doesn’t take a rocket scientist or Census Bureau geek to guess that minority audiences likely comprise a bigger percentage of the mega-retailer’s customers than the current segregated budgets reflect. Even the GEICO® caveman—created by Wal-Mart’s White agency—could figure it out.

Wal-Mart has always adopted an Americana image, so why not cater to the nation’s true demographic makeup? Reports indicate the mega-retailer is dumping the iconic yellow Smiley face. Maybe it’s time to bring in a broader range of faces.

(Plus, we hope Rance Crain’s appeal-to-the-poor concept was not actually intended to mean Wal-Mart should target minorities.)

Essay 4154

Essay 4153


From The Chicago Tribune…

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The Numbers Tell A Story
Window into ‘hearts and minds’ of Muslims
Poll: They are a moderate, mainstream American minority

By Hesham A. Hassaballa

A recent poll by the non-partisan Pew Research Center showed that Muslims in America are “largely assimilated, happy with their lives, and moderate with respect to many of the issues that have divided Muslims and Westerners around the world.”

In other words, exactly what American Muslims have been saying all along.

The assimilation of the Muslim minority is a critical issue, with law enforcement paying particular attention because an alienated minority is seen as more susceptible to embracing extremist ideology and violent methods.

This is especially pertinent in Europe. British-born Muslims carried out the London terrorist bombings two years ago. And the recent failed terror attacks in London and Glasgow appear to have been the work of Muslim doctors working in Britain.

As a Muslim and a physician, I cannot fully describe the shock and anger I feel about that. My primary duty as a physician is to “do no harm.” I lie awake thinking about the medical problems of my patients. I get up in the middle of the night to see my hospitalized patients. I live and breathe the Quranic principle that if anyone saves a life, it is as if he or she has saved all of humanity.

So to find that the barbarians behind the recent failed British attacks could be doctors shook me to the core. If what is alleged is true, they have committed the ultimate betrayal. It is a betrayal not only of the Islamic principle that all life is sacrosanct, but also of the primary objective of the medical profession: the protection and preservation of human life.

When such attacks occur, it is natural to inquire about what factors within the Muslim community might lead to radicalization. Would that there were a window into the “hearts and minds” of Muslims to understand how they think and feel.

Enter the Pew research poll.

Among its many findings, the poll showed that 8 percent of American Muslims believe that “suicide bombing against civilian targets” is “sometimes or often” justified. Among Muslims age 18 to 29, more than three times that many (26 percent) believe suicide attacks against civilians are “ever justified.” In addition, 47 percent of Muslims see themselves as “Muslim first” as opposed to “American first.”

Alarmists seized on the poll to suggest that American Muslims are not as mainstream and moderate as they say.

In an editorial, Investor's Business Daily saw this as evidence that “the country is embedded with a ticking time bomb of Muslim youth who condone suicide bombings.” Other alarmists wrote similar things, even suggesting that American Muslims are less than patriotic because almost half believed they are “Muslim first” rather than “American first.”

First of all, the fact that 8 percent of U.S. Muslims believe suicide bombings against civilian targets are “often or sometimes justified” is concerning, to say the least. That is 8 percent too many. It is also quite surprising that more than a quarter of young Muslims believe suicide attacks against civilians are ever justified. The American Muslim community needs to examine why this is so.

Yet, is there some way to put these findings in perspective? As influential American Muslim thinker Shahed Amanullah wrote on altmuslim.com, a prominent Muslim Web site, “one needs to ask non-Muslim Americans the same questions about terrorism to see where the answers deviate.”

In other words, the poll needs a “control” population, which opinion polls generally are not designed to have. Fortunately, however, a kind of “control” study does exist in this case.

In December 2006, without much fanfare, the University of Maryland’s Program on International Policy Attitudes released the results of a public opinion poll of Americans and Iranians simultaneously. In that poll, when asked if “bombing and other types of attacks intentionally aimed at civilians” are justified, 24 percent of Americans (three times the number of American Muslims) said those types of attacks are “often/sometimes” justified. That was also more than twice the number of Iranians who answered the same (11 percent).

Furthermore, far fewer Americans in the Maryland poll believed attacks against civilians are “never justified” compared with U.S. Muslims (46 percent to 78 percent) in the Pew poll. In addition, in a Pew Global Attitudes Project national survey conducted in May 2006, 42 percent of Americans saw themselves as “Christian first” as opposed to “American first,” which is almost as many as American Muslims (47 percent).

What does all this mean? It is valid to argue that these three polls have nothing to do with each other. Nevertheless, the results of the University of Maryland’s poll show that, if anything, American Muslims are much less accepting of violence against civilians than are their non-Muslim compatriots. This should serve to discredit the alarmists who used the Pew poll results to insinuate, if not outright state, that American Muslims are a “fifth column” of clandestine suicide terrorists.

Moreover, why is it that 24 percent of Americans believed intentional attacks against civilians are often or sometimes justified? No one suggested that this was due to religious fanaticism, which is assumed in the case of American Muslims. What does this say about American society today? Is there so much violence in the media and popular culture that Americans have become desensitized? It is important food for thought.

The bottom line is this: The Pew poll confirmed that American Muslims are a moderate, mainstream minority. Although some Muslims seem to be sympathetic to violence against the innocent, they hold these sympathies in a far smaller proportion than their non-Muslim neighbors.

My hope is that the Pew poll results help promote better understanding of the American Muslim community. When placed in perspective, they help quiet the cries of those who wish to foment fear and distrust of an entire segment of the American population. If we heed these cries, it will only serve to tear at the fabric of our society.

[Hesham A. Hassaballa is a Chicago pulmonologist and writer.]

Essay 4152


From nationwide news sources…

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NAACP burial of N-word continues ‘a long fight’ against slur

BY COREY WILLIAMS

DETROIT -- Julian Bond wants people to understand that when the NAACP symbolically buries the N-word on Monday, the effort will be led by the younger members of the venerable civil rights organization.

“Seven young people are on our board of directors, and they are spearheading this initiative,” said Bond, the group’s chairman. “This is the continuation of a long fight against the denigration of African Americans in popular culture. If it’s someone black or someone white, it’s equally wrong.”

The N-word burial highlights the NAACP’s 98th annual convention, which kicks off Saturday and runs through Thursday.

The civil rights group announced the N-word burial in April. Delegates and supporters plan to march about a quarter-mile from the convention center to a downtown plaza where a eulogy will be given.

Bond, who will address the convention Sunday, said NAACP leaders have been in talks with entertainers, especially rappers, about removing racial and gender-specific slurs from their music.

More than 8,000 are expected to attend the convention.

Essay 4151

Saturday, July 07, 2007

Essay 4150


Discriminatory and Divine Dining with a MultiCultClassics Monologue…

• A Peruvian consumer protection agency fined and closed a popular restaurant in Lima for consistently dissing dark-skinned customers. The trendy joint was shut down for 60 days and fined $76,000 for discriminatory entrance policies. “This is monumental,” said a spokesperson for the rights group APRODEH, which has fought the country’s disturbing economic and racial segregation. “Before people would say that reporting (discrimination) was of no use, but of course it is.” At least three other Lima clubs have been fined for discriminatory practices. Meanwhile, officials at Cracker Barrel are probably considering expanding into Peru.

• Divine Brown, the hooker caught servicing actor Hugh Grant in 1995, is in the black. The New York Post reported Brown turned the infamous episode into a serious meal ticket, sucking up to $1.6 million from TV and media appearances. “Everything turned out for the better,” said Brown. “It helped me turn my life into something positive. I was blessed that it could get me out of that lifestyle.” Hugh Grant, on the other hand, remains a Hollywood whore.

• Sprint Nextel has decided to drop customers who are chronic complainers. The telecom cut the cord with about 1,000 folks who averaged 25 customer service calls per month. “The bottom line is that we were not able to resolve their issues,” said a company spokesperson. “We wanted to allow them to find another option that would make them happier.” Given Sprint Nextel’s reputation for bad service, it seems like the company just presented dissatisfied customers seeking to break their contracts with a simple 25-step solution.

Essay 4149


Guess Black folks are more interested in the sound systems than the cars.

Friday, July 06, 2007

Essay 4148


Drive-thru shootings in a MultiCultClassics Monologue…

• Burger King announced they will ban trans fats from menu items by the end of 2008, over one year later than most competitors. Guess the King thinks he’s, well, the King.

• Rich guy Nelson Peltz, already controlling fast feeder Arby’s, is seeking a takeover of burger joint Wendy’s, despite opposition from Wendy’s Chairman James Pickett. Let’s hope the takeover would lead to the elimination of the Wendy’s spots starring people wearing red wigs with pigtails.

Essay 4147

Essay 4146


Imagine a Family Reunion. In a Black-targeted ad? No way!

Thursday, July 05, 2007

Essay 4145


Hot news in a MultiCultClassics Monologue…

• A female firefighter who sued the Los Angeles Fire Department for being harassed because she’s Black and a lesbian was awarded $6.2 million; plus, the jury must now decide on punitive damages against her former bosses, which could significantly increase the amount. “This verdict is awful. … For one case, this is a major hit on the city budget,” said a city councilman. The councilman added that the LAFD was “under new leadership committed to changing the culture. … It’s beyond anyone’s ability to change the past.” OK, but somebody’s going to pay for the past.

• Michael Jackson has been hunting for a home in Maryland. “He’s always admired the properties on the East Coast because they have a lot of land,” said one source. “Neverland has 3,000 acres—he likes privacy. You can’t find as many properties like that on the West Coast.” Jacko probably wants room and privacy for the kids.

Essay 4144

Essay 4143


Wake-up calls from two ads designed to put you to sleep.

Wednesday, July 04, 2007

Essay 4142


From Adweek.com—with a brief MultiCultClassics overreaction immediately following…

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What’s in a Chinese Car Name?

By Gregory Solman

LOS ANGELES Prospective Chinese automakers preparing to export products to the United States had better consider what’s in a name, said Lincoln Merrihew, an svp at TNS Automotive.

The Marlborough, Mass.-based company surveyed 2,500 American consumers on what points should be emphasized in advertising Chinese brands. The top-line findings are set for release in an upcoming TNS newsletter.

“The one response that stands out is ‘Chinese heritage,’” said Merrihew. Fifty-four percent of respondents said “do not emphasize” Chinese heritage; 29 percent said “emphasize only a little.” Only 14 percent said “emphasize a little” and a mere 4 percent said that Chinese heritage should be the “lead point” in advertising.

Merrihew said the response was particularly emphatic given the contrast between the second-highest “do not emphasize” answer: a mere 19 percent said the “dealer experience” should not be emphasized. Most of the other advertising points scored in the single digits, Merrihew said.

“Consumers are expecting Chinese cars to be fuel efficient and inexpensive,” Merrihew said. “If those key expectations are not met, it will be a big problem.”

The survey is relevant because DaimlerChrysler’s Dodge, for example, is considering importing a Chinese car called the Hornet, which Merrihew described as “in the flavor” of a GTU. The strategy could pan out, he added.

“If you are a Chinese automaker, don’t name your company something that says ‘China’, like Shanghai Automotive Industry Corp., for example,” said Merrihew. “It would be better to advertise your cars through an established brand name or name the vehicle something Yankee sounding.”

Despite the negative reaction to Chinese marketing, there is a “huge potential” for Chinese autos in the U.S., he said. “There’s been so much in the news lately about Chinese economic growth, it’s much fresher in people’s minds than when the Korean brands came in, for example.”

Merrihew said the first Chinese-made autos are scheduled to arrive next year and 2009.

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Why do so many people want foreign companies to conceal their cultures? Are Americans racially stereotyping automobiles too?

“Consumers are expecting Chinese cars to be fuel efficient and inexpensive. … If those key expectations are not met, it will be a big problem.” That’s the funny thing about Chinese cars. You fill up, but an hour later you’re hungry for fuel again.

“It would be better to advertise your cars through an established brand name or name the vehicle something Yankee sounding.” Right. Chinese manufacturers should adopt an identity like the wildly failing U.S. automakers. Plus, we’ve all seen how names like Toyota and Nissan have hampered those brands.

There’s one certainty in this scenario: Madison Avenue will ultimately create advertising with Zenic copy, martial arts movie parodies and actors mouthing ancient Chinese secrets. Jackie Chan is probably already receiving offers to serve as a spokesman.

Somebody get commentary on the topic from Rosie O’Donnell—chop-chop!

Essay 4141


Flagging down the daily news in a MultiCultClassics Monologue…

• Local Ohio Democrats were allegedly embarrassed when a golf outing event featured strippers serving drinks. “What I saw was inappropriate, offensive and wrong,” said one official. Maybe they were just hoping to lure former President Bill Clinton for campaigning purposes.

• Former “Grey’s Anatomy” star Isaiah Washington appeared on Larry King’s show to explain his infamous anti-gay slurs. Washington insists it all started when he confronted co-star Patrick Dempsey over chronic tardiness, leading to a nasty screamfest. According to Washington, Dempsey “sprayed spittle in my face. I’m asking him why is he screaming at me … he just becomes irate. … I said several bad words. … [Washington told Dempsey] There’s no way you’re going to treat me like the B-word, the P-word or the F-word.” Washington argued the slurs were not intended for gay co-star T.R. Knight and proclaimed, “I am not homophobic—in no way, shape or form.” OK, but he’s starting to look like an A-hole and S-bag.

• Looks like Knicks coach and general manager Isiah Thomas is finally going to court over charges that he sexually harassed a former team executive. New charges also surfaced claiming player Stephon Marbury had drunken sex with another staffer. According to court documents, the staffer “did not believe she could say no because of who Marbury is.” Um, she didn’t feel she could refuse one of the biggest busts in Knicks history?

• They waited over 60 years, but four Tuskegee Airmen received Congressional Gold Medals on Sunday: Julius Freeman, Reginald T. Brewster, Alton Burton and Frederick Lawrence. The four men were not present at the March ceremony held at the Capitol where 300 other members of the famed military group picked up medals.

Essay 4140

Essay 4139


December 25th is Father’s Day? Great, now you can cover two gift-giving holidays with one tie.

Tuesday, July 03, 2007

Essay 4138


The following story appeared at Adweek.com. Not sure what to make of it, but it’s odd that key Latino agency executives did not return calls for comments, while others were critical of the maneuvers. Plus, phrases like “We look at consumers as a whole instead of as individual silos”—coupled with the term “de-silo”—sound like White folks are seizing the cash and control. Everyone is cordially invited to offer other translations.

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Marketers ‘De-silo’ Hispanic Media

By Steve McClellan and Nancy Ayala/Marketing y Medios

NEW YORK ROI issues have Hispanic-targeting marketers increasingly turning to general market media specialists to plan and execute their ad buys.

Like the general ad market, where most major clients have shifted to media shops for planning and buying services over the past 15 years, marketers targeting Hispanics are looking for better planning tools and stronger leverage when purchasing ads, executives said.

The latest evidence of the trend was last week’s decision by Heineken USA to award Publicis Groupe’s MediaVest its Hispanic media buying and planning duties. Heineken USA spent $8 million on Hispanic media in 2006, according to Nielsen Monitor-Plus. Those chores had been performed by The Vidal Partnership, which continues to handle Hispanic creative for Heineken.

And earlier this year, Wal-Mart shifted its estimated $60 million Hispanic media account to MediaVest from Houston-based Lopez Negrete.

Last year WPP Group essentially transformed The Bravo Group, its full-service Hispanic shop, into a creative specialist by shifting the estimated $150 million in media chores it had handled to a new division at Mediaedge:cia called MEC Bravo. Heineken’s selection of MediaVest consolidates Heineken’s Hispanic buying and planning with its general market media account, also handled by the shop. The account will be supported by MediaVest’s multicultural in-house agency, MediaVest 42 Degrees.

Commenting on the shift, Andrew Glaser, brand director at Heineken USA, said, “We believe we can realize some efficiencies from that kind of consolidation. That’s really the play.”

Glaser noted that the beer marketer had switched media duties on its Tecate label to MediaVest last year from Vidal and “saw very good results from a planning and buying standpoint. So when we go to market we have a little bit more clout as a cohesive group.” Calls to Vidal were not returned.

At MEC Bravo, managing director Gonzalo Del Fa said the shift in media duties from Bravo to MEC provides clients with better research and planning tools as well as “increased leverage at the time of negotiations.” Clients, including Cingular and Payless, also like the approach because it “de-silos” the planning and buying for Hispanic, said Del Fa, and integrates it into the general market process, “so we go back to the client with one full plan combining both.”

However, Cynthia McFarlane, evp, managing director at Hispanic shop Conill, a unit of Publicis Groupe’s Saachi & Saachi, said that leverage only goes so far and that “at the end of the day the client is going to go after who has the better creative product and who has a better understanding of the market.”

Bill Pascador, svp, group client director who runs the Heineken account for Starcom MediaVest Group, said the integrated approach is a better strategy: “We look at consumers as a whole instead of as individual silos.”

MediaVest won Wal-Mart’s $570 million general market media and Hispanic accounts. The agency declined to discuss the Hispanic win, referring calls to Wal-Mart.

Commenting on the shift of its Hispanic media account, a Wal-Mart rep said, “MediaVest has a dedicated multicultural team helping to ensure a more integrated approach to our planning and buying.”

Alex Lopez Negrete, CEO at Lopez Negrete, could not be reached for comment.

Essay 4137


Books, Burgers and Booze in a MultiCultClassics Monologue…

• The family of Ron Goldman secured the rights to O.J. Simpson’s infamous “If I Did It” book. The Goldmans plan to change the title to “Confessions of a Double Murderer,” and they’re looking for buyers. Guess they hope to make a killing.

• Jack in the Box can continue running commercials dissing the Angus burgers of rival restaurants. The company behind Carl’s Jr. and Hardee’s griped over the spots that imply Angus beef is made from cow anuses (see Essay 3074). But a judge said he needed more evidence the commercials were harmful before banning them. Shouldn’t somebody ask for more evidence that fast food burgers are even made from actual beef?

• A new study showed over 30 percent of Americans have or have had booze-related problems in their lives. There’s probably another large percentage of people who are too drunk to realize they have a problem.

Essay 4136

Essay 4135


Never compromise? Looks like everyone involved with this ad—including spokeswoman Iyanla Vanzant—failed to live up to that vow.

Monday, July 02, 2007

Essay 4134


From The New York Daily News…

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Hip hop’s inner demons add fuel to the fight

By Stanley Crouch

Last week in Los Angeles, I participated in a town hall meeting put together by Black Entertainment Television (BET). The meeting reinforced my belief that there seems no end to the controversy brought to hip hop by its extremes of exploitation. Since Essence magazine began its fizzled campaign against hip hop a few years ago, a number of things have happened to keep the fire burning.

We have seen some remarkable things. Don Imus, apparently taking a cue from the rap idiom, referred to some black women on the Rutgers basketball team as “nappy-headed ho’s,” and it all hit the fan. In one moment, Imus was on everyone’s tongue in the middle of a discussion of offensive language. Soon the shock jock was taking it from the boots of CBS and MSNBC, both of which fired him from radio and television. Oprah Winfrey devoted two hours of discussion to demeaning images of black women that are pervasive in popular culture. All roads led to hip hop. Perhaps most damning were the grim connections between hip hop and urban crime that Anderson Cooper reported brilliantly for CBS and CNN.

BET’s panel discussion on hip hop had a remarkable cross-section of black people from myriad occupations. Though the focus was on hip hop, the series was actually about how the intersection of race, sex, violence and adolescent rebellion has produced billions of dollars in profit. Some of that profit goes to the rappers, much more to the corporations, but most of that comes at a great cost to the black community. In fact, the cost of crime and violence to the black community has become the new violent minstrel show in which suburban white boys drive the market by purchasing four out of five rap recordings devoted to destruction and self-destruction.

Rap star Nelly complained that his good deeds do not get as much attention as the adult videos featuring his music. Like most millionaires who have philanthropic hobbies, Nelly should hire a publicist to make sure that everyone knows how much he is doing for others.

Master P, from New Orleans, made the most important statement for contemporary rappers. He said that the job facing all of hip hop is the fate of a post-crack generation because the crack generation is gone. Master P pointed out while he and others had said things that they should not have said and misled people in ways that they had not intended, the days of the wild boy are gone. It is time to lead the younger generation with all of the knowledge beyond crime and hustling that rappers like himself have gained since their early popularity.

Of the female panelists, a former “video vixen” said that young people should not take rappers seriously because too many of them are high on drugs, suffer sexual confusion, do what they are told and are plagued by enormous insecurities. No one challenged her assessment.

Something very important is happening in popular culture, and the argument that is gaining more and more ground against hip hop can no longer be shouted down by those who point out its rags to riches stories. The ultimate question is how many of those rappers who come from the bottom are covered with even more filth because of what they had to sell to become wealthy.

Essay 4133


iNews in a MultiCultClassics Monologue…

• New iPhone owners discovered a glitch they’ll have to deal with indefinitely—the shoddy service of AT&T. The wireless provider has been hearing from lots of people experiencing problems activating their new devices. An AT&T spokesperson said, “We are working on any issues on an individual basis with customers who were impacted.” Guess since the acquisition of Cingular, AT&T no longer feels obligated about raising the bar.

• Expect to hear complaints over the new iMus—shock jock Don Imus, that is. The radio personality is rumored to be returning to the airwaves with station WFAN. One can only hope that Imus will have difficulties activating ala the new iPhone.

Essay 4132

Essay 4131


Nothing like pumping stereotypical clichés into an advertisement.

Sunday, July 01, 2007

Essay 4130


From The Chicago Tribune…

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Richardson plays trump card at forum

By Christi Parsons
Tribune national correspondent

ORLANDO -- Gov. Bill Richardson was on a roll -- critiquing the media’s portrayal of immigrants, urging the “xenophobes of both parties” to remember the contributions of Latinos and praising the Hispanic community’s bygone activists.

Then came the 30-second warning to wrap up his address to the National Association of Latino Elected and Appointed Officials, prompting the New Mexico governor to play a trump card held by none of the other presidential candidates attending Saturday’s forum.

“My God, I’m the only Latino running for president,” Richardson told the moderator. “Give me a break!”

He did catch a break, receiving a two-minute extension that he used to speak to the crowd in fluent Spanish about his dreams for the country. All told, the crowd gave him several rounds of applause and three standing ovations.

Never mind that Richardson is among the second tier of Democrats seeking their party’s nomination for president. The NALEO conference was a venue that turned the Democratic presidential field on its head, with the advantage going to the early NALEO member and American-born Richardson who spent much of his childhood in Mexico, the home country of his mother.

The audience also embraced Spanish speaker Sen. Chris Dodd of Connecticut, a former Peace Corps volunteer in the Dominican Republic hoping to break into the second tier of candidates.

Rep. Dennis Kucinich of Ohio also won applause for his labored reading of a closing speech in Spanish, by which he meant to show his commitment to Spanish as “something that is promoted in our schools.”

“Es verdad,” he intoned seriously at one point, assuring the crowd of the truth of his political convictions.

With attendees of the conference especially concerned about the current state of the immigration debate in Washington, the forum’s agenda issues were also not in the usual order. Debates have focused more heavily on the Iraq war and domestic issues such as health care.

Republican candidates for president were also invited to participate in the forum, but only Rep. Duncan Hunter of California attended. The Democratic candidates all expressed dismay that Congress has failed to pass an immigration bill offering a clear path to citizenship for undocumented workers now in the country, though they didn't all agree that last week’s failed Senate measure was the right approach.

“There has to be a clear path to citizenship,” said former Sen. John Edwards of North Carolina, suggesting the fines proposed for undocumented workers in the bill were prohibitive.

Sen. Hillary Clinton of New York, the Democratic front-runner, agreed that the bill wasn’t perfect but defended its attempt at a “path to legalization for more than 12 million who are here already.”

Sen. Barack Obama of Illinois decried an “ugly undertone that crept into the debate” this year. He also defended his vote last year to build a fence along the border because that provision was just one part in a “much more humane” reform bill.

But Richardson landed the hardest punch with the crowd when he suggested that the failure to pass fair immigration laws is due partly to a societal failure to recognize that “immigration has historically been a very positive element.”

“I have a message to the American media,” Richardson said. “Do you notice when they depict immigrants, they have somebody crossing a wall … as if they’re criminals? How about the American media looking at the farm worker who breaks his back? How about the American media covering the Latino immigrant that has died for this country?”

Essay 4129


EthniCenter—where direct marketers go to buy minorities!

Essay 4128


From The Chicago Sun-Times…

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High court denies equal education

Whatever side of the school integration issue you are on, you can sympathize with Crystal Meredith, the Louisville woman who sued the local school system over its racially determined admission policy because it forced her to drive 90 minutes to pick up her son and drop him off at his father’s for visitation. Based on the fact that he is white, he was denied admission to two schools closer to home because it would upset their racial balance. Many other families across the country, white and black, have found themselves similarly inconvenienced in a big way by integration programs. As understandable as their unhappiness over these conditions is, there is a larger cause than theirs under consideration here: the crucial cause of equal education for minorities, which the landmark Brown vs. Board of Education ruling zeroed in on 53 years ago and which remains a prime concern of school reformers. In striking down school integration programs in Louisville and Seattle, the U.S. Supreme Court dealt a potentially crippling blow to that cause. Adding insult to injury, Chief Justice John Roberts, writing for the majority, actually said the court was acting in the spirit of Brown in disallowing the schools to “discriminate on the basis of race.”

It remains to be seen how profoundly the bitterly divided 5-4 decision will overhaul the status quo. As with other recent close decisions by the high court, this one saw strong disagreement within the five-member conservative bloc that carried the day. While agreeing that the programs in Louisville and Seattle were unconstitutional, Justice Anthony Kennedy scored Roberts for his “all-too-unyielding insistence that race cannot be a factor in instances when, in my view, it may be taken into account.” Racial diversity in schools, he said, was a worthy goal that could be pursued by school districts through “narrowly tailored” programs. We can anticipate widespread efforts to meet that criterion.

For the moment, Chicago schools likely won’t be affected by the decision. A 1980 desegregation consent decree placed public schools under federal oversight. Efforts to get the decree lifted have failed and, according to Chicago Public Schools attorney Patrick Rocks, it takes precedence over the Supreme Court decision. But at some point, Rocks said, the CPS will ask to terminate the decree. Where that will leave the city’s magnet schools, which to varying degrees use race as a factor in their evaluation of applications, is open to conjecture. Elsewhere in Illinois, there appears to be no immediate threat to standing policies.

The court’s decision might seem a bit more reasonable if schools were closing in on the goal of equality. But statistics tell us that more than one in six black children attend schools that are overwhelmingly minority in composition. As Justice Stephen Breyer said in his dissenting opinion, “The last half-century has witnessed great strides toward racial equality, but we have not yet realized the promise of Brown. To invalidate the plans under review is to threaten the promise of Brown. The plurality’s position, I fear, would break that promise. This is a decision that the court and the nation will come to regret.”

Essay 4127


Whassuuuuuuuuup?

Essay 4126


From The Chicago Tribune…

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Diversity the right way

The Supreme Court decision Thursday overturning school integration programs in Seattle and Louisville prompted outrage in some quarters, starting with the court itself. Justice Stephen Breyer, who delivered an impassioned 20-minute oral dissent when the decision was announced, called it a “radical” one “that the court and the nation will come to regret.”

Columbia University law professor Jack Greenberg, a veteran civil rights litigator, likened the decision to Southern opposition to the famous Brown vs. Board of Education verdict outlawing school segregation: “This is essentially the rebirth of massive resistance in more acceptable form.” In fact, the effect of the court’s split ruling is to move the nation in the right direction but not too far and too fast. Given the constraints established by the majority, school districts will no longer be able to use bald racial classifications to determine which schools individual students will be allowed (or required) to attend. But thanks to Justice Anthony Kennedy, who provided the fifth vote for the majority, education officials still have ample latitude to pursue the important goal of racial diversity.

Four of the justices in the majority took the view that schools must operate in a completely color-blind manner. In Brown, the court ordered that authorities begin “determining admission to the public schools on a non-racial basis.” Asked Chief Justice John Roberts, “What do the racial classifications do in these cases, if not determine admission to public school on a racial basis?”

The problem is that in the absence of some countervailing policy, schools are likely to become less integrated, as they have in recent years. As Breyer pointed out, more than 2 million black and Latino students attend public schools that are less than 1 percent white. Fortunately, striking down the racial quotas used in Seattle and Louisville, as Kennedy made clear, does not mean administrators must be indifferent to the racial makeup of student bodies.

Although districts can’t use race as the decisive factor in assigning students, he concluded, they are free to seek diversity by other means, such as “drawing attendance zones with general recognition of the demographics of neighborhoods; allocating resources for special programs; recruiting students and faculty in a targeted fashion; and tracking enrollments, performance and other statistics by race.”

One method is to use socioeconomic status in making assignments, to foster the mixing of higher-income students with poorer ones (many of whom are minority children). Another is to create magnet schools with attractive specialties to lure families who would otherwise opt for suburban or private schools. Charter schools can also play a key role. These alternatives not only foster integration but advance broader educational goals.

Seattle is already embracing other methods to maintain racial diversity, such as putting more money into struggling schools with predominantly African-American student bodies. Sheldon Berman, incoming superintendent of schools in metropolitan Louisville, says that given the options blessed by Kennedy, he doesn’t think it is going to have a major impact.

Henceforth, school officials will need to be more creative in making schools accessible and inviting to students of all races. Rather than a return to segregation, this decision ought to be the stimulus to achieve racial diversity in a better way.