What is this—The Long Goodbye?
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2009
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August
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- 7060: Peggy Olson 2009.
- 7059: Absolutely, Positively Stereotypical.
- 7058: Mad Mention.
- 7057: Color Commentary From Sanford Moore.
- 7056: Biological Clocks Warfare.
- 7055: Super Deal.
- 7054: Do The Ride Thing.
- 7053: Mad Minstrel.
- 7052: Seeking Diversity At BMW/MINI.
- 7051: BMW/MINI’s BIG Problem—Jesse Jackson.
- 7050: BMW—The Ultimate Jiving Machine.
- 7049: Flygirls Receive Congressional Gold Medals.
- 7048: Pepsi Inspired By…
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- 7046: Another Microsoft Polish Joke.
- 7045: Toy And La Toya.
- 7044: Overreaction Of The Week.
- 7043: Post-Racial Prez.
- 7042: Advertising Is Brain Surgery.
- 7041: Microsoft’s Polish Joke.
- 7040: Hold The Bun.
- 7039: Draftfcb Continues Offensive Streak.
- 7038: Mad Men Meets Ad Broad.
- 7037: Patronizing Baloney.
- 7036: Mad Men Follows Mad Ave.
- 7035: Must Have Flesh Flash Skills.
- 7034: Roxanne’s Revenge = $217,000.
- 7033: Super Muslim Friends.
- 7032: Musings On Scouting For Talent.
- 7031: TinTin Not In.
- 7030: Corporate Tribalism—Part 1.
- 7029: Straight Talk Against Homophobia.
- 7028: Bankrupt And Binging.
- 7027: Adpeople Are Big, Fat Liars.
- 7026: Like Mad Ave, Mad Men Afraid Of Race.
- 7025: Deleting Digital Stereotypes.
- 7024: Creativity At Caldera.
- 7023: Bollywood And Bias.
- 7022: Only In Americana.
- 7021: Wieden’s Words = Teachable Moment.
- 7020: Mad Men Shows Its Pride.
- 7019: White House Homecoming.
- 7018: District 9—Sci-Fi Or Non-Fiction?
- 7017: Homeboy Bailout.
- 7016: Prince And The Rainbow/PUSH Revolution.
- 7015: Draftfcb Needs Communications Help. Duh.
- 7014: T-Shirts, Health Care And Racism.
- 7013: Miles And Miles To Go In Reverse.
- 7012: Hate Is The New Black.
- 7011: Lock The Door.
- 7010: Welcome Back, Wigger Woman.
- 7009: ReVibed.
- 7008: Who R U?
- 7007: Volts From Dolts.
- 7006: Lemonade Looks Like Milk.
- 7005: Teachable Moment Has Passed. Again.
- 7004: Definitely Not Leo Burnett.
- 7003: When BDA Dinosaurs Attack.
- 7002: Son Of Sanford.
- 7001: Culturally Clueless Caught On Video.
- 7000: Two Cents’ Worth On Digital Content.
- 6999: Post-Racial = PR.
- 6998: Digital Copywriters = Stenographers.
- 6997: LOL Cats.
- 6996: Wise Latina Confirmed For Supreme Court.
- 6995: American Airlines Monkeys Around…?
- 6994: Miss Black USA Is Beautiful.
- 6993: Minority Broadcasters Need A Bailout.
- 6992: More Revisionist History From Mad Men.
- 6991: Wells Fargo Not So Well.
- 6990: Artist Imitates Life.
- 6989: Keep Hops Alive.
- 6988: State Farm Is Not Completely There.
- 6987: Promoting And Adopting.
- 6986: Acting Smartly On Racial Profiling.
- 6985: Monday Night Goofballs.
- 6984: Naomi Sims (1948-2009).
- 6983: Jealous Talk.
- 6982: To Boldly Pay…
- 6981: Hairdo The Right Thing.
- 6980: Whatchu Talkin’ ‘Bout, Willis Tower?
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August
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1 comment:
Glad to see some attention on the Asian advertising out there and this ad being talked about.
I hope I can help add some clarity as to what this ad is about... as it is in Korean. In fact, this ad speaking to Korean Americans is a part of a larger campaign showing genuine moments of people being there for eachother, and how State Farm is also there for you. As in many Asian cultures, there is a tremendous respect for the older generation, and in this case, you’re seeing a moment between a grandma and her grandson with him giving his grandma a loving kiss as he visits - and the copy talks about how family will always be there for eachother. In Korean it is a positive message focusing on the bond of family and how you can always rely on them to be there.
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