Rev. Jesse Jackson’s letter to BMW criticized the automaker for failing to participate in the annual Rainbow PUSH Automotive Project and declared, “This speaks to your lack of transparency of your business practices as they relate to diversity.”
MultiCultClassics decided to visit the BMW and MINI websites to see where the companies officially stood on the matter. BMW presented a “Diversity Pledge”—along with an awkward photo where the Black guy is standing next to a sign reading “Service.” MINI offered zero search results.
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