Target Market News posted the story below, which demonstrates once again that General Motors is full of shit. Back in 2007, former GM executive Mark LaNeve went on record to insist the automaker would continue to partner with minority advertising agencies. As it turned out, LaNeve was a fucking liar. Now another GM honcho actually admitted that White agencies would handle assignments usually awarded to minority firms. Wow. A corporation goes bankrupt—and begs for bailout money from the nation’s first Black president—yet still screws Black shops while conspiring with the White agencies responsible for producing work that has consistently failed to ignite sales. Only in America.
GM removes Susan Docherty as marketing VP after dropping black ad agencies
General Motors today announced that Susan Docherty has been removed as Vice President, U.S. Marketing to be replaced by Joel Ewanick, effective May 24. Ewanick, 49, will report to Mark Reuss, president, GM North America.
The shakeup comes after Docherty said in an April 19th Automotive News interview that she was planning to put more emphasis on targeting ethnic car buyers, but was giving the responsibility to GM’s general market agencies. “I think I can use my general-market agency and make sure that the creative is specific,” Docherty was quoted as saying.
GM ended it contracts with its African-American ad agencies at the end of 2009. “The general-market agencies are handling African-American creative for Chevy and Cadillac during this transition period,” said GM spokeswoman Ryndee Carney to Automotive News.
A statement from GM said that Docherty, 47, will be appointed to a new position to be announced soon.
“Susan has been deeply involved in GM’s sales and marketing initiatives for many years,” Reuss said. “With her drive and focus, she has laid the groundwork for solid plans and rejuvenated our agency relationships, placing us in good stead for the future. We look forward to her contribution across the business moving forward.”
“Joel is highly regarded in industry and marketing circles and his track record speaks for itself,” said Reuss. “We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time.”
As the single point for marketing, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.
Most recently, he was vice president of marketing, chief marketing officer for Nissan North America. Before joining Nissan in March, Ewanick served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News’ 2009 Marketing All Star of the Year; Brandweek’s 2009 Marketer of the Year; and Forbes’ Chief Marketing Officer of the Year.