Saturday, July 14, 2012

10312: Dumping Draftfcb Diversity Defender…?

George Parker at AdScam claims that Draftfcb CEO and President Laurence Boschetto is about to lose his job. MultiCultClassics had predicted the man would not be around long enough to realize his Draftfcb dream “that by 2014 we will be an organization that no longer uses the term ‘diversity and inclusion.’” If Parker’s rumor is true, who will continue the charge to create the Multicultural Mecca on Madison Avenue? Boschetto’s online bio includes, “In and out of the workplace he has become a passionate supporter of diversity initiatives designed to provide equality and acceptance for all.” The “passionate supporter” part likely means he’s delegating diversity to Chief Diversity Officers and token HR executives. Although he did win an Advocate Award presented by GLAAD at the 2011 ADCOLOR® Awards. Fortunately, IPG Chairman and CEO Michael Roth has made diversity and inclusion a personal priority—so rest assured the 2014 deadline will be met. Set your calendars now.

Hey, if the organization truly is committed to progress, Boschetto should be replaced with a minority executive.

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