Monday, July 16, 2012

10317: Hail To The V Still Smells Bad.

After the disastrous launch of the Hail To The V campaign from Summer’s Eve and The Richards Group—featuring epic adventure imagery and talking vajayjays—the morons responsible for the mess have returned to the contrived crap that has historically defined the brand. This new commercial feels very 20th century. Plus, the gag with a woman sneakily swiping a vaginal wipe is pathetic. The awful tagline remains, and the Caucasian talking vajayay can still be viewed at the website. Somebody needs to have a face-to-vagina talk with Summer’s Eve Director of U.S. Marketing Angela Bryant and tell her to stop the madness already.

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