The New York Post reported the Army thinks “ugly” women make for more competent soldiers. Look for Dove to exploit this notion in a self-absorbed, hypocritical and promotional style.
Army: ‘Ugly’ women seem more competent
By Joe Tacopino
Attention, pretty girls — Uncle Sam does not want you!
An Army colonel has called for pictures of only “ugly” women to be used in promotional material, because they are perceived as more competent than sexy female soldiers, according to Politico.
In leaked e-mails, Col. Lynette Arnhart says pretty girls should not be used to promote the Army because they look like they wouldn’t want to “break a nail.”
“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” the colonel wrote.
Arnhart is on a panel trying to entice more woman into combat roles.
“There is a general tendency to select nice-looking women when we select a photo,” Arnhart said. “Such photos undermine the rest of the message, and may even make people ask if breaking a nail is considered hazardous duty.”
No comments:
Post a Comment