Advertising Age reported NASCAR hired Kenny Mitchell as managing director-brand and consumer marketing. Imagine that. A sport which has openly struggled with diversity manages to find and recruit qualified minorities—while its advertising agency has been driving in circles for decades on diversity.
People on the Move: Nascar Taps Sports Veteran Kenny Mitchell
By Fallon Atta-Mensah
Kenny Mitchell has been named the managing director-brand and consumer marketing for Nascar. He will be responsible for developing and executing the annual Nascar marketing plan and overseeing the company’s media strategies and planning in close collaboration with other Nascar departments. Mr. Mitchell joins the team from the Drew Tour, a division of Alli and the NBC Sports Group, where he served as VP and general manager. He holds a bachelor's degree from Dartmouth College and a MBA from Dartmouth’s Tuck School of Business.