Campaign reported on PrideAM, a leadership group for LGBT people in adland. According to an MAA survey, just one-third of its advertising agencies are aware of LGBT staff. Um, does anyone need a poll to reveal the figure is likely significantly lower for shops being aware of non-White staffers? PrideAM President Scott Knox said, “PrideAM aims to ensure that anyone who is lesbian, gay, bisexual or transgender in our industry is supported and represented at the highest level. No-one should feel they need to hide who they are at work, and particularly not when they work in an industry as vibrant and progressive as advertising.” Um, the industry has been hiding its true identity—which is thoroughly non-vibrant and unprogressive—since forever. PrideAM Co-Founder Jan Gooding added, “If people in marketing are going to be equipped to help change the attitudes and behaviour of society with regard to LGBT consumers, then they need to get their own house in order.” Okay, but given that the leadership at PrideAM appears to reflect adland’s White exclusivity, perhaps the organization should get its own house in order too.