Campaign reported Posterscope, a Dentsu Aegis out-of-home agency, named Stephen Whyte as its new U.K. CEO. The current CEO gushed, “[Whyte] has all of the characteristics necessary to succeed in the media sector but crucially he has the experience and vision required to lead the business into the future.” For starters, he’s got the perfect name to lead a White shop. Whyte remarked, “I wasn’t looking for a change but the opportunity to lead Posterscope at such a dynamic and exciting time for the OOH industry was impossible to turn down.” Dynamic and exciting time for the OOH industry? Wow, this guy is serving bullshit on a sandwich board.
Campaign also reported UKOM, an online media measurement for advertisers, appointed Ian Dowds as its first CEO. Dowds remarked, “I am thrilled to take the UKOM CEO role at this time of dynamic evolution in the digital media market. … UKOM oversees the industry governed and recognised standard of multi-platform audience measurement and it is exciting to be at the heart of this organisation and working with comScore to ensure the highest possible standards and value are delivered to all stakeholders.” Wow, this guy is serving bullshit on an Excel spreadsheet.