Advertising Age reported on the latest Taco Bell innovation: taco shells made of chicken—or whatever passes for chicken from KFC, Taco Bell’s sister company. Not sure how the Taco Bell Naked Crispy Chicken Taco fits with the fast feeder’s efforts to reduce salt and lessen artificiality in its menu items. Looks like Taco Bell continues to play chicken with honesty and integrity.
Taco Bell’s Newest Taco Shell Looks More Loco Than Doritos
‘Naked Crispy Chicken Taco’ Pops Up at California Taco Bells
By Jessica Wohl
We’ve all seen the success Taco Bell has had with Doritos Locos tacos. Now comes the latest shell innovation at the Mexican fast-food chain: chicken.
That’s right, Taco Bell—sister chain to KFC—is selling what’s being called the Naked Crispy Chicken Taco. In it, breaded chicken replaces a typical taco shell.
According to Foodbeast, which quickly spotted this creation, Taco Bell is using Bakersfield, Calif., as its initial test area.
Foodbeast says the item is a piece of breaded, white meat chicken filled with lettuce, tomato, cheese and some avocado ranch sauce.
It’s way too soon to say whether this shell will spread to other areas. Of course, patrons might already be trying to order it outside the test area, especially at KFC/Taco Bell dual chain locations. And we know KFC’s already tried the chicken-as-delivery-method scenario with its Double Down, where two pieces of chicken replaced the typical sandwich bun.