Advertising Age reported Burger King is bringing Black buns—a menu item first popularized in Japan—to the U.S. for a Halloween promotion. Actually, it seems perfect for celebrating Black History Month. And it’s a safe bet the Halloween promotional campaign will be handled by a White advertising agency.
Burger King Brings Black Buns to the U.S. for Halloween
By Nat Ives
Burger King is bringing black buns, a staple of its Kuro burgers in Japan, to the U.S. for a Halloween promotion. Its A.1. Halloween Whopper, which it says has A.1. flavor baked into the bun as well as on the burger, goes on sale Monday, according to the chain.
The arguably unappetizing looking sandwich goes a little way toward addressing the imbalance between burger chains and other restaurants when it comes to weird menu items. We’re looking at you, fried-chicken-shell taco, fried-chicken-crust pizza, waffle breakfast taco and, of course, KFC’s classic Double Down no-bread chicken sandwich.
1 comment:
RE: And it’s a safe bet the Halloween promotional campaign will be handled by a White advertising agency.
Knowing who's behind Burger King's campaigns, it's safe to say that if they brought one of these black bun sandwiches in for them to sample, it represented the first time two blacks have ever been together in one room inside those American ad agencies.
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