Advertising Age published a perspective titled, “Back to ‘Mad Men’—What the Future Holds for Ad Agencies,” where Luma Partners CEO Terence Kawaja presented five strategies for advertising agencies to survive in the current competitive arena. According to Kawaja:
“Mad Men” has recently finished its seven-season run, and no TV show has ever captured the hearts and minds of the inner workings of Madison Avenue. Or at least, how it was. Much has changed in the agency world since then, and that change is accelerating with the growing presence of data and software in the mix. This change poses significant, if not existential, strategic challenges to agencies.
Actually, not much has changed since the Mad Men era, especially in regards to White exclusivity and cultural cluelessness. And of course, Kawaja’s five big ideas do not touch on diversity—not even the contrived dodge of “diversity of thought and skills” that typically appears in these instances. Kawaja ultimately makes Roger Sterling look downright progressive.