Campaign reported White advertising agencies in the U.K. will compete to service the Department for Work and Pensions. Um, doesn’t a governmental agency focused on employment have any standards for partnering with companies where diversity is a dream deferred and denied?
Creative agencies vie for government brief
The Department for Work and Pensions is searching for a creative agency to promote the new working-age benefit, Universal Credit.
The process is being run through the Crown Commercial Service. The successful agency will be appointed on a three-year contract.
The benefit, which was unveiled in 2013, provides a basic allowance and extra support for children, disability, housing and caring.
Universal Credit is set to replace Working Tax Credit, Child Tax Credit, Housing Benefit, Income Support, income-based Jobseeker’s Allowance and income-related Employment and Support Allowance.
The DWP is led by the work and pensions secretary, Iain Duncan-Smith. In January last year, it appointed Engine to handle activity around workplace pensions after a pitch.
The DWP did not respond to requests for comment.