AgencySpy posted on the Ad Council tapping Jack Morton Worldwide to work on its “Love Has No Labels” campaign, which AgencySpy labeled as the “bias and diversity PSA campaign” originally launched by R/GA. The post included the following:
“We’re happy to be supporting the Ad Council and encouraging people to rethink bias across race, gender [and other areas],” Jack Morton vice president, senior account director Alicia Durfee told AgencySpy. “We’ll be working with them on furthering social media strategy and providing great content.”
Durfee added that the team at Jack Morton were already fans of the “Love Has No Labels” campaign, which she called “a great fit from both a personal and agency standpoint.”
“The whole team is proud to support it and feels passionate about the cause,” she said, adding that it coincides with IPG’s own diversity initiatives.
Wow, here’s the perfect label for Durfee’s comments: world-class bullshit. The folks at Jack Morton Worldwide should first rethink bias across race, gender [and other areas] in their own offices. A peek at the company’s leadership (depicted above) inspires another label: White advertising agency. If Jack Morton Worldwide is a “great fit” for the assignment, it only underscores the hypocrisy and phoniness of the campaign. Yes, one could say that “Love Has No Labels” actually “coincides with IPG’s own diversity initiatives”—that is, it’s all a PR pack of lies.