Adland 2024 inspired a new term: DEIDICATION
DEIDICATION refers to the DEIBA+ dedication professed by brands and White advertising agencies.
In the past year, major brands bowed to political pressures, diminishing DEIBA+ heat shields and dismissing human heat shields.
White advertising agencies did likewise, although such moves were reportedly motivated by cost-cutting schemes versus political influence.
In recent times, brands were quick to terminate White advertising agencies for displaying racism and/or cultural cluelessness. Plus, a handful of clients demanded agency partners diversify staffs.
Yet no White advertising agencies have protested brands for DEIBA+ abandonment. Don’t expect shops to cut ties with clients over these matters.
Indeed, White advertising agencies are likely breathing sighs of relief, figuring it’s now okay to follow clients’ leads and defund, downsize, detonate, and disrespect DEIBA+ too.
In summation, it all confirms the collective commitments to progress from brands and White advertising agencies are nothing more than performative PR. Rhetorical hypocrisy. Gobbledygook. Bullshit.
DEIDICATION really represents steadfast devotion to systemic racism.
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