This Panda Express video posted at Ads of the World serves as a DEIBA+ doubleheader, presenting Chinese American culture/casting and Chinese/Lunar New Year.
Taking lead credit is White advertising agency Opinionated, who won AOR status for Panda Express in July 2024 by tapping TDW + Co.—a multicrumbtual shop—for cultural competence.
It would be interesting to learn how much compensation TDW + Co. received for its creative contributions. Based on the Prime Redlining typically experienced by non-White firms “partnering” with White ad agencies, the fee was likely not a fortune, but rather, fortune cookie crumbs.
Honesty is the best policy indeed.
1 comment:
It was an all-white production every step of the way, with a couple of Asian names sprinkled in here and there. All you have to do is look at the credits to see what white people were empowered to run the show, make the decisions, and get the credit.
https://www.adsoftheworld.com/campaigns/the-invitation
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