Today marks Chinese/Lunar New Year 2025, an event inspiring lots of advertising that appears to be well-funded extravaganzas—versus crumbs-funded performative productions.
Of course, it’s unclear what roles people of Chinese descent played in the creation of such campaigns—besides casting, consulting, and catering.
The adoration and intrigue for Chinese culture will be underscored in a few days, when Black History Month launches with a handful of contrived and clichéd heat shields featuring royalty-free stock images—including the hardest-working man in Black advertising.
In Adland, expect further DEIBA+ disregard, disrespect, and dismissal too.
Year of the Snake indeed.
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