President Donald J. Trump’s return to supremacy continues to mirror Adland.
His leadership team is being assembled via cronyism and hiring practices from the Old Boys’ Network, aka the Old White Guys’ Club. And candidates’ true qualifications—contrary to vehement declarations—do not reflect meritocracy.
Positioning oneself as a disruptor is hardly a noble title to assume, especially when the disruption is bereft of vision for progressive change. Having concepts of a plan is very different than planning that leads to concepts—and ultimately, to boldly decisive execution.
Trump mandated exclusivity and bias by proclaiming, “As of today, it will henceforth be the official policy of the United States government that there are only two genders, male and female”—echoing sentiments expressed by InBev and Bud Light.
The dismissal of DEIBA+ disturbingly mirrors Adland too. Arguing heat shields and human heat shields constitute wasted money is silly, as diversity budgets are typically dwarfed by funds allocated for other suspicious activities (ie, pet projects). Comparing Caucasian cash to colored crumbs exposes systemic racism.
DEIBA+ does not pose threats to societal standards, but rather, societal power structures—in America and Adland.
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