17486: The New Reality In Advertising.

 

This Milton Beer commercial by Agency 1351 in Italy is explained as follows:

 

Two strangers meet in a lift on the worst day of their working lives, both clutching a cardboard box. They go for a pint and, instead of feeling sorry for themselves, discover they have something in common that will take them a long way.

 

This commercial breaks the unwritten rules of beer advertising — no beach, no beautiful people, no sunset — and focuses entirely on the quiet resilience of ordinary men.

 

Entirely AI-produced.

 

Interestingly enough, Agency 1351 is actually a lone White male copywriter producing AI-generated content—who was likely laid off himself and/or is creating commercials that will ultimately lead to layoffs at traditional White advertising agencies, production companies, talent firms, post-production vendors, and more.

 

Oh, and the AI-generated commercial promoted as content that “breaks the unwritten rules of beer advertising” is breaking tenets of advertising; that is, the concept is generic, and the execution lacks distinctiveness.

 

A real creative director would’ve crushed the idea like an empty beer can during the brainstorm stage.

17325: Dos Equis, Mas Icky.

 

Advertising Age and Adweek published lengthy content—which likely represents professionally orchestrated product PR—on Dos Equis reviving its iconic Most Interesting Man campaign.

 

Resuscitating old concepts is common in the beer category, presenting the least interesting manner to reinvigorate a brand.

 

Why wasn’t this maneuver executed entirely by AI?

 

It would be Artificial Intelligence generating Average Innovation, inspiring Alcoholic Intoxication, brought to you by Anglo Insights.

 

Stay Thirsty, My White Friends.

17175: Raising A Glass To Recovering Drunks.

September is National Recovery Month. Don’t expect to see performative philanthropic campaigns saluting recovering Don Drapers everywhere.

16772: Counting Cuckoo Cocoa Cluelessness.

 

Not sure what Kuhnhenn Brewing Company was thinking when creating a label for cocoa-flavored beer—featuring Count von Count from Sesame Street.

 

For starters, the brand should have gone with Count Chocula.

 

Somebody should count how many cans of brew were consumed by the responsible designer before drafting the label.

 

16227: Anti-Ageism Ale…?

 

Beck’s launched a limited-edition beer for “mature” drinkers—ie, old people. Wonder how many Old White Guys and Gals served on the creative team behind the campaign…

 

15737: Busch Drives Deceptive Divertsity.

 

Busch Light declares:

 

Getting more women drivers on the track starts with giving their careers the fuel it deserves. We’re proud to officially sponsor all women drivers in @NASCAR now and for years to come. Learn more about our commitment here: busch.com/accelerateher

 

Okay, but the oh-so-progressive platform comes in a distant second to Busch’s real racy spirit.

 

15548: Holy Shit.

The hacks responsible for this Abbot Ale campaign need creative direction and spiritual direction.

 

15539: Feel The Alcoholic Alps…

 

Edelweiss appears proud to promise inducing hallucinatory experiences. But flying under the influence seems like unsafe and irresponsible behavior.

 

15482: The Illusion Is Fake. The Ads Probably Are Too.

 

Leave it to Brazil to hype booze with hallucinatory imagery. 

 

15057: Life Is Temporarily Difficult In Armenia.

This beer campaign from Armenia declares “difficulties are temporary” and people should patiently get drunk. Brilliant.

14753: A Shitty Carlsberg Ad You Can Overlook? Probably.

Drinking and driving is okay—when your vehicle is a bike and your beer is the alcohol-free variety. However, most states have bicycle DUI laws.

14720: We Don’t Need Another Hero Lager Campaign.

This Hero Premium Lager campaign urges Nigerians to never forget their true identities—by drinking beer…?

14303: Brazilian Booze BS.

This Brazilian campaign encourages coping with everyday hassles by resorting to booze—which will then allow the hackneyed creative team to come up with Alcoholics Anonymous advertising campaigns to counter the effects.

12493: Bush—Not Busch—Beer.

Not too sure about this beer campaign from Denmark. After all, are unshaven women really uncommon in Europe?

From Ads of the World.

12476: Drinking On The Job.

This campaign for Third Shift Amber Lager from MillerCoors was created by Cavalry and The Heads of State. Not too sure about the concept, as it appears to be advocating that late-night workers should drink the brew—perhaps instead of energy drinks? Talk about an industrial accident waiting to happen.

9991: Bear Drinker.

Is it really a good idea to drink beer before riding a bicycle, skiing or surfing—even for bears?



From Ads of the World.

9537: Accurately Depicting Target Audience…?

Anybody else think these images feel like portraits of alcoholics?



From Ads of the World.