Not sure about the thinking behind this Fiat campaign via Leo Burnett in Spain.
Miss Universe contestants and whip cream makes sense.
Getting Gizmo wet and feeding him at night makes sense.
But combining a guy with an afro and a guy with shears just seems culturally clueless.
“The Motherhood” from Fiat in the U.K. essentially ripped off “Swagger Wagon” from Toyota—which is like cow manure ripping off horse manure. Guess the U.K. advertising industry is mirroring the U.S. with its dearth of diversity, cultural cluelessness and love of hip hop. Truly pathetic.
These Fiat ads from Brazil are fully loaded—with sexism, racism, misogyny and more.
