Showing posts with label hooters. Show all posts
Showing posts with label hooters. Show all posts

Wednesday, September 12, 2012

10514: Hooters Pulls A Hollister.

From The New York Daily News…

Asian customers labeled “Chinx” on Queens Hooters receipt files federal lawsuit

Employee admitted to the misdeed and resigned, Hooters lawyer says

By John Marzulli / NEW YORK DAILY NEWS

A Hooters hostess described an Asian couple as “Chinx” on their food receipt — then copped to the slur and quit, a lawyer for the burgers-and-boobs restaurant disclosed Tuesday.

The shocking incident occurred July 1 at the Hooters in Fresh Meadows, Queens, when Kisuk Cha and his girlfriend placed a takeout order for buffalo shrimp and chicken wings — and got an extra helping of racism, according to Cha’s lawsuit filed in Brooklyn Federal Court.

Cha suspected something was up because the food server was “gawking” at them and “giggling” after looking at the computer monitor. After paying the $21.75 tab, he examined the two receipts and spotted the slur “Chinx” on both.

Owners of the Hooters franchise hired lawyer Edward McCabe to investigate. The food server whose name appears on the receipt was cleared after a hostess stepped forward and admitted that she had penned the ethnic slur, McCabe said.

“She was very apologetic,” McCabe said. “She said she didn’t realize the gravity of it and how offensive it was.

“It was shocking to us and we are absolutely sympathetic to (Cha and his girlfriend),” McCabe added.

Restaurant receipts going back three months were reviewed as part of the investigation and no similarly disparaging identifiers were found, he said.

McCabe said employees are permitted to refer to customers by an article of clothing or hair color to help workers remember who placed an order — but never by their race.

McCabe did not identify the bigoted hostess, but noted that she was not one of the Hooters’ employees who wear famously skimpy, bosom-baring uniforms.

Cha, a 25-year-old Korean-American man who lives in Pennsylvania, contends in the complaint that he has suffered emotional anguish based on the “Chinx” label.

“He is haunted by the ridiculing giggles and stares of his persecutor,” the complaint states. “He does not feel welcome at Hooters and indeed questions whether he is welcomed at any non-Korean establishments.”

His girlfriend is not a plaintiff in the suit, which seeks unspecified monetary damages.

The general counsel for Hooters of America wrote a letter to Cha’s lawyer Daniel Baek pointing out that the Queens restaurant is an independently licensed franchise.

“Therefore please contact the franchisee to resolve this dispute,” Hooters lawyer Claudia Levitas advised, according to a letter that was attached to the lawsuit.

Baek said this case is part of an unsettling pattern.

In January, a Papa John’s Pizza outlet in upper Manhattan was forced to apologize to an Asian customer who was described as “lady chinky eyes” on her food order.

“There are a rash of cases across the country where customers were identified on their credit card and store receipts by racial slurs,” Baek said. “Unfortunately, customers of color must be vigilant to double check their receipts to see what’s being said about them.”

Sunday, May 13, 2012

10099: 2012 Mother’s Day Promotions.

In Jamaica, you can surprise Mom with a new phone—for up to $61,950. (That’s only about $70 in the U.S.)

Better yet, treat Mom to dinner at Hooters and show her what kind of man you’ve become.

Sunday, May 06, 2012

10071: Staying Abreast Of Hooters News.

PR Newswire announced that Hooters selected Fitzgerald+CO as its AOR after an extensive agency screening. Talk about a missed opportunity for AMC series The Pitch. And it’s a safe bet the “extensive agency screening” was not as thorough and demanding as the process candidates experience when applying to become a Hooters Girl.

Hooters Selects Fitzgerald+CO as Lead Creative Agency to Launch Hooters 2.0 Brand Strategy

ATLANTA, May 4, 2012 /PRNewswire/ -- Today, Atlanta based Hooters of America, LLC announced the partnership with Fitzgerald+CO as its lead creative agency of record, concluding an extensive agency screening.

“We are very impressed with the unique and progressive concepts that Fitzgerald+CO presented, as well as their clear understanding of our culture and customer base,” said Dave Henninger, CMO for Hooters of America LLC. “As we approach our 30 year milestone, we are thrilled to partner with a proven creative industry leader to focus on the next evolution of our brand.”

Fitzgerald+CO will immediately begin working on a creative campaign leveraging TV, radio and social media components, scheduled to launch late this summer.

“The international footprint of Hooters and unique brand attributes make this a great opportunity as Hooters expands its product and guest experience,” said Dave Fitzgerald, CEO of Fitzgerald+CO. “Hooters is one of the restaurant industry’s great fun brands. We’re eager to get to work and are already enjoying this partnership as much as Hooters guests do when they visit their restaurants.”

Hooters of America, LLC is the franchisor and operator of over 430 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls.

Saturday, April 21, 2012

10030: Roof On The Wit Is Witless.

The Roof on the Wit claims to be “Above It All”—yet the place is not above producing Hooters-style advertising.