Showing posts with label newport. Show all posts
Showing posts with label newport. Show all posts

Saturday, November 03, 2018

14360: Emmett McBain—Adman, Artist & Activist.

African American Designers in Chicago: Art, Commerce, and the Politics of Race is on view at the Chicago Cultural Center through March 3, 2019.

The exhibition includes a diverse collection of work by the late Emmett McBain, co-founder of Burrell McBain, Inc., which later became Burrell Communications Group. The 2017 AIGA Medalist also produced campaigns for Vince Cullers Advertising. In addition to McBain’s advertising, the exhibition features album covers, posters, flyers, illustrations and more.

Sunday, September 25, 2016

13368: Wheels Up. Thumbs Down.

Newport is offering a jet-set getaway—where winners won’t be permitted to smoke on the plane or in the airport. Brilliant.

Thursday, February 11, 2016

13064: BHM 2016—Newport.

Okay, this is definitely not a BHM advertisement. But Newport deserves credit for its loyalty to Black consumers—even though the cigarette brand is seeking to kill the audience.

Tuesday, February 03, 2015

12461: BHM 2015—Newport.

Okay, it’s not necessarily a BHM advertisement, but Newport is very prevalent in Black media—and the cigarette brand ultimately creates a different-yet-distinct kind of Black history.

Wednesday, July 10, 2013

11264: Newport News.

Advertising Age reported the launch of new Newport cigarettes will likely boost ad spending in magazines. The folks at Ebony and JET are alive with pleasure!

New Newport Smokes Likely to Give Publishers Spending Boost

Not Just E-Cigs: Ad Spending Behind Traditional Smokes Could Grow

By Michael Sebastian

Print publishers, get ready: There could be some substantial dollars coming your way as Lorillard Tobacco Co. prepares to launch two new cigarettes.

Magazines are already seeing a spending uptick from e-cigarette ads. But now ads for actual cigarettes could rise. For the first time since Congress granted it broad powers to regulate tobacco in 2009, the Food and Drug Administration has given a green light to two cigarette introductions. Lorillard’s Newport Non-Menthol Gold Box 100s and Newport Non-Menthol Gold Box will launch in the fourth quarter.

“We are proud to be the first company in the industry to receive authorization to begin marketing these new products in the U.S.,” said Murray Kessler, Lorillard’s chairman, president-CEO, in a statement.

It may not be the last to get the go-ahead. The move is seen as a signal that the FDA will begin ruling on roughly 4,000 requests from tobacco companies. The agency also rejected four applications, but said it cannot say why or who submitted them.

A spokesman said Lorillard will roll out the products with some marketing support, but wouldn’t elaborate. The nation’s third-largest tobacco company, Lorillard is already the industry’s second-biggest spender on print. The company spent $28.9 million promoting its Newport brand in print magazines last year, according to Kantar Media. Measured media accounts for only a portion of Big Tobacco’s marketing dollars; marketers have poured money into direct-mail campaigns, in-store promotions and product discounts.

The approval comes at an opportune time for Newport, which accounted for roughly 87% of Lorillard’s net sales in 2012. Newport Menthol is the top-selling menthol cigarette in the U.S., but the FDA is considering restrictions or a ban on menthol flavoring.

Tuesday, February 12, 2013

10989: BHM 2013—Newport.

Okay, it’s probably not a BHM ad, but Newport is offering bling to Blacks this month.

Thursday, January 17, 2013

10917: Segregation And Lung Cancer.

From The New York Times…

Segregation Linked in Study With Lung Cancer Deaths

By Sabrina Tavernise

African-Americans who live in highly segregated counties are considerably more likely to die from lung cancer than those in counties that are less segregated, a new study has found.

The study was the first to look at segregation as a factor in lung cancer mortality. Its authors said they could not fully explain why it worsens the odds of survival for African-Americans, but hypothesized that blacks in more segregated areas may be less likely to have health insurance or access to health care and specialty doctors. It is also possible that lower levels of education mean they are less likely to seek care early, when medical treatment could make a big difference. Racial bias in the health care system might also be a factor.

“If you want to learn about someone’s health, follow him home,” said Dr. Awori J. Hayanga, a heart and lung surgeon at the University of Pittsburgh Medical Center, who was the lead author of the study.

The study, published in JAMA Surgery on Wednesday, divided all counties in the country into three levels of segregation: high, medium and low. It found that lung cancer mortality rates, a ratio of deaths to a population, were about 20 percent higher for blacks who lived in the most segregated counties, than for blacks living in the least segregated counties.

Lung cancer is the top cause of preventable death in the United States. Blacks have the highest incidence of it and are also more likely to die from it. For every million black males, 860 will die from lung cancer, compared with 620 among every million white males. The rates were calculated over the period of the study, from 2003 to 2007.

The study drew on federal mortality data from that period, and segregation data from about a third of United States counties that had African-American populations large enough to measure. About 28 percent of Americans live in counties with low segregation, 40 percent in counties with moderate segregation and 32 percent in counties with high segregation.

The gap in outcomes persisted even after accounting for differences in smoking rates and socio-economic status, Dr. Hayanga said.

For whites, high levels of segregation had the opposite effect, a finding that surprised the authors. Whites who lived in highly segregated counties had about 6 percent lower mortality rates from lung cancer than those who lived in the least segregated counties, though researchers pointed out that the difference was slight enough that it was not clear whether it was meaningful.

Dr. David Chang, director of outcomes research at the University of California San Diego Department of Surgery, who wrote an accompanying editorial, said he hoped that the study would focus attention on the environmental factors involved in the stark disparities in health outcomes in the United States because they lend themselves to change through policy. Medical researchers tend to focus on factors that are harder to change, like the genetics and the behaviors of individuals.

“We don’t need drugs or genetic explanations to fix a lot of the health care problems we have,” he said.

Thursday, August 23, 2012

10438: Newport Displeasure.

MultiCultClassics has never understood the reasoning behind most Newport ads. It looks like the shadow of the guy’s hand is trying to undo her bikini top.

The phallic imagery here isn’t even trying to be subliminal.

Dunking tank or waterboarding?

Wednesday, April 11, 2012

9993: Menthol Not Really Alive With Pleasure.


From USA TODAY…

Menthol cigarettes may increase stroke risk, study says

WASHINGTON, DC (WUSA) -- Menthol cigarette smokers are more likely to have a history of stroke than smokers who prefer other types of cigarettes, according to a new study published in the April 9 issue of Archives of Internal Medicine.

Researchers found that menthol cigarette smokers were more than twice as likely to have a stroke than non-menthol smokers. The risk was more than three times higher for women and non-blacks.

“One potential mechanism is that menthol stimulates upper-airway cold receptors, which can increase breath-holding time, which may in turn facilitate the entrance of cigarette particulate matter into the lungs,” said researcher Dr. Nicholas Vozoris of St. Michael’s Hospital, in Toronto. “Why smoking mentholated cigarettes would not result in an increase in forms of cardiopulmonary disease, other than stroke, is not clear.”

However the results of the study also indicated that mentholated smoking only increased the risk of stroke, and did not elevate the risk of developing other health conditions such as hypertension, heart attack, or lung disease.

Experts say that although the study highlights the potential health dangers for menthol smokers, other types of cigarettes are not much safer.

“There is no ‘good’ cigarette type,” Vozoris said. “Smoking any kind of cigarette is bad for one’s health, and serves to increase one’s risk for a variety of cancers, heart diseases and lung diseases. However, this study shows that smoking mentholated cigarettes may place one at even higher risk for stroke than smoking regular, non-mentholated cigarettes.”

Since the new study shows an association between menthol cigarettes and stroke risk but does not indicate a clear cause and effect, experts say additional research needs to be done before any specific conclusions can be made.

The Center for Disease Control and Prevention has more information on the dangers of smoking.


Friday, September 16, 2011

9305: What Is Robert Klara Smoking?


Consistently clueless Adweek reporter Robert Klara turns his limited abilities towards tobacco advertising. Is this guy taking a remedial marketing course via an online college, and turning his homework assignments into trade journal content? Klara’s examination of Newport advertising is laughable, as he wonders about the brand’s appeal to teens and Blacks. Yo, Robby, menthol smokes are the most addictive and lethal cigarettes. Do your homework, idiot.

Monday, January 10, 2011

8340: Non-Menthol Is Not Non-Lethal.


This ad ran in the latest issue of Ebony magazine. Looks like Newport is now targeting Blacks with non-menthol cigarettes too.

Friday, December 17, 2010

8270: Newport—Alive With Award Displeasure!


From The New York Post…

$81M slap for cig giveaways

Reuters

BOSTON—The third-largest US cigarette maker was ordered yesterday to pay $81 million in punitive damages to the estate of a woman who died after decades of smoking Newports.

The award came in addition to $71 million in damages awarded to Marie Evans’ estate and her son, William, on Tuesday.

A jury found Lorillard Inc. had enticed her and other black children to smoke by handing out cigarettes outside their Boston housing project in the early ‘60s.

Evans died from lung cancer in 2002 at age 54.