Monday, February 04, 2008

5083: Mob Money, Middle East War And More.

Monday Morning MultiCultClassics Monologue…

• The New York State Lottery is taking heat for offending Italian Americans with its “Ba Da Bling” game and accompanying TV campaign featuring Sopranos-inspired mob characters. “Here we go again, the traditional stereotype of the Italian-Americans, they belong to the mob,” said a representative of the Sons of Italy in America’s New York chapter. “I know a lot of people are saying you are overly sensitive. But Americans have become more sensitive to most racial groups, and it should apply to Italian Americans.” The Lottery sent a letter of apology to the group; however, they claimed to have received few complaints. Although the Lottery probably whacked anyone who did gripe.

• There’s a war breaking out in the Middle East, but it’s between Coca-Cola and Pepsi. The Arab world was Pepsi territory for many years, as Coke faced boycotts in some countries for its alleged support for Israel. But over time, the Atlanta-based cola has gained sales. Coke and Pepsi have been relying heavily on pop stars and celebrities to woo youth audiences. “Coca-Cola has finally found its ground here,” said a Coke spokesman. “What’s beautiful about this part of the world is its thriving youth, and we are here to get these young people closer to their passions.” Guess it’s only a matter of time before the demand for cola exceeds the demand for oil.

• Burger chain Wendy’s reported earnings quadrupled for 4Q 2007 versus the previous year. Given the recent decision to dump the quirky “red wig” campaign in favor of lame food-focused advertising, the earnings rise is probably waaaay better than the fast feeder would like to admit.

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