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The last recalled news about Long John Silver’s appeared in January 2011, when Advertising Age reported Yum! Brands sought to sell off the fish food chain, along with A&W. Before that story ran, in July 2007 Adweek reported the creative duties for Long John Silver’s had been won by Northlich—and the Cincinnati-based agency features fishy commercials on its website. Not sure if Northlich is responsible for the spots currently running, but the work is worse than awful.
Why is a gleeful lunatic bursting uninvited into a family’s kitchen—as well as on the front porch—with LJS food?
And the grinning sidekick presenting the seafood feast justifies use of the R-Word.
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