MultiCultClassics continues to review AMC series The Pitch without bothering to actually watch the program.
It’s been interesting to witness the participating agencies’ defenders insist respectable adpeople are the victims of sensationalistic, heavy-handed editing. By golly, all the scenes and dialogue are being taken out of true context.
Perhaps everyone needs to admit that the typical adman and adwoman bear little resemblance to Don Draper and Joan Holloway—and the creation of advertising is not a dramatic affair worthy of cinematic documentation. Surly Old White Guys and whiny White women simply aren’t very attractive.
The Pitch does spotlight important reflections on reality worth noting.
For example, advertising agencies are notorious for agreeing to bad deals that lead to bad results. We’re quick to cave in to any client’s unreasonable demands, ultimately losing money, credibility and respectability. In regards to The Pitch, the competitors have submitted to staging reviews over the course of a week or two. As previously stated, self-respecting agencies would never bow to such conditions in real life. But desperate and/or hackneyed agencies would and do. The shops on The Pitch deserve all the derision they receive.
Additionally, it’s funny to realize The Pitch is beating adpeople at their own game. That is, those wonderful folks who gave you campaigns featuring stereotypes delivered via sensationalistic, heavy-handed editing are suddenly on the other side of the lens. Now the perpetuators of culturally clueless clichés are being portrayed as self-absorbed hucksters. Con artists. Used car salesmen.
The Pitch is pitch perfect.
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