Advertising Age presented a fluff piece on “Chief Transition Officers”—executives charged with orchestrating the moves and maneuvers involved after acquiring a major piece of business. Heaven forbid an advertising agency might have a plan in place when pitching a big client. It just goes to show how agencies will completely lie about resources during reviews. Or create some Enfatico-Team Sprint-Commonwealth scheme to con advertisers into believing the work can be handled. Of course, Ad Age didn’t consider that for every “Chief Transition Officer” there is an HR Director scrambling to fire hundreds at the agency that lost the account. Spotlighting the trials and tribulations of the executioners would have made for a much more compelling piece of journalism. Hey, if the trade publication dispatches a few writers over to Draftfcb right now, they might have a scoop.
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