Mickey D’s salutes prominent Blacks by declaring, “It is through their example, that we are all a little more enlightened.” Yes, but the enlightenment does not extend to the fast feeder’s White advertising agency.
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1 comment:
I hate McD's Black History Month ads most of all, because I know what's going on behind the scenes from working in the industry.
They send the $1 meal version of print jobs to their Black-owned "partner" vendors, and all the expensive work to white partners, who dole out jobs to THEIR white partners, and then tell everyone "how much they support minority agencies."
Yeah, because sending one print job once a year to a micro agency in Kansas or Illinois is totally equivalent to dropping several million dollars each job on a white holding company's white ad agency.
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