Tuesday, May 05, 2020

15005: COVID-19 Advertising Disability Inclusion Diatribe Is Disabled Divertsity.

Adweek published a perspective titled and subtitled as follows:

Covid-19 Advertising Has Had a Glaring Lack of Disability Inclusion

Those that are most susceptible to the virus appear to not be a consideration in marketing efforts

Um, okay. However, there’s increasing evidence “those that are most susceptible” are not the disabled, but rather, the disadvantaged and disenfranchised—you know, the underrepresented groups that have been historically deferred, denied and dismissed in advertising and adland.

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