16401: You Don’t Know Jack—Daniel’s, That Is.

This Jack Daniel’s concept from Ideas Origin Media in Nigeria is explained as follows:

 

As Nigeria prepared to commemorate Independence Day, it became imperative for us to not only enhance the brand’s equity but also establish a distinctive presence, digitally.

 

To achieve this, we cleverly employed the concept of “spirit” as a triple entendre, symbolizing the audacious spirit of our brand, the indomitable spirit of Naija, and the drink’s positioning in the industry.

 

Okay, but see if your perceptions change after reading about the brand’s history.