Nissan rolls out the standard minority leaders salute for National Hispanic Heritage Month. The other eleven months take a different route.
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1 comment:
Nissan making banner ads for Hispanic anything is just about white.
They used to invest money in Hispanic ads and multicultural agencies but the crumbs were too yummy for their white agency partners, so Nissan gave them all the big work this year instead.
Now the multicultural agency gets to translate banner ads, and the white agency gets paid by Nissan to do all the real work.
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