MediaPost exposed more drama at GroupM, where North America CEO Kirk McDonald will bail out “for the next chapter in my journey” at the end of the year. There’s some sloppy reporting on the story, as MediaPost incorrectly claimed McDonald joined GroupM in September 2023, while Digiday noted his start date at 2020. Regardless, McDonald did erect a few heat shields in his relatively short stint. AdExchanger saw fit to state that McDonald—prior to landing at GroupM—had no experience running a media company. Well, now he’s running from a media company…
GroupM NA CEO McDonald Departing At Year’s End
By Steve McClelland
GroupM North America CEO Kirk McDonald is stepping down from his role at the end of the year, the company has confirmed.
Mindshare Global CEO Adam Gerhart will serve as interim head of GroupM NA until a successor is found for McDonald.
McDonald joined GroupM in September 2023 from Warner Media’s Xander, where he served as chief business officer and before that CMO. Earlier he was president of Pubmatic. He succeeded Tim Castree at GroupM, who had left the previous November.
It wasn’t clear why McDonald is leaving. He issued a statement about leaving “for the next chapter in my journey,” but provided no details.
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