MediaPost reported White advertising agency Doner—as part of its #HireDetroit stunt—rehired two White men for EVP/ECD roles. The duo had left Doner for McCann Detroit, and probably ultimately fell victim to the General Motors car wreck.
The boomerang hirings likely took quite a bite out of the $1 million earmarked for #HireDetroit—and sorta underscored how cronyism is alive and well in the Motor City.
Doner DEIDICATION is on display too.
Doner Taps Emmett, Legato As Executive Creative Directors
By Fern Siegel
Doner has hired Brad Emmett and Rob Legato as executive vice presidents-executive creative directors.
The duo will work across Doner’s full client roster, which includes a diverse portfolio of brands, including Coca-Cola’s fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo), the UPS Store and McDonald’s.
“As an agency founded and headquartered in Detroit, we are committed to investing in top local talent. Welcoming Brad and Rob back to Doner reflects that mission,” said Doner CEO David DeMuth.
Both men rejoin Doner from McCann Detroit, where they led creative efforts for General Motors, including the Will Ferrell “No Way Norway” and Mike Myers “Dr. EVil” Super Bowl campaigns.
“Something exciting is happening around every corner at Doner, and I’ve missed that,” said Legato.
Previously, Doner announced its #HireDetroit initiative, allocating over $1 million incrementally to hire top Detroit-based talent.
Doner is part of Stagwell.
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