Showing posts with label deidication. Show all posts
Showing posts with label deidication. Show all posts

Wednesday, September 10, 2025

17180: Racial & Gender Discrimination On The Horizon…?

 

Adweek reported Horizon Media—the world’s biggest privately-owned media agency—is facing a lawsuit with charges including racial and gender discrimination, perpetuating a hostile workplace, and retaliation.

 

The White media agency’s website counters with declarations of being an “Agency of Belonging” and proclamations like, “At Horizon, DEI is not dead; it is our DNA…”

 

But wait, there’s more: “Horizon Media operationalizes DEI within an innovative, industry-first Enterprise Marketing & Equity function, ensuring DEI is embed [sic] into every aspect of Horizon’s business.” Too bad proofreading isn’t embedded into Horizon’s business.

 

If performative PR were illegal, this place—like most White advertising agencies and White media agencies—would draw even more charges.

 

Execs Allege Racial and Gender Discrimination Against Agency Horizon in Federal Lawsuit 

 

One current and one former executive at Horizon Media claim that the company created a hostile culture that included targeted bias against them, undue restrictions on resources, and sexualized directives

 

By Kendra Barnett

 

A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of racial and gender discrimination, perpetuating a hostile work environment, and retaliation.

 

Charisma Deberry, who currently serves as vice president of strategic communications and engagement at Horizon, and Latraviette Smith-Wilson, who was previously chief marketing and equity officer, claim executives at the agency discriminated against them and retaliated when they opposed or reported unfair treatment. Both executives are Black, and Smith-Wilson was the company’s highest-ranking Black woman before her termination in April.

 

“Horizon’s most senior executives—including Founder & CEO Bill Koenigsberg, President Bob Lord, and EVP of HR Nancy Galanty—engaged in a sustained, escalating campaign of race- and gender-based discrimination constituting a hostile work environment and retaliation,” reads the complaint, filed in the Southern District of New York.

 

Deberry and Smith-Wilson are seeking monetary damages for the harms they allege, as well as punitive damages and non-monetary remedies that would force Horizon to change some of its practices.

 

“This case is about holding executives responsible for retaliation, discrimination, and fostering a hostile workplace,” said Anne Clark, a partner at Vladeck, Raskin & Clark, P.C., who is representing Deberry and Smith-Wilson.

 

The company responded to the lawsuit in a statement shared with ADWEEK, writing: “Horizon is proud of our 35-year history of fostering an inclusive and award-winning culture. While we do not comment on pending litigation, we categorically reject these allegations and are prepared to vigorously defend them. We maintain the highest standards and stand firmly in our values and our people. We are focused on serving our clients and continuing to be one of the best places to work in the industry.”

 

Horizon is among the most reputable independent agencies in adland. It works with blue-chip brands including SharkNinja, Spectrum, and Warby Parker and, according to its website, employs some 2,500 staffers globally. The firm touts a motto of “business is personal” and has promoted the value of diversity, equity, and inclusion in the ad industry in years past.

 

Despite a company motto of “DEI is our DNA,” Deberry and Smith-Wilson allege that Koenigsberg and other leaders at the company frequently exhibited biased and targeted behavior toward them, including calling Deberry not “articulate” and demeaning Smith-Wilson as “defensive” and “incompetent,” while ignoring formal complaints. They also claim to have been excluded from key meetings, even when the meetings directly involved their responsibilities, the lawsuit alleges. 

 

Smith-Wilson also alleges that leadership denied her team staff and budget while giving more resources to White male executives who had narrower scopes of work.

 

In one instance in 2023, Koenigsberg allegedly told Deberry, who leads communications at Horizon, that it was her responsibility to “seduce” reporters—a directive that she believes sexualized and demeaned her professional role, according to the lawsuit.

 

In another meeting in September 2024, Koenigsberg told Smith-Wilson, then a C-suite executive at the company, that her role was to “serve” other Horizon leaders, the lawsuit alleges. Another executive also told her to “report to the board,” even though Smith-Wilson was herself a member of the company’s executive board; Smith-Wilson was not aware of any other executives that had been “told to serve or report to their peers,” the lawsuit claims.

 

A former employee at Horizon, a white woman, cited the mistreatment of Black women at Horizon when she resigned, according to the lawsuit. When Deberry attempted to corroborate the claims, the company’s HR leader Nancy Galanty broke confidentiality by telling leadership, and proceeded to label Deberry as “angry,” the lawsuit alleges.

 

The plaintiffs also assert that Koenigsberg actively tried to undermine and discredit the findings of a Horizon diversity and culture survey in 2023, challenging the benchmark baseline and rates of participation. When the results of a subsequent annual survey suggested employees took issue with inclusion at the company, Koenigsberg and Horizon president Bob Lord criticized the methodology and demanded that the survey company’s cofounder defend its credibility in a meeting with Horizon leaders, according to the complaint.

 

Smith-Wilson, who joined Horizon in 2022, was terminated from the company in April of this year, with Horizon leaders citing a “restructuring,” the lawsuit alleges. Less than a month later, a new enterprise-level CMO was appointed to take over Smith-Wilson’s role. The shakeup was not a restructuring, the lawsuit claims, but “a pretext manufactured to conceal discriminatory and retaliatory motives.”

 

“Companies don’t earn immunity by pointing to diverse hires or past awards; the law demands equal standards, equal opportunities, and equal respect,” Clark, the plaintiffs’ lawyer, said. “My clients never wanted to take this course of action. They achieved results despite resistance, and they’re stepping forward because mistreatment cannot be excused or normalized.” 

Thursday, June 19, 2025

17099: How Adland Celebrates Juneteenth.

 

BET declared the obvious: In Adland, today is Juneteeny.

 

That is, for White advertising agencies and brands alike, Juneteenth generates teeny-tiny enthusiasm.

 

The holiday has always competed for attention with Cannes Lions International Festival of Creativity and Pride Month—although the latter event has experienced significant abandonment from corporate sponsors too.

 

Black History Month advocates have consistently pleaded—unsuccessfully—that Black culture and accomplishments be celebrated during February and all year long.

 

Juneteenth, in contrast, struggles to garner interest for even a single day. Performative PR has petered out, heat shields have cooled down, and crumbs have crumbled.

 

In short, White ad agencies and brands are free of DEIBA+ accountability on Freedom Day.

 

Juneteenth’s Corporate Sponsorships Fade Just Four Years After Becoming a Holiday

 

With dwindling financial support, advocates warn the holiday risks becoming another overlooked federal observance.

 

By Jasmine Browley

 

Four years after Juneteenth became a federal holiday, many corporations that initially pledged support for its celebrations are quietly scaling back sponsorships or withdrawing entirely, according to a recent HuffPost report. The trend reveals a stark disconnect between the public promises made during the 2020 racial justice movement and the follow-through in 2024.

 

Companies that once sponsored Juneteenth festivals, parades, and educational programs have reduced funding or disappeared altogether. Some brands cited shifting budget priorities, while others offered no explanation. This pullback has left grassroots organizers—many of whom relied on corporate partnerships to expand events—scrambling to fill financial gaps.

 

n 2020, following the murder of George Floyd and nationwide protests, corporations rushed to align themselves with Juneteenth. Brands issued statements celebrating Black freedom, launched themed merchandise, and pledged long-term support for racial equity. However, by 2024, that enthusiasm has dwindled. One organizer noted that securing sponsors now feels like “pulling teeth,” with companies either ignoring requests or offering a fraction of their original contributions.

 

Activists argue that the retreat exposes the performative nature of many corporate diversity initiatives. “They treated Juneteenth like a trend,” one event planner told HuffPost, who requested anonymity to preserve future partnerships. “Once the media spotlight faded, so did the money.” Smaller, Black-led organizations are disproportionately affected, as they lack the resources to self-fund large-scale events.

 

The decline in sponsorship raises questions about how Juneteenth will evolve as a national holiday. Without sustained investment, fears grow that its cultural significance could be diluted, reduced to symbolic gestures rather than meaningful celebrations of emancipation. Some organizers now advocate for local business support or crowdfunding to preserve the holiday’s grassroots spirit.

Thursday, May 08, 2025

17057: Pay-Per-Duh—Trade Journal Exposes The Obvious.

 

Adweek published subscriber-only content titled: Where Brands’ DEI Pledges Stand 5 Years After George Floyd.

 

No disrespect to the investigative reporter, but why would anyone want to pay for such common knowledge?

 

Here’s a more provocative and precise headline: After 5 Years, Brands’ DEI Pledges Are Deader Than George Floyd.

Monday, April 07, 2025

17026: TfL Account Review Accounts For DEIBA+ Review.

 

Marketing Beat reported Accenture Song/Droga5 was derailed from the Transport for London (TfL) pitch after failing to meet DEIBA+ requirements imposed by the transportation network.

 

Earlier this year, Accenture Song/Droga5 officially dumped its DEIBA+ goals allegedly set in 2017.

 

Here’s a sketchy timeline of the White advertising agency’s DEIDICATION:

 

2016: Proceeds to generate contrived performative PR and heat shields under the guidance of its first-ever Director of Engagement and Inclusion.

 

2020: Names its first-ever Global Head of Diversity and Inclusion by promoting the aforementioned first-ever Director of Engagement and Inclusion.

 

2021: Named White AOR for ADCOLOR®.

 

2025: Aforementioned first-ever Global Head of Diversity and Inclusion bails to assume role of Publicis Groupe US Chief Impact and Equity Officer.

 

2025: Announces “sunsetting” its DEIBA+ goals (which were likely never publicly defined).

 

Explaining the decision to eliminate Accenture Song/Droga5 from competing for its business, a TfL spokesperson stated, “We are proud to hold our suppliers to account, making sure they are aligned with our commitments on diversity and inclusivity to help expand opportunities across our supply chain and create equal opportunities for all.”

 

Looks like TfL saw through the performative PR and heat shields fabricated by Accenture Song/Droga5.

 

The remaining firms vying for the account should be closely examined to determine if their DEIBA+ initiatives are legitimate—or box-checking bullshit delegated to Chief Diversity Officers, ERGs, and resident representatives of the underrepresented.

 

TfL removes Accenture Song from creative review after it scraps DEI initiatives

 

By Tom West

 

Transport for London (TfL) has taken Accenture Song out of its creative review process following on from the global agency network’s decision to scrap its diversity, equity, and inclusion (DEI) goals.

 

Although headquartered in Dublin, Accenture Song has strong ties to the US market and announced earlier this year in a memo sent by CEO Julie Sweet that it would be “sunsetting” its DEI goals set out in 2017.

 

The move follows the election of Donald Trump as US president, and is in-line with his government’s phasing out of DEI initiatives across the American state machine.

 

A TfL spokesperson said: “Following our evaluation of Accenture Song/Droga5’s submission, we recently informed them we were unable to continue with their bid for our creative tender contract, as aspects of it no longer met the required criteria.”

 

“We are proud to hold our suppliers to account, making sure they are aligned with our commitments on diversity and inclusivity to help expand opportunities across our supply chain and create equal opportunities for all,” they added.

 

“Unfortunately, due to changes in Accenture Song/Droga 5’s priorities in recent months, we were unable to continue with their bid for our creative tender contract as they no longer met the criteria for diversity that we expect from all suppliers.”

 

According to Campaign, the transport network – which is chaired by London mayor Sir Sadiq Khan – is currently in the process of finalising the results of its creative review.

Accenture Song has so far declined to comment on the news.

 

However, Shaheen Sayed, head of Accenture UK, Ireland and Africa, said: “I want to be clear that Accenture is fully committed to being a workplace of choice for anyone, across all the countries we operate in, including the UK, Ireland and Africa, free from bias and discrimination. I will ensure we continue to hold ourselves to the highest standards that we have come to expect.”

Friday, April 04, 2025

17023: Cutting Remarks For WPP Annual Report.

 

Adweek reported on the 2024 WPP Annual Report, exposing two points that warrant further examination:

 

1. WPP CEO Mark Read got a 15% pay cut.

 

2. DEIBA+ got a 100% editorial cut.

 

In 2016, WPP declared its people “represent perhaps the most diverse example of diversity of any single organisation.”

 

In 2020–2021, Read confessed internal data “underlines the work we have to do to ensure greater representation of Black, Asian and other under-represented communities within WPP—especially at the more senior levels … we have a huge amount of work to do…”

 

And now, the White holding company has completely deleted DEIBA+ from the corporate cultural conversation.

 

Additionally, the 2021 WPP performative PR claimed executives’ bonus plans would be tied to achieving DEIBA+ goals. Of course, the goals were never defined, and there was no transparency to prove such alleged mandates had been enforced.

 

If Read’s pay cut resulted from failure to meet DEIBA+ goals, it should have far exceeded a 15% reduction. And how convenient that DEIBA+ was stricken from the annual report. It’s as if Read had texted, “NVM CUL8R DEIBA+ ROFLMAO.”

 

In summation, WPP DEIDICATION is 1000% bullshit.

 

Mark Read’s Pay Hit, DEI Silence, And Other Key Takeaways From WPP’s Annual Report 

 

Four things you may have missed from the 2024 edition

 

By Rebecca Stewart

 

WPP has filed its annual report, weeks after it disappointed the market with weaker-than-expected earnings results for 2024.

 

Beyond the numbers, the document offers a closer look at the ins and outs of a busy, challenging year for the U.K.-based holding company.

 

2024 included consolidation and restructuring across its biggest agencies (including VML and GroupM); a weak performance in China; and client losses (Pfizer and Sky Media), along with wins (Amazon and Johnson & Johnson).

 

ADWEEK has highlighted some of the key takeaways from the 210-page document. These include an update about Read’s pay, a diversity, equity, and inclusion (DEI) language revision, and new information on WPP’s AI strategy.

 

1. CEO Mark Read’s pay dropped 15% in 2024

 

CEO Read’s total pay package, including bonuses, was reduced to £3.8 million ($4.9 million) in 2024.

 

Per previous annual reports, the leader’s pay packet has shrunk significantly over the last three years in line with disappointing financial results. In its latest update, WPP reported £11.35 billion ($14.38 billion) in 2024 revenue less pass-through costs, down 1% on a like-for-like basis.

 

In 2022, Read received close to £6.7 million ($8.6 million) in total pay and bonuses. By the end of 2023, his pay package had fallen 33% to £4.5 million ($5.8 million).

 

The latest decrease marks another 15% decline year-on-year.

 

2. The term ‘DEI’ wasn’t mentioned

 

In a world where President Trump has instructed federal agencies to terminate DEI programs and where brands like Amazon, Ford, and Target are rolling back theirs, WPP’s annual document cut all references to “diversity, equity and inclusion,” “DE&I,” and “DEI” for 2024.

 

In 2023, the term was used 20 times, with WPP describing itself as a “diversity leader” three times.

 

In 2023, the holding company also listed “people and DE&I” as a key measure of executives’ non-financial performance, which impacts their short-term bonus packages. This year, the term used was changed to “people and culture.”

 

The company said that while the phrasing in its annual report had changed, the criteria used to calculate executives’ short-term bonuses remained “unaltered” for 2024.

 

In his CEO statement in the report, Read said: “In today’s complex world, a pressing question for brands and organizations is whether to engage on social issues in a more contested public arena, and how to navigate the expectations of different audiences with competing views on sensitive topics.”

 

He said that though political events had changed, WPP’s aim was “to foster a culture of respect for one another in which everyone feels they belong and has the same opportunities to progress in their careers.”

 

He added: “We also believe a workforce that reflects the world around us, and the consumers our clients want to reach, helps us do the best work and is good for business.”

 

WPP is not alone in revising its language.

 

Per data from market analysts FactSet and company filings analyzed by the Financial Times, more than 200 of America’s largest corporations have culled mentions of DEI and related terms from their own updates.

 

Of the top 400 companies in the S&P 500 index, 90% of those that have filed an annual report since Trump took office for the second time have cut at least some references to DEI, with many ditching the term entirely. 

 

3. Six agencies deliver over 90% of WPP’s revenue

 

2024 marked the first full year of operation for the newly formed VML (2.0), which brought together VMLY&R and Wunderman Thompson under a single agency.

 

Media arm GroupM, which Read is betting on to deliver growth in 2025, also saw big changes in 2024, including a restructure and new CEO in 2024 with the hire of InfoSum boss Brian Lesser.

 

WPP said a more streamlined business model meant it shifted in 2024 to serve clients through six key agency networks – AKQA, Burson, GroupM, Hogarth, Ogilvy, and VML. Combined, these represented more than 90% of its revenues for the year.

 

“This simpler structure has enabled a stronger, more integrated offer across our creative, production, commerce, and media capabilities, supporting an improved new business performance in the second half of 2024 and good growth across our top 25 clients of 2.0% for the full year,” Read asserted.

 

4. Like its rivals, it’s increasing its investment in AI

 

Along with GroupM, the business is hoping AI will help it outpace competitors and return to growth in 2025.

 

It said the number of staff using its WPP Open AI-powered operating system increased from 10,000 in 2023 to 33,000 in 2024.

 

It credited the tool, which automates media planning and content creation at scale among other things, for helping it secure wins from brands such as Amazon and Unilever. Read said adoption was also growing among existing clients, including Google, L’Oréal, LVMH, and Coca-Cola all “seeing benefits” from the propriety tech.

 

In 2025, the company will increase its annual investment in WPP Open from £250 million to £300 million.

Tuesday, February 11, 2025

16956: DEIBA+ Rollbacks & Steamrolling—Roll With It.

MediaPost spotlighted a report indicating most Americans oppose DEIBA+ rollbacks.

 

Okay, but technically, most Americans voted for President Donald J. Trump, who openly expressed his DEIBA+ disdain and exposed his dismantling designs.

 

The report underscores the prevalence of DEIDICATION, whereby the talk has never matched the walk.

 

No one wants to admit that DEIBA+ rollback is systemic racism rollout.

 

Most Americans Oppose DEI Rollbacks

 

By Danielle Oster

 

Target faced calls for boycotts this week, including a protest outside its Minneapolis headquarters, after announcing last Friday that it would be rolling back many of its DEI initiatives.

 

The reaction to Target’s moves underscores the degree to which consumers disapprove of brands for abandoning DEI principles a point underscored by a new report released this week by Morning Consult.

 

Entitled “How Americans Feel About Corporate America Abandoning DEI to Appease Trump,” the study was a quarterly survey of 2,200 U.S. adults.

 

According to the report, 67% of U.S. adults said they believe speaking out on diversity and inclusion is “very important” or “somewhat important” – with even a slim majority of Republicans expressing support.  Morning Consult also cited research from late November 2024, which found that 60% U.S. adults said that DEI initiatives were important to business success, including 52% of Republicans.  Only 23% of respondents said that it was “not too important” to a brand’s business success.

 

“This data suggests that brands that abandon or curb their existing DEI commitments in an attempt to satisfy the current crop of political leaders are doing so at the risk of long-term favorability among consumers,” Morning Consult wrote in the report, adding that “it’s also generally not a best practice to take a position and then backtrack on it.”

 

According to the report’s findings, as of November, a plurality of Americans oppose corporations rolling back DEI policies, “on par with the share who said the same in July 2024,” while support for such rollbacks has declined, So “less than 1 in 3 U.S. adults favor brands reneging on DEI commitments” currently, according to Morning Consult.

 

Morning Consult’s findings align with another recent report by Cultural Inclusion Accelerator and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), which found widespread support for inclusive marketing measures.  Seventy percent of consumers responded that in response to a brand reversing its DEI policies, they’d either “immediately stop purchasing/using” the brand's product, or continue to do so while seeking an alternative more aligned with social causes they care about.

 

So why are brands abandoning DEI, then? “Ultimately, these actions are a reminder that brands take cues from different forces at different times; right now, political forces are clearly trumping all else,” Morning Consult wrote in its report.

 

The Trump administration has made attacks on civil rights and DEI a priority, including an executive order reversing Civil Rights protections put in place by the Johnson administration in 1965. Another executive order implying the administration will investigate companies for their DEI policies was cited in a letter signed by 19 Republican state attorneys general to Costco CEO Ron Vachris, attempting to use implicit threats of legal action to pressure the company into repealing its DEI policies.

 

Morning Consult noted that “consumers have yet to punish any brand over a DEI policy reversal” despite falling support for such rollbacks – but Target’s high profile DEI withdrawal could change that.

Friday, February 07, 2025

16948: BHM 2025—Google Gumbo Doodle.

This Google Doodle celebrates gumbo—a stew with West African roots, popularized in Louisiana.

 

Meanwhile, Google joined other US corporations by abandoning DEIBA+ initiatives.

 

Google DEIDICATION is more than performative PR—it’s gumbo mumbo-jumbo.

Monday, January 27, 2025

16933: Best Bullshit At Work In Adland.

 

Advertising Age published content titled: Introducing Ad Age Best Places To Work 2025.

 

The list is illustrated by an image (depicted above) which seems to imply DEIBA+ DEIDICATION as criteria for selection.

 

Bwahahah!

Thursday, January 23, 2025

16928: Dump DEIBA+—On The Double.

 

As a follow-up to the previous post, here are examples displaying how “Double Down on DEI” has become a cliché.

 

For Adland, it’s Double Down on DEIDICATION.

 

For President Donald J. Trump, it’s Double Down on DEI Destruction.