More About Advertising panned a Coca-Cola advertisement created by WPP Open X featuring a Muslim family and Cat Stevens (aka Yusuf Islam) soundtrack.
The work demonstrates WPP Open X is consistently capable of generating lame creative—and probably preventing multicultural marketing practitioners from gaining opportunities to collect crumbs.
MAA Ad of the week: Coca-Cola from WPP Open X
By Stephen Foster
Coca-Cola is, or should be, the gold standard for advertising although every so often it slips off its perch. Its most famous efforts have encapsulated Americana in a way that would make even Donald Trump blush, “I’d like to teach the world to sing.”
Now, with WPP Open X, (have to make sure you don’t close the gap with the X) it’s gone well and truly global, Cat Stevens, alias Yusuf Islam, on vocals and a clearly Muslim family sitting down to enjoy dinner and with a gallon or so of Coke. Doesn’t look right somehow.
But where’s the magic, that sprinkling of stardust that got “I’d like to teach…” into cynical old Don Draper’s head? Too many boxes to tick maybe.
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