Sunday, September 10, 2006

Essay 1048


Looking for a Few Good Minorities with MultiCultClassics…

The Army is bragging its recruitment efforts have significantly improved over 2005. The Pentagon even announced on Friday that the Army met its enlistment goal for August, attributing the success to innovative salesmanship by more recruiters and incentives like bonuses of up to $40,000. Does the Rambo-style attitude of this print ad reflect the new hype tactics?

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