One comment posted in response to the Advertising Age story presented in Essay 1562…
>I am a Hispanic native speaker from Colombia and I submitted my info to BBDO several times, because of BBDO Sancho in Colombia, but they never responded. Finally, I did what Ogilvy did — try to open my own [shop] because nobody would hire me. Right now, I am trying to get new clients by doing small seminars that would help them understand and target the very intercultural U.S. Hispanic market. After all, the Hispanic market is 21 different countries with different language dialects, different cultures, etc. When it comes to Hispanic or Latino market, it’s more that just language, it’s about culture. — Oklahoma City, OK
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